Non-alcoholic Wine Market Size, Share, Forecast, & Trends Analysis by Product (Sparkling, Still), Technology (Dealcoholization), Packaging (Bottle, Can), Distribution Channel (Supermarkets, Online Stores, QSR)

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Non-alcoholic Wine Market Size, Share, Trends, Growth Opportunities & Forecast by Product (Sparkling, Still), Source (Grape, Non-grape), Technology, Packaging, Distribution Channel, and Region - Global Forecast (2025 -2035)

According to the research report titled, 'Non-alcoholic Wine Market Size, Share, Trends, Growth Opportunities & Forecast by Product (Sparkling, Still), Source (Grape, Non-grape), Technology, Packaging, Distribution Channel, and Region - Global Forecast (2025 -2035)' the non-alcoholic wine market is projected to reach $5.20 billion by 2035, at a CAGR of 12.0% during the forecast period 2025-2035. The report provides an in-depth analysis of the global non-alcoholic wine market across five major regions, emphasizing the current market trends, market sizes, recent developments, and forecasts till 2035.

Succeeding extensive secondary and primary research and an in-depth analysis of the market scenario, the report conducts the impact analysis of the key industry drivers, restraints, opportunities, and challenges. The growth of this market is driven by shifting consumer preferences toward healthier alternatives, growing inclination for non-alcoholic wine across diverse religions and cultures, ongoing innovations and new product introductions, and rising acceptance in social drinking settings. Moreover, advancements in production techniques, the increasing demand for premium non-alcoholic wines, and the expansion of e-commerce and online retail channels are expected to support the market's growth. However, flavor and aroma loss during dealcoholization, along with higher production costs compared to alcoholic wine, may restrain market growth.

The key players operating in the non-alcoholic wine market are Schloss Wachenheim AG (Germany), Sutter Home Fre (USA), Giesen Group Ltd (New Zealand), Domaines Pierre Chavin (France), Ariel Vineyards (USA), Torres Natureo (Spain), Carl Jung Winery (Germany), Weingut Leitz KG (Germany), Thomson & Scott Ltd (U.K.), Neobulles SA (Belgium), Australian Vintage Limited (Australia), Hill Incorporated (Canada), Le Petit Beret SAS (France), Tost Beverages, Inc (USA), and others.

The non-alcoholic wine market is segmented by product (still and sparkling), source (grape and non-grape), technology (dealcoholization and restricted fermentation), packaging (bottle and can), distribution channel (off-trade and on-trade), and geography. The study also evaluates industry competitors and analyzes the market at the country level.

Based on product, the still segment commanded the largest share of the non-alcoholic wine market in 2025. This segment leads mainly because it is familiar to consumers, widely available in various flavors, pairs well with food, and fits cultural preferences. Still wines have been a traditional choice for wine drinkers worldwide, and this familiarity extends to the non-alcoholic options. Consumers looking for alcohol-free alternatives often favor still varieties since they resemble the regular wine-drinking experience. This segment includes a range of options such as red, white, and rose still wines, each with unique flavors that appeal to different tastes. People appreciate these wines for their ability to enhance meals, making them a go-to choice for dining both at home and in restaurants. The cultural importance of still wine, especially in European markets where wine is integral to cooking traditions, strengthens this segment's market position. Furthermore, still wines are seen as more elegant and fitting for formal occasions compared to sparkling types, helping them gain acceptance among varied demographic groups.

Based on packaging, the bottle segment held the largest share of the non-alcoholic wine market in 2025. This segment's considerable market share comes from its ability to preserve wine effectively, its premium image, the established use of bottled wine, and design flexibility that helps brands present their products well. Glass bottles provide strong protection against oxidation and keep the product fresh for longer, which is vital for non-alcoholic wines with delicate flavors. The traditional wine bottle is linked to quality and a premium feel that consumers expect, making it the preferred packaging for both producers and consumers. Bottled wine allows for considerable customization through label design, bottle shape, and closure options, which helps brands stand out and convey their unique value. The look and feel of wine bottles enhance the overall consumer experience, influencing buying decisions and fostering brand loyalty. Additionally, the recyclability of glass bottles matches growing consumer interest in sustainable packaging, adding to this segment's market appeal.

Based on distribution channel, the off-trade segment captured the largest share of the non-alcoholic wine market in 2025. This segment's growth is due to better accessibility in supermarkets, liquor stores, and convenience stores, an improved shopping experience in modern retail spaces, a wider product selection, cost benefits, and effective marketing strategies that engage consumers. The off-trade channel allows consumers to buy non-alcoholic wine conveniently during regular shopping trips, making these products easy to find without needing special trips to dedicated outlets. Modern retail environments improve the shopping experience with organized displays, detailed product information, and the option to compare brands and varieties easily. This channel benefits from competitive pricing due to bulk buying power and direct ties to producers, enabling retailers to offer attractive prices that appeal to budget-conscious consumers. The growth of e-commerce within this channel has further enhanced access, allowing consumers to explore and order non-alcoholic wines online with easy delivery options. Retailers are increasingly using clever marketing strategies, such as in-store tastings, special displays, and pairing with food items, to encourage trial and repeat purchases among consumers curious about non-alcoholic wine.

