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PUBLISHER: Mellalta Meets LLP | PRODUCT CODE: 2117134

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PUBLISHER: Mellalta Meets LLP | PRODUCT CODE: 2117134

Point-of-Care Testing After the COVID-19 Demand Correction | Diagnostics Market Intelligence | US, EU5, Japan & China

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PAGES: 140 Pages
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The point-of-care testing industry spent three years as the center of the diagnostics world and one year learning what that was worth. The correction was brutal and instructive: Cue Health, briefly valued in the billions on connected home molecular testing, went through Chapter 7; LumiraDx sold its platform assets to Roche after restructuring; antigen-test suppliers wrote down capacity; and investors re-rated the entire category from pandemic multiples to clinical reality. The question the correction left behind is not whether point-of-care testing survives - physicians have always valued fast answers - but which business models, menus, and channels generate durable demand when no emergency is filling the instruments.

Japan reframes that question in useful ways. Its primary care is clinic-dense and physician-owned, its patients expect same-visit answers, its NHI schedule reimburses a defined menu of rapid tests at modest prices, and its pandemic-era adoption of antigen testing was broad but clinic-mediated rather than home-led. The structures that made American home-testing economics fragile - self-pay, employer contracts, consumer marketing - barely exist in Japan, which means the post-COVID reckoning looks different: less collapse, more a slow audit of which instruments earn their bench space between influenza seasons.

This report sorts the survivors from the stories. It reconstructs the boom-and-correction cycle and its emblematic failures, profiles the companies whose models endured and why, and maps Japan's demand structure in detail: clinic economics, the reimbursed rapid-test menu, pediatric and elderly-care applications, and the pharmacy and home channels that remain mostly promise. Menu-strategy chapters assess where growth can come from - multiplex respiratory panels, STI decentralization, chronic-disease monitoring - and what each would require from reimbursement and distribution. The final chapters examine preparedness policy, consolidation, and the entry openings the correction created.

The report serves POCT companies calibrating post-pandemic strategy, investors distinguishing durable models from residual hype, distributors rationalizing portfolios, and Japan entrants evaluating a channel that punishes the wrong business model quickly.

Scope and Coverage: The report covers the point-of-care testing industry after the COVID-19 demand correction: company outcomes, surviving business models, menu and channel strategy, and Japan's demand structure. Comparative coverage includes the United States, Europe, and China.

Report Highlights:

  • Case anatomies of the correction's emblematic failures and asset sales
  • Profile of surviving business models and their demand anchors
  • Japan's clinic-based demand structure and reimbursed rapid-test menu
  • Menu expansion analysis: respiratory panels, STI, and chronic-disease testing
  • Channel assessment across clinics, hospitals, pharmacies, and home
  • Entry openings created by the correction and consolidation landscape
Product Code: JPH-054

Table of Content

1. Executive Summary

2. Point-of-Care Testing After the COVID-19 Demand Correction: Technology and Test Landscape

3. Clinical Evidence and Guideline Context

4. Regulatory Status: PMDA, FDA, IVDR, and NMPA Pathways

5. Reimbursement and Price Formation with a Focus on Japan

6. Adoption, Channels, and Screening Infrastructure in Japan

7. Competitive Landscape: Companies and Platforms

8. Opportunities and Barriers for Market Participants

9. Appendix: Methodology and Sources

Companies Mentioned

  • Cue Health (US) - Chapter 7 bankruptcy (2024) as the emblem of the COVID POCT demand collapse. Abbott (US) - BinaxNOW and ID NOW transitioned from pandemic volume to routine respiratory testing. Roche (CH) - acquired LumiraDx platform assets (2024) for point-of-care expansion. Danaher/Cepheid (US) - GeneXpert sustained by TB and STI non-COVID menu. LumiraDx (UK) - restructuring and asset sale to Roche after the demand correction. Wondfo (CN) - rapid antigen and POCT portfolio redirected to domestic and export routine testing. QuidelOrtho (US) - Sofia and QuickVue respiratory testing franchises. Kyorin (JP) - GeneSoC molecular POCT for Japan's clinic market. Sekisui Medical (JP) - rapid antigen tests for influenza and COVID in Japanese clinics. Otsuka (JP) - diagnostic distribution and clinic-channel presence. Orient Gene (CN) - rapid-test manufacturing redirected after the pandemic period.
Product Code: JPH-054

