Global Hookah Mixes Market Research Report by Product Type, by Flavor, by Distribution Channel, by End Use, and By Region Forecast till 2028

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List of Tables

Global Hookah Mixes Market Research Report by Product Type [Tobacco-Based, Non-Tobacco-Based (Shisha Molasses, Steam Stones)], by Flavor (Fruit, Cotton Candy, Mint, Chocolate, Blends), by Distribution Channel [Store-Based (Tobacco Retailers), Others (Non-Store-Based)], by End Use (Bars & Pubs, Household), and By Region (North America, Europe, Asia-Pacific, Rest of the World) Forecast till 2028

Industry Overview

The global hookah mixes market is projected to reach USD 964.45 million with a compound annual growth rate of 4.25% by 2028. Hookah mixes are flavored substances that are used as a medium in the hookah pipes for smoking. The mixing of tobacco with such ingredients as fruit extracts, honey, and molasses, which results in a smoke of pleasant aroma, is usually the method of preparation.

Several factors have predisposed the global hookah mixes market to grow. The increasing trend of using alternatives to cigarettes has encouraged many consumers to try hookah as a more social and flavorful choice. Additionally, the number of hookah bars and lounges in urban areas has risen sharply, creating new places for people to gather and enjoy this activity. These developments are helping to boost the overall visibility and popularity of hookah mixes worldwide.

The presence of strict regulatory frameworks in the global hookah mixes market is a major challenge, although the other trends are generally positive. The implementation of tobacco advertising, public consumption, and product sales restrictions by various governments is a limiting factor for the growth of this market in different regions.

The global hookah mixes market, on the other hand, represents vast potential in terms of opportunities. One such promising domain is the need for a vast array of new and exotic flavors. Today's consumers are curious and willing to experiment with different blends, especially those that are fruity, minty, or herbal. Besides that, the growth of the organized retail sector in the Asia-Pacific region gives the hookah mixes market a further push. The availability of a more structured distribution network has ensured that hookah mixes reach wider target groups, both in physical stores and online. These factors are expected to support further market expansion.

Industry Segmentations

Depending on the flavor, the global hookah mixes market is divided into fruit, cotton candy, mint, chocolate, and blends.

In terms of product type, the global market is classified into tobacco-based and non-tobacco-based products. Shisha molasses and stream stones are parts of non-tobacco-based products.

Store-based and non-store-based are segments of the distribution channel in the global market. Tobacco retailers are known as a store-based distribution channel.

In terms of end use, the global hookah mixes market is divided into bars & pubs and households.

Regional Analysis

North American space for hookah mixes is still small but is expanding gradually. The United States is the biggest contributor, with consumption being higher in urban areas, and in the western states like California and Arizona. Hookah cafes located near universities are a primary factor, as these places draw in a younger consumer base. Social smoking's rising popularity and cultural influences have kept the segment vibrant. In 2020, the region's market share was at 5.10%, and forecasts show a 4.35% CAGR.

The European hookah market is thriving because people are becoming more socially accepting and are looking for flavored products. In the main cities, there is a growing number of hookah bars, and France is leading the way in terms of revenue. However, the expansion must be balanced with tobacco regulations that are still very strict in many European countries. Social settings, changing lifestyles, and cafe culture are the main reasons for the continued interest in the segment. The region held a 9.08% share in the market in 2020.

Asia-Pacific is a prosperous region for producers of hookah mixes, which is mainly led by India's rapid growth of urban hookah culture. Though hookah has traditionally been associated with the region, nowadays it is popular in youth-centric venues such as lounges or bars, where often the operating regulations are very loose. Demand for non-tobacco and flavored variants has grown significantly in recent years. The region captured a 16.14% market share in 2020 and is forecast to expand at a 4.54% CAGR.

The rest of the world, covering the Middle East, Africa, and South America, holds the lion's share of the global hookah mixes market. It accounted for 69.68% of the overall market in 2020. Hookah is deeply rooted in the culture of the Middle East, and its use is very common in both private and public settings. An increasing number of flavors and cute hookah designs for the various consumers, especially ladies, are becoming the most attractive factors for these consumers. The perception of hookah being less harmful than cigarettes continues to aid market expansion.

Key Players

Major competitors in the global hookah mixes market are Starbuzz Tobacco, Inc., Fumari, Al-Fakher, Nakhla Tobacco Company S.A.E., Forever Gold, Nadimi LLC, Hookafina, Inc., Haze Tobacco, Hydro Herbal, and Alzawrae Company.

