PUBLISHER: MarketLine | PRODUCT CODE: 1956075
PUBLISHER: MarketLine | PRODUCT CODE: 1956075
Global Broadcasting & Cable TV industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
The broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
The market is segmented into TV advertising, TV license or public funds, and TV subscriptions.
All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using the yearly average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
The global broadcasting & cable TV market recorded revenues of $422.5 billion in 2024, representing a negative compound annual growth rate (CAGR) of 3.1% between 2019 and 2024.
The TV advertising segment accounted for the market's largest proportion in 2024, with total revenues of $189.9 billion, equivalent to 44.9% of the market's overall value.
In 2024, the global broadcasting & cable TV market witnessed an annual growth of 3.1% due to the increased households with television sets. According to the National Institute for Statistics and Economic Studies - France, in 2024, households with television sets in France reached 30.0 million, up 0.5% from 2023.