PUBLISHER: MarketLine | PRODUCT CODE: 2021146
PUBLISHER: MarketLine | PRODUCT CODE: 2021146
Global Male Toiletries industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men's, and pre-shave cosmetics - men's. The aftershaves & colognes segment consists of male fragrances specifically marketed as "eau de cologne" or "aftershave" and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men's disposable razors & blades segment consists of gillette fusion, wilkinson sword quattro, gillette blue plus twin blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men's segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional "aftershaves".
By distribution channel, the market is segmented into modern retail, specialist retail, traditional retail, direct sellers, and others. The scope of others includes cash & carries, warehouse clubs, and other generalist retail channels not included in the categories above (e.g., market traders, charity stores, student union stores, and direct sales).
All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
The global male toiletries market value recorded revenue of $20,581.5 million in 2025, representing a compound annual growth rate (CAGR) of 2.6% between 2020 and 2025.
Market consumption volume increased with a CAGR of 0.8% between 2020 and 2025, reaching a total of 5,919.5 million units in 2025.
In 2025, the global consumption of male toiletries grew by 1.0% annually. The growth was driven by rising consumer health awareness and a stronger preference for higher-quality, more effective products.