Global Dessert Mixes Market - Growth, Trends, and Forecasts (2022 - 2027).

The dessert Mixes Market is projected to register a CAGR of 7.7 % during the forecast period, 2022-2027.

Convenient foods have grown in popularity, particularly among working families, youngsters, and people who live in hostels, because they require less time to prepare any type of food at home. Furthermore, rising consumable income levels in developing countries have allowed people to spend freely on satisfying their taste buds, increasing in demand for dessert mixes. Traditional desserts like gulab jamun, kulfi, and Falooda, to name a few, are becoming more and more popular. However, contemporary chefs prefer quick and simple methods over more time-consuming traditional ones, which has led them to adopt instant dessert mixes like gulab jamun mix and Falooda mix, among others. Thus, with the rising consumption of sweets over the world the market is expected to gain momentum during the forecast period.

In short term, The pandemic situation has prompted brand manufacturers to enhance their online presence and collaborate with domestic suppliers to increase their consumer base because more people are familiar with the widespread online ordering and home delivery choices. Additionally, desserts have typically been considered an afterthought, but as more dessert-specific websites and online grocery stores with a variety of dessert products have popped up, they are quickly replacing pub gatherings as the preferred option for young people looking to meet friends and for consumers looking for a treat after months of restriction.

Key Market Trends

Inclination Towards Free-from Dessert Mixes

Consumers have been urged to embrace a clean lifestyle and healthy dietary habits as a result there is a higher prominence of food products with the label "free from." Since many individuals believe that wheat and gluten are unhealthy for them, this factor is driving sales of gluten-free cake mix in the world. Nowadays, "free from" desserts, have also become a lifestyle choice among youngsters as many people who are concerned about their health but do not have celiac disease, gluten sensitivity, or gluten intolerance are making a conscious effort to limit their intake of foods that contain gluten. Additionally, the market is further driven by the factors, such as increased customer health awareness and the stringent regulations set by food regulatory bodies, resulting in increased consumption of healthy food products. For instance, the Food Safety and Standards Authority of India (FSSAI) issued new labeling standards for gluten-free claims on products in June 2019. Thus, when a gluten-free product is produced the manufacturer has to disclose on the label as "Processed in a facility that also produces gluten-containing products". Furthermore, favorable regulations from food safety authorities are anticipated to create more opportunities for industry leaders to boost productivity. For instance, in August 2021, The company GoodSam Foods announced the release of a line of gluten-free baking mixes made with organic cocoa powder imported from Colombia, allulose, and almond flour. The products include Fudgy Brownie Baking Mix, Chocolate Cake Baking Mix, and Cacao Pancake Mix. Hence, the market will experience tremendous sales growth during the projected period as a result of the demand for gluten-free dessert mixes that will result from the adoption of this food standard.

Asia-Pacific Holds Largest Share in the Dessert Mix Market

The dessert mixes market in Asia-Pacific is experiencing rapid expansion due to various factors like convenience food preference, organic dessert mixes, and high demand for flavored cake mixes among desserts. Further, the availability of numerous flavored ice cream mixes, which consumers are ready to pay a premium price for, is another important development that is boosting sales of dessert mixes. Additionally, consumers are looking for goods that directly address their needs, wants, preferred tastes, and combo preferences. Customers can create their own ice cream experiences by ordering certain flavors of ready-to-prepare ice cream mixes from e-commerce stores, then adding things to them, rather than visiting to the grocery store, cafes, or