Product Code: MRFR/F-B & N/9536-CR

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS
- 1.1.1 GLOBAL HOOKAH MIXES MARKET, BY PRODUCT TYPE
- 1.1.2 GLOBAL HOOKAH MIXES MARKET, FLAVOR TYPE
- 1.1.3 GLOBAL HOOKAH MIXES MARKET, END USE
- 1.1.4 GLOBAL HOOKAH MIXES MARKET, DISTRIBUTION CHANNEL
- 1.1.5 GLOBAL HOOKAH MIXES MARKET, BY REGION

2 MARKET INTRODUCTION

2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
2.5 KEY BUYING CRITERIA

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS
3.2 PRIMARY RESEARCH
3.3 SECONDARY RESEARCH
3.4 MARKET SIZE ESTIMATION
3.5 FORECAST MODEL
3.6 LIST OF ASSUMPTIONS & LIMITATIONS

4 MARKET DYNAMICS

4.1 INTRODUCTION
4.2 DRIVERS
- 4.2.1 INCREASING POPULARITY OF CIGARETTE ALTERNATIVE PRODUCTS
- 4.2.2 INCREASING NUMBER OF HOOKAH BARS, LOUNGES, AND PUBS
- 4.2.3 DRIVERS IMPACT ANALYSIS
4.3 RESTRAINT
- 4.3.1 REGULATORY FRAMEWORK
- 4.3.2 RESTRAINTS IMPACT ANALYSIS
4.4 OPPORTUNITIES
- 4.4.1 DEMAND FOR NEW FLAVORS
- 4.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC

5 MARKET FACTOR ANALYSIS

5.1 VALUE CHAIN ANALYSIS
- 5.1.1 RAW MATERIAL PROCUREMENT
- 5.1.2 PROCESSING
- 5.1.3 PACKAGING
5.2 SUPPLY CHAIN ANALYSIS
5.3 PORTER'S FIVE FORCES MODEL
- 5.3.1 THREAT OF NEW ENTRANTS
- 5.3.2 BARGAINING POWER OF SUPPLIERS
- 5.3.3 THREAT OF SUBSTITUTES
- 5.3.4 BARGAINING POWER OF BUYERS
- 5.3.5 INTENSITY OF RIVALRY
5.4 IMPACT OF COVID-19 OUTBREAK ON GLOBAL HOOKAH MIXES MARKET
- 5.4.1 IMPACT ON PRODUCTION
- 5.4.2 IMPACT ON SUPPLY CHAIN
- 5.4.3 IMPACT ON PRICING
- 5.4.4 IMPACT ON CONSUMER BUYING BEHAVIOR
- 5.4.5 IMPACT ON RETAIL SALES
5.5 COST STRUCTURE ANALYSIS
- 5.5.1 OVERVIEW
- 5.5.2 INITIAL SETUP COSTS FOR MACHINERY
- 5.5.3 AVERAGE COSTS INCURRED FOR RUNNING HOOKAH MIXES PLANTS
- 5.5.4 PROCESSES INVOLVED IN MANUFACTURING AND SALES OF HOOKAH MIXES
- 5.5.5 RAW MATERIAL COSTS
- 5.5.6 MANUFACTURING COSTS
- 5.5.7 LABOR COSTS
- 5.5.8 SALES PROCESS ANALYSIS
5.6 LIST OF POTENTIAL BUYERS OF HOOKAH MIXES, BY REGION
- 5.6.1 NORTH AMERICA
- 5.6.2 EUROPE
- 5.6.3 ASIA-PACIFIC
- 5.6.4 REST OF THE WORLD
5.7 LIST OF RAW MATERIAL SUPPLIERS IN HOOKAH MIXES MARKET, BY REGION
- 5.7.1 NORTH AMERICA
- 5.7.2 EUROPE
- 5.7.3 ASIA-PACIFIC
- 5.7.4 REST OF THE WORLD

6 GLOBAL HOOKAH MIXES MARKET, BY PRODUCT TYPE

6.1 OVERVIEW
- 6.1.1 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028
6.2 TOBACCO-BASED
- 6.2.1 TOBACCO-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
6.3 NON-TOBACCO-BASED
- 6.3.1 NON-TOBACCO-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028

7 GLOBAL HOOKAH MIXES MARKET, BY FLAVOR TYPE

7.1 OVERVIEW
- 7.1.1 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY FLAVOR TYPE, 2019-2028
7.2 FRUIT
- 7.2.1 FRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
7.3 COTTON CANDY
- 7.3.1 COTTON CANDY: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
7.4 MINT
- 7.4.1 MINT: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
7.5 CHOCOLATE
- 7.5.1 CHOCOLATE: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
7.6 BLENDS
- 7.6.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
7.7 OTHERS
- 7.7.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028

