Europe Wild Bird Feed Market Research Report by Distribution Channel, by Product Type, and by Bird Species Information Forecast till 2035

PUBLISHED: June 15, 2025

PAGES: 99 Pages

DELIVERY TIME: 1-2 business days

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Europe Wild Bird Feed Market Research Report by Distribution Channel (Supermarkets/ Hypermarkets, Specialty Pet Stories, Online Retail, Garden Centers), by Product Type (Seed Mixes, Suet Fat Balls, Pellets Crumbles, Live/Freeze-Dried Insects, Nectar Liquid Feeds), and by Bird Species (Songbirds, Woodpeckers, Game Birds, Waterfowl, Others) Information Forecast till 2035

Industry Overview

Europe wild bird feed market is projected to rise with a revenue of USD 659.0 million in 2024, at a compound annual growth rate (CAGR) of 4.0% by 2035.

Europe wild bird feed market is expanding due to a variety of positive factors. One key contributor is the rise in birdwatching activities within urban settings, which has gained popularity among nature enthusiasts. Alongside this, the growing awareness around wildlife protection motivates individuals to feed wild birds more frequently. Online shopping platforms have also increased product accessibility, making it easier for consumers to purchase bird feed. Additionally, higher disposable incomes in developing European nations have encouraged spending on outdoor hobbies. A diversified range of products, such as organic and specialty bird feed, has further attracted environmentally mindful buyers.

However, several challenges hinder market progress. Unstable raw material prices can disrupt production costs and supply consistency. The presence of synthetic substitutes introduces additional competition. Moreover, seasonal consumption trends result in fluctuating demand, making forecasting and inventory management difficult. Compliance with stringent food safety and regulatory measures imposes added burdens on producers.

The growing emphasis on sustainable and eco-friendly packaging is opening new business opportunities. Furthermore, strategic partnerships with environmental organizations for co-branding efforts can strengthen brand reputation and customer trust, helping companies align with conservation principles while appealing to a conscious consumer base.

Industry Segmentations

In terms of product type, the regional market is divided into seed mixes, suet fat balls, pellets crumbles, live and freeze-dried insects, and nectar liquid feeds.

Europe wild bird feed market has been categorized by the bird species, it comprises songbirds, woodpeckers, game birds, waterfowl, and others.

Based on the distribution channel, Europe wild bird feed market segmented into supermarkets, hypermarkets, specialty pet stories, online retail, and garden centers.

Key Players

CJ Wildlife (Gardman Ltd.), GEVO GmbH, KEJO Products, Central Garden & Pet Company, RSPB, Heith's, Welzhofer GmbH, Vine House Farm, Kujipers Petfood, and Ivel Valley Wild Bird Food are the major players of Europe wild bird feed market.

1 EXECUTIVE SUMMARY

1.1 MARKET OVERVIEW:
1.2 MARKET SEGMENTATION
1.3 COMPETITIVE LANDSCAPE
1.4 FUTURE OUTLOOK

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE

3 RESEARCH METHODOLOGY

3.1 OVERVIEW
3.2 DATA FLOW
- 3.2.1 DATA MINING PROCESS
3.3 PURCHASED DATABASE:
3.4 SECONDARY SOURCES:
- 3.4.1 SECONDARY RESEARCH DATA FLOW:
3.5 PRIMARY RESEARCH:
- 3.5.1 PRIMARY RESEARCH DATA FLOW:
- 3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED
- 3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE
3.6 APPROACHES FOR MARKET END USER ESTIMATION:
- 3.6.1 REVENUE ANALYSIS APPROACH
- 3.6.2 DATA FORECASTING
- 3.6.3 DATA FORECASTING TECHNIQUE
3.7 DATA MODELING
- 3.7.1 MICROECONOMIC FACTOR ANALYSIS:
- 3.7.2 DATA MODELING:
3.8 TEAMS AND ANALYST CONTRIBUTION

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 INCREASING URBAN BIRD WATCHING ACTIVITIES
- 4.2.2 GROWING AWARENESS OF WILDLIFE CONSERVATION
- 4.2.3 EXPANSION OF ONLINE RETAIL CHANNELS
- 4.2.4 RISING DISPOSABLE INCOME IN EMERGING MARKETS
- 4.2.5 DIVERSIFICATION OF PRODUCT OFFERINGS (ORGANIC, SPECIALTY FEEDS)
4.3 RESTRAINTS
- 4.3.1 FLUCTUATING RAW MATERIAL PRICES
- 4.3.2 COMPETITION FROM SYNTHETIC ALTERNATIVES
- 4.3.3 SEASONAL DEMAND VARIATIONS
- 4.3.4 REGULATORY COMPLIANCE AND FOOD SAFETY STANDARDS
4.4 OPPORTUNITY
- 4.4.1 INCREASING DEMAND FOR ECO-FRIENDLY PACKAGING SOLUTIONS
- 4.4.2 COLLABORATION WITH ENVIRONMENTAL ORGANIZATIONS FOR CO-BRANDING
4.5 IMPACT ANALYSIS OF COVID - 19
4.6 IMPACT ON MARKET DEMAND OF WILD BIRD FEED MARKET