A thorough geographic analysis of the industry gives detailed insights into five major regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Europe held the largest share of the non-alcoholic wine market in 2025. This leading position is due to the strong presence of major wine producers, a good supply of raw materials, a rising interest in healthier lifestyles, reduced alcohol consumption, and high demand for non-alcoholic drinks. Europe's rich wine culture supports the adoption of non-alcoholic wines, as consumers want to keep the tradition of wine drinking while addressing health concerns. The region benefits from strong production capabilities and advanced dealcoholization technologies developed by established wineries and beverage companies. European consumers are well-informed about non-alcoholic options and actively look for quality products that provide authentic wine experiences without alcohol. Strict regulations around alcohol consumption, especially regarding driving and workplace safety, also push demand for non-alcoholic choices in both social and professional settings. Additionally, the region's well-developed retail infrastructure, including specialized wine shops, supermarkets, and online platforms, ensures that products are widely available and visible, supporting ongoing market growth and consumer adoption across various European markets.

Key Questions Answered in the Report-

What is the current revenue generated by the non-alcoholic wine market globally?
At what rate is the global non-alcoholic wine demand projected to grow for the next 5-10 years?
What are the historical market sizes and growth rates of the global non-alcoholic wine market?
What are the major factors impacting the growth of this market at the regional and country levels? What are the major opportunities for existing players and new entrants in the market?
Which segments in terms of product, source, technology, packaging, and distribution channel are expected to create major traction for the manufacturers in this market?
What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the global non-alcoholic wine market?
Who are the major players in the global non-alcoholic wine market? What are their specific product offerings in this market?
What are the recent strategic developments in the global non-alcoholic wine market? What are the impacts of these strategic developments on the market?

Scope of the Report:

Non-alcoholic Wine Market Assessment - by Product

Still
Sparkling

Non-alcoholic Wine Market Assessment - by Source

Grape
Non-grape

Non-alcoholic Wine Market Assessment - by Technology

Dealcoholization
- Distillation
- Membrane Filtration
- Other Dealcoholization Techniques
Restricted Fermentation

Non-alcoholic Wine Market Assessment - by Packaging

Bottle
Can

Non-alcoholic Wine Market Assessment - by Distribution Channel

Off-trade (Off-premise Trade)
- Supermarkets and Hypermarkets
- Liquor Stores
- Convenience Stores
- E-commerce
- Others
On-trade (On-premise Trade)
- Hotels, Restaurants, and Bars
- Quick Service Restaurants (QSR)
- Others

Non-alcoholic Wine Market Assessment - by Geography

North America
- U.S.
- Canada
Europe
- U.K.
- Germany
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa

Product Code: MRFB - 1041331

1 Introduction

1.1. Market Definition
1.2. Currency & Limitations

2 Research Methodology

2.1. Research Approach
2.2. Data Collection & Validation
- 2.2.1. Secondary Research
- 2.2.2. Primary Research
2.3. Market Assessment
- 2.3.1. Market Size Estimation
- 2.3.2. Bottom-Up Approach
- 2.3.3. Top-Down Approach
- 2.3.4. Growth Forecast
2.4. Assumptions for the Study

3 Executive Summary

4 Market Insights

4.1. Overview
4.2. Drivers
- 4.2.1. Changing Consumption Pattern Toward Healthier Alternatives
- 4.2.2. Growing Preference for Non-Alcoholic Wine Across Religions and Cultures
- 4.2.3. Increasing Innovations and New Product Launches
- 4.2.4. Rising Acceptance in Social Drinking Gatherings
4.3. Restraints
- 4.3.1. Flavor and Aroma Loss during Dealcoholization
- 4.3.2. Higher Cost than Alcoholic Wine
4.4. Opportunities
- 4.4.1. Advances in Production Techniques
- 4.4.2. Increasing Demand for Premium Non-Alcoholic Wines
4.5. Challenges
- 4.5.1. Replicating the Complex Flavors and Aromas of Alcoholic Wines
- 4.5.2. Compliance With Regulations
4.6. Trends
- 4.6.1. Growing Focus on Low-Calorie and No-Sugar Options
- 4.6.2. Expansion of Online Retail Channels
4.7. Porter's Five Forces Analysis
- 4.7.1. Bargaining Power of Suppliers
- 4.7.2. Bargaining Power of Buyers
- 4.7.3. Threat of Substitutes
- 4.7.4. Threat of New Entrants
- 4.7.5. Degree of Competition
4.8. Value Chain Analysis
4.9. Pricing Analysis, By Product
- 4.9.1. Still Non-Alcoholic Wine
- 4.9.2. Sparkling Non-Alcoholic Wine
4.10. Regulatory Analysis
- 4.10.1. Overview
- 4.10.2. North America
- 4.10.3. Europe
- 4.10.4. Asia-Pacific
- 4.10.5. Latin America
- 4.10.6. Middle East & Africa