8 GLOBAL HOOKAH MIXES MARKET, BY END USE

8.1 OVERVIEW
- 8.1.1 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY END USE, 2019-2028
8.2 BARS & PUBS
- 8.2.1 BARS & PUBS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
8.3 HOUSEHOLD
- 8.3.1 HOUSEHOLD: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028

9 GLOBAL HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL

9.1 OVERVIEW
- 9.1.1 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028
9.2 STORE-BASED
- 9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
9.3 NON-STORE-BASED
- 9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028

10 GLOBAL HOOKAH MIXES MARKET, BY REGION

10.1 OVERVIEW
10.2 NORTH AMERICA
- 10.2.1 US
- 10.2.2 CANADA
- 10.2.3 MEXICO
10.3 EUROPE
- 10.3.1 UK
- 10.3.2 GERMANY
- 10.3.3 FRANCE
- 10.3.4 ITALY
- 10.3.5 SPAIN
- 10.3.6 REST OF EUROPE
10.4 ASIA-PACIFIC
- 10.4.1 CHINA
- 10.4.2 INDIA
- 10.4.3 JAPAN
- 10.4.4 AUSTRALIA & NEW ZEALAND
- 10.4.5 REST OF ASIA-PACIFIC
10.5 REST OF THE WORLD
- 10.5.1 SOUTH AMERICA
- 10.5.2 MIDDLE EAST
- 10.5.3 AFRICA

11 COMPETITIVE LANDSCAPE

11.1 INTRODUCTION
- 11.1.1 MARKET STRATEGY ANALYSIS

12 COMPANY PROFILES

12.1 STARBUZZ TOBACCO, INC.
- 12.1.1 COMPANY OVERVIEW
- 12.1.2 FINANCIAL OVERVIEW
- 12.1.3 PRODUCTS OFFERED
- 12.1.4 KEY DEVELOPMENTS
- 12.1.5 SWOT ANALYSIS
- 12.1.6 KEY STRATEGIES
12.2 FUMARI
- 12.2.1 COMPANY OVERVIEW
- 12.2.2 FINANCIAL OVERVIEW
- 12.2.3 PRODUCTS OFFERED
- 12.2.4 SWOT ANALYSIS
- 12.2.5 KEY STRATEGIES
12.3 AL-FAKHER
- 12.3.1 COMPANY OVERVIEW
- 12.3.2 FINANCIAL OVERVIEW
- 12.3.3 PRODUCTS OFFERED
- 12.3.4 KEY DEVELOPMENTS
- 12.3.5 SWOT ANALYSIS
- 12.3.6 KEY STRATEGIES
12.4 NAKHLA TOBACCO COMPANY S.A.E
- 12.4.1 COMPANY OVERVIEW
- 12.4.2 FINANCIAL OVERVIEW
- 12.4.3 PRODUCTS OFFERED
- 12.4.4 KEY DEVELOPMENTS
- 12.4.5 SWOT ANALYSIS
- 12.4.6 KEY STRATEGIES
12.5 FOREVER GOLD
- 12.5.1 COMPANY OVERVIEW
- 12.5.2 FINANCIAL OVERVIEW
- 12.5.3 PRODUCTS OFFERED
- 12.5.4 KEY DEVELOPMENTS
- 12.5.5 KEY STRATEGIES
12.6 NADIMI LLC
- 12.6.1 COMPANY OVERVIEW
- 12.6.2 FINANCIAL OVERVIEW
- 12.6.3 PRODUCTS OFFERED
- 12.6.4 KEY DEVELOPMENTS
- 12.6.5 KEY STRATEGIES
12.7 HOOKAFINA, INC.
- 12.7.1 COMPANY OVERVIEW
- 12.7.2 FINANCIAL OVERVIEW
- 12.7.3 PRODUCTS OFFERED
- 12.7.4 KEY DEVELOPMENTS
- 12.7.5 KEY STRATEGIES
12.8 HAZE TOBACCO
- 12.8.1 COMPANY OVERVIEW
- 12.8.2 FINANCIAL OVERVIEW
- 12.8.3 PRODUCTS OFFERED
- 12.8.4 KEY DEVELOPMENTS
- 12.8.5 KEY STRATEGIES
12.9 HYDRO HERBAL
- 12.9.1 COMPANY OVERVIEW
- 12.9.2 FINANCIAL OVERVIEW
- 12.9.3 PRODUCTS OFFERED
- 12.9.4 KEY DEVELOPMENTS
- 12.9.5 KEY STRATEGIES
12.10 ALZAWRAE COMPANY
- 12.10.1 COMPANY OVERVIEW
- 12.10.2 FINANCIAL OVERVIEW
- 12.10.3 PRODUCTS OFFERED
- 12.10.4 KEY DEVELOPMENTS
- 12.10.5 KEY STRATEGIES

13 REFERENCES

13.1 DATA CITATIONS