5 MARKET FACTOR ANALYSIS

5.1 SUPPLY CHAIN ANALYSIS
- 5.1.1 RAW MATERIAL SOURCING
- 5.1.2 PROCESSING AND MANUFACTURING
- 5.1.3 DISTRIBUTION AND LOGISTICS
- 5.1.4 RETAIL AND CONSUMER PURCHASE
5.2 PORTER'S FIVE FORCES MODEL
- 5.2.1 COMPETITIVE RIVALRY (HIGH TO MODERATE)
- 5.2.2 THREAT OF NEW ENTRANTS (MODERATE)
- 5.2.3 BARGAINING POWER OF SUPPLIERS (MODERATE TO LOW)
- 5.2.4 BARGAINING POWER OF BUYERS (MODERATE TO HIGH)
- 5.2.5 THREAT OF SUBSTITUTES (MODERATE)

6 EUROPE WILD BIRD FEED MARKET, BY PRODUCT TYPE

6.1 INTRODUCTION
6.2 SEED MIXES
6.3 SUET FAT BALLS
6.4 PELLETS CRUMBLES
6.5 LIVE/FREEZE-DRIED INSECTS
6.6 NECTAR LIQUID FEEDS

7 EUROPE WILD BIRD FEED MARKET, BY BIRD SPECIES

7.1 INTRODUCTION
7.2 SONGBIRDS
7.3 WOODPECKERS
7.4 GAME BIRDS
7.5 WATERFOWL

8 EUROPE WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL

8.1 INTRODUCTION
8.2 SUPERMARKETS/HYPERMARKETS
8.3 SPECIALTY STORES
8.4 ONLINE RETAIL
8.5 GARDEN CENTERS

9 EUROPE WILD BIRD FEED MARKET, BY COUNTRY

9.1 EUROPE
- 9.1.1 GERMANY
- 9.1.2 UNITED KINGDOM
- 9.1.3 FRANCE
- 9.1.4 ITALY
- 9.1.5 SPAIN
- 9.1.6 RUSSIA
- 9.1.7 REST OF EUROPE

10 COMPETITIVE LANDSCAPE

10.1 INTRODUCTION
10.2 MARKET SHARE ANALYSIS, 2024
10.3 COMPETITOR DASHBOARD

11 COMPANY PROFILES

11.1 CENTRAL GARDEN & PET COMPANY
- 11.1.1 COMPANY OVERVIEW
- 11.1.2 PRODUCTS OFFERED
- 11.1.3 KEY DEVELOPMENTS
- 11.1.4 SWOT ANALYSIS
- 11.1.5 KEY STRATEGY
11.2 RSPB
- 11.2.1 COMPANY OVERVIEW
- 11.2.2 FINANCIAL OVERVIEW
- 11.2.3 PRODUCTS OFFERED
- 11.2.4 KEY DEVELOPMENTS
- 11.2.5 SWOT ANALYSIS
- 11.2.6 KEY STRATEGY
11.3 HAITH'S
- 11.3.1 COMPANY OVERVIEW
- 11.3.2 PRODUCTS OFFERED
- 11.3.3 KEY DEVELOPMENTS
- 11.3.4 SWOT ANALYSIS
- 11.3.5 KEY STRATEGY
11.4 CJ WILDLIFE (GARDMAN LTD.)
- 11.4.1 COMPANY OVERVIEW
- 11.4.2 PRODUCTS OFFERED
- 11.4.3 KEY DEVELOPMENTS
- 11.4.4 SWOT ANALYSIS
- 11.4.5 KEY STRATEGY
11.5 GEVO GMBH
- 11.5.1 COMPANY OVERVIEW
- 11.5.2 PRODUCTS OFFERED
- 11.5.3 SWOT ANALYSIS
- 11.5.4 KEY STRATEGY
11.6 KEJO PRODUCTS
- 11.6.1 COMPANY OVERVIEW
- 11.6.2 PRODUCTS OFFERED
- 11.6.3 SWOT ANALYSIS
- 11.6.4 KEY STRATEGY
11.7 WELZHOFER GMBH
- 11.7.1 COMPANY OVERVIEW
- 11.7.2 PRODUCTS OFFERED
- 11.7.3 SWOT ANALYSIS
- 11.7.4 KEY STRATEGY
11.8 VINE HOUSE FARM
- 11.8.1 COMPANY OVERVIEW
- 11.8.2 PRODUCTS OFFERED
- 11.8.3 SWOT ANALYSIS
- 11.8.4 KEY STRATEGY
11.9 KUIJPERS PETFOOD
- 11.9.1 COMPANY OVERVIEW
- 11.9.2 PRODUCTS OFFERED
- 11.9.3 SWOT ANALYSIS
- 11.9.4 KEY STRATEGY
11.10 IVEL VALLEY WILD BIRD FOOD
- 11.10.1 COMPANY OVERVIEW
- 11.10.2 PRODUCTS OFFERED
- 11.10.3 SWOT ANALYSIS
- 11.10.4 KEY STRATEGY