List of Tables

  • Table 1. COVID-19 POCT demand cycle: expansion and correction timeline
  • Table 2. Cue Health business model and Chapter 7 anatomy
  • Table 3. LumiraDx restructuring and asset sale to Roche
  • Table 4. Abbott BinaxNOW and ID NOW demand transition
  • Table 5. Antigen test supplier retrenchment after the pandemic
  • Table 6. Inventory and capacity overhang following the correction
  • Table 7. Investor re-rating of POCT companies
  • Table 8. Cepheid GeneXpert: non-COVID menu anchors
  • Table 9. Roche POCT portfolio strategy after the LumiraDx acquisition
  • Table 10. Abbott Rapid Diagnostics franchise structure
  • Table 11. QuidelOrtho post-merger POCT position
  • Table 12. Sekisui Medical and domestic Japanese POCT suppliers
  • Table 13. Fujirebio and Sysmex POCT-adjacent positions
  • Table 14. Durable demand segments: respiratory, streptococcus, influenza
  • Table 15. Connectivity-enabled POCT business models
  • Table 16. Japan clinic density and primary care testing culture
  • Table 17. NHI reimbursement of rapid tests in Japan
  • Table 18. Influenza and COVID antigen testing practice in clinics
  • Table 19. Clinic laboratory versus in-office testing split
  • Table 20. Pediatric testing patterns in Japanese primary care
  • Table 21. Elderly care facility testing applications
  • Table 22. Pharmacy testing regulations and pilot programs
  • Table 23. Home testing market status in Japan
  • Table 24. Post-COVID menu expansion frameworks
  • Table 25. Multiplex respiratory panels in decentralized settings
  • Table 26. STI testing expansion in clinics
  • Table 27. Cardiac and critical-care POCT segments
  • Table 28. HbA1c and chronic disease POCT
  • Table 29. Coagulation and INR POCT
  • Table 30. Urinalysis and UTI POCT
  • Table 31. Veterinary and adjacent segment spillover
  • Table 32. Instrument placement economics
  • Table 33. Reagent rental and cost-per-test models
  • Table 34. Reimbursement rate formation for rapid tests
  • Table 35. Clinic budget impact of POCT adoption
  • Table 36. Wholesale and distribution margin structure
  • Table 37. Service and maintenance cost frameworks
  • Table 38. Break-even frameworks for new POCT entrants
  • Table 39. Consolidation and M&A activity in POCT
  • Table 40. Pandemic preparedness stockpiling policy
  • Table 41. Rapid diagnostic development mission programs
  • Table 42. AMR as the next POCT demand driver
  • Table 43. Home and self-testing channel development
  • Table 44. Digital health integration of POCT results
  • Table 45. Regulatory watchlist for POCT in Japan
  • Table 46. Entrant opportunity map
  • Table 47. Failure mode analysis for POCT startups
  • Table 48. Adoption scenario framework
  • Table 49. Report methodology and evidence sources
  • Table 50. Workplace and employer-based POCT program structures

List of Figures

  • Figure 1. POCT demand cycle timeline
  • Figure 2. Cue Health failure anatomy
  • Figure 3. LumiraDx restructuring and asset flow
  • Figure 4. Abbott respiratory franchise transition map
  • Figure 5. Antigen supplier retrenchment map
  • Figure 6. Capacity overhang schematic
  • Figure 7. Investor re-rating timeline
  • Figure 8. GeneXpert menu anchor structure
  • Figure 9. Roche POCT portfolio map post-acquisition
  • Figure 10. Abbott Rapid Diagnostics structure
  • Figure 11. QuidelOrtho positioning map
  • Figure 12. Domestic Japanese supplier landscape
  • Figure 13. Fujirebio and Sysmex adjacent position map
  • Figure 14. Durable demand segment map
  • Figure 15. Connectivity business model schematic
  • Figure 16. Japan clinic density map
  • Figure 17. NHI rapid test menu structure
  • Figure 18. Clinic antigen testing workflow
  • Figure 19. In-office versus laboratory testing split framework
  • Figure 20. Pediatric testing pattern map
  • Figure 21. Elderly care facility testing pathway
  • Figure 22. Pharmacy testing regulatory map
  • Figure 23. Home testing market structure
  • Figure 24. Menu expansion framework
  • Figure 25. Multiplex respiratory panel pathway
  • Figure 26. STI clinic expansion map
  • Figure 27. Cardiac POCT segment map
  • Figure 28. Chronic disease POCT pathway
  • Figure 29. Coagulation POCT segment map
  • Figure 30. Urinalysis POCT segment map
  • Figure 31. Veterinary spillover map
  • Figure 32. Instrument placement economics model
  • Figure 33. Reagent rental model structure
  • Figure 34. Reimbursement rate formation flow
  • Figure 35. Clinic budget impact model
  • Figure 36. Distribution margin structure map
  • Figure 37. Service cost framework
  • Figure 38. Entrant break-even framework
  • Figure 39. POCT consolidation map
  • Figure 40. Preparedness stockpiling policy structure
  • Figure 41. Rapid development mission program map
  • Figure 42. AMR demand driver pathway
  • Figure 43. Home channel development map
  • Figure 44. Digital integration architecture for POCT
  • Figure 45. Regulatory watchlist timeline
  • Figure 46. Entrant opportunity map
  • Figure 47. Failure mode taxonomy for POCT startups
  • Figure 48. Adoption scenario tree
  • Figure 49. Report methodology schematic
  • Figure 50. Workplace POCT program structure map
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

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