5 Global Non-Alcoholic Wine Market, By Product

5.1. Overview
5.2. Still Wine
5.3. Sparkling Wine

6 Global Non-Alcoholic Wine Market, By Technology

6.1. Overview
6.2. Dealcoholization
- 6.2.1. Distillation
- 6.2.2. Membrane Filtration
- 6.2.3. Other Dealcoholization Techniques
6.3. Restricted Fermentation

7 Global Non-Alcoholic Wine Market, By Packaging

7.1. Overview
7.2. Bottle
7.3. Can

8 Global Non-Alcoholic Wine Market, By Distribution Channel

8.1. Overview
8.2. Off-Trade (Off-Premise Trade)
- 8.2.1. Supermarkets and Hypermarkets
- 8.2.2. Liquor Stores
- 8.2.3. Convenience Stores
- 8.2.4. E-Commerce
- 8.2.5. Others
8.3. On-Trade (On-Premise Trade)
- 8.3.1. Hotels, Restaurants, and Bars
- 8.3.2. Quick Service Restaurants (Qsr)
- 8.3.3. Others

9 Non-Alcoholic Wine Market Assessment, By Geography

9.1. Overview
9.2. North America
- 9.2.1. U.S.
- 9.2.2. Canada
9.3. Europe
- 9.3.1. Germany
- 9.3.2. France
- 9.3.3. U.K.
- 9.3.4. Italy
- 9.3.5. Spain
- 9.3.6. Rest of Europe
9.4. Asia-Pacific
- 9.4.1. China
- 9.4.2. India
- 9.4.3. Japan
- 9.4.4. Australia
- 9.4.5. Rest of Asia-Pacific
9.5. Latin America
- 9.5.1. Brazil
- 9.5.2. Mexico
- 9.5.3. Argentina
- 9.5.4. Rest of Latin America
9.6. Middle East & Africa
- 9.6.1. UAE
- 9.6.2. Saudi Arabia
- 9.6.3. South Africa
- 9.6.4. Rest of Middle East & Africa

10 Competitive Landscape

10.1. Introduction
10.2. Key Growth Strategies
10.3. Competitive Benchmarking
10.4. Competitive Dashboard
- 10.4.1. Industry Leaders
- 10.4.2. Market Differentiators
- 10.4.3. Vanguards
- 10.4.4. Emerging Companies

11 Company Profiles

11.1. Schloss Wachenheim AG
- 11.1.1. Company Overview
- 11.1.2. Financial Overview
- 11.1.3. Product Portfolio
- 11.1.4. Strategic Developments
11.2. Sutter Home Fre (Trinchero Family Estates)
- 11.2.1. Company Overview
- 11.2.2. Product Portfolio
- 11.2.3. Strategic Developments
11.3. Giesen Group Ltd
- 11.3.1. Company Overview
- 11.3.2. Product Portfolio
- 11.3.3. Strategic Developments
11.4. Domaines Pierre Chavin / Maison Pierre Chavin
- 11.4.1. Company Overview
- 11.4.2. Product Portfolio
- 11.4.3. Strategic Developments
11.5. Ariel Vineyards (J. Lohr Vineyards & Wines)
- 11.5.1. Company Overview
- 11.5.2. Product Portfolio
- 11.5.3. Strategic Developments
11.6. Torres Natureo (Familia Torres / Bodegas Torres)
- 11.6.1. Company Overview
- 11.6.2. Product Portfolio
- 11.6.3. Strategic Developments
11.7. Carl Jung Winery
- 11.7.1. Company Overview
- 11.7.2. Product Portfolio
11.8. Weingut Leitz Kg (Leitz)
- 11.8.1. Company Overview
- 11.8.2. Product Portfolio
11.9. Thomson & Scott Ltd
- 11.9.1. Company Overview
- 11.9.2. Product Portfolio
- 11.9.3. Strategic Developments
11.10. Neobulles SA
- 11.10.1. Company Overview
- 11.10.2. Product Portfolio
11.11. Australian Vintage Limited
- 11.11.1. Company Overview
- 11.11.2. Financial Overview
- 11.11.3. Product Portfolio
- 11.11.4. Strategic Developments
11.12. Hill Incorporated (Hill Street Beverage Company)
- 11.12.1. Company Overview
- 11.12.2. Product Portfolio
11.13. Le Petit Beret SAS
- 11.13.1. Company Overview
- 11.13.2. Product Portfolio

12 Appendix

12.1. Available Customization
12.2. Related Reports