PUBLISHER: MarketLine | PRODUCT CODE: 2070365
PUBLISHER: MarketLine | PRODUCT CODE: 2070365
Global Personal Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume , and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.
The personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. The anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The soap segment includes both bar soap and liquid soaps. The bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
By distribution channel, the market is segmented into supermarkets, independent stores, health & beauty stores, hypermarkets and others. The scope of others includes department stores, e-commerce, dollar stores, variety stores & general merchandise retailers, warehouse clubs, chemists/pharmacies, direct sellers, convenience stores, discounters, cash & carries, etc.
All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for few countries such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
The global personal hygiene market recorded revenues of $76.5 billion in 2025, representing a compound annual growth rate (CAGR) of 4.0% between 2020 and 2025.
Market consumption volume increased with a CAGR of 1.5% between 2020 and 2025, reaching a total of 34.8 billion units in 2025.
The global personal hygiene market's consumption volume grew during 2020-25 due to increased mobility, commuting, and travel, which increased the demand for portable and on-the-go hygiene formats such as wipes, pocket sanitizers, travel packs, and deodorants.