LIST OF TABLES

TABLE 1 EUROPE WILD BIRD FEED MARKET, BY TYPE, 2019-2035 (USD MILLION)
TABLE 2 EUROPE WILD BIRD FEED MARKET, BY BIRD SPECIES, 2019-2035 (USD MILLION)
TABLE 3 EUROPE WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION)
TABLE 4 EUROPE: WILD BIRD FEED MARKET, BY COUNTRY, 2019-2032 (USD MILLION)
TABLE 5 GERMANY WILD BIRD FEED MARKET, BY TYPE, 2019-2035 (USD MILLION)
TABLE 6 GERMANY WILD BIRD FEED MARKET, BY BIRD SPECIES, 2019-2035 (USD MILLION)
TABLE 7 GERMANY WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION)
TABLE 8 UK WILD BIRD FEED MARKET, BY TYPE, 2019-2035 (USD MILLION)
TABLE 9 UK WILD BIRD FEED MARKET, BY BIRD SPECIES, 2019-2035 (USD MILLION)
TABLE 10 UK WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION)
TABLE 11 FRANCE WILD BIRD FEED MARKET, BY TYPE, 2019-2035 (USD MILLION)
TABLE 12 FRANCE WILD BIRD FEED MARKET, BY BIRD SPECIES, 2019-2035 (USD MILLION)
TABLE 13 FRANCE WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION)
TABLE 14 ITALY WILD BIRD FEED MARKET, BY TYPE, 2019-2035 (USD MILLION)
TABLE 15 ITALY WILD BIRD FEED MARKET, BY BIRD SPECIES, 2019-2035 (USD MILLION)
TABLE 16 ITALY WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION)
TABLE 17 SPAIN WILD BIRD FEED MARKET, BY TYPE, 2019-2035 (USD MILLION)
TABLE 18 SPAIN WILD BIRD FEED MARKET, BY BIRD SPECIES, 2019-2035 (USD MILLION)
TABLE 19 SPAIN WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION)
TABLE 20 RUSSIA WILD BIRD FEED MARKET, BY TYPE, 2019-2035 (USD MILLION)
TABLE 21 RUSSIA WILD BIRD FEED MARKET, BY BIRD SPECIES, 2019-2035 (USD MILLION)
TABLE 22 RUSSIA WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION)
TABLE 23 REST OF EUROPE WILD BIRD FEED MARKET, BY TYPE, 2019-2035 (USD MILLION)
TABLE 24 REST OF EUROPE WILD BIRD FEED MARKET, BY BIRD SPECIES, 2019-2035 (USD MILLION)
TABLE 25 REST OF EUROPE WILD BIRD FEED MARKET, BY DISTRIBUTION CHANNEL, 2019-2035 (USD MILLION)
TABLE 26 CENTRAL GARDEN & PET COMPANY: PRODUCTS OFFERED
TABLE 27 CENTRAL GARDEN & PET COMPANY: KEY DEVELOPMENTS
TABLE 28 RSPB: PRODUCTS OFFERED
TABLE 29 RSPB: KEY DEVELOPMENTS
TABLE 30 HAITH'S: PRODUCTS OFFERED
TABLE 31 HAITH'S: KEY DEVELOPMENTS
TABLE 32 CJ WILDLIFE (GARDMAN LTD.): PRODUCTS OFFERED
TABLE 33 CJ WILDLIFE (GARDMAN LTD.): KEY DEVELOPMENTS
TABLE 34 GEVO GMBH: PRODUCTS OFFERED
TABLE 35 KEJO PRODUCTS: PRODUCTS OFFERED
TABLE 36 WELZHOFER GMBH: PRODUCTS OFFERED
TABLE 37 VINE HOUSE FARM: PRODUCTS OFFERED
TABLE 38 KUIJPERS PETFOOD: PRODUCTS OFFERED
TABLE 39 IVEL VALLEY WILD BIRD FOOD: PRODUCTS OFFERED