PUBLISHER: MarketLine | PRODUCT CODE: 1856072
PUBLISHER: MarketLine | PRODUCT CODE: 1856072
Global Personal Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
Personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. Anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. Soap segment includes both bar soap and liquid soaps. Bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
By distribution channel, the market is segmented into supermarkets, independent stores, health & beauty stores, hypermarkets and others. The scope of others includes department stores, e-commerce, dollar stores, variety stores & general merchandise retailers, warehouse clubs, chemists/pharmacies, direct sellers, convenience stores, discounters, cash & carries, etc.
All market data and forecasts are based on nominal prices and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates. The USD values may show a declining trend for few countries such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
The global personal hygiene market recorded revenues of $72,386.2 million in 2024, representing a compound annual growth rate (CAGR) of 4.0% between 2019-24.
Market consumption volume increased with a CAGR of 3.2% between 2019-24, reaching a total of 34,681.7 million units in 2024.
The global personal hygiene market experienced moderate growth during the review period (2019-24), driven by rising disposable incomes and heightened personal hygiene awareness, especially due to the COVID-19 pandemic. For instance, according to Eurostat, net disposable income per household in the UK increased to $67,043.9 in 2024, from $64,020.3 in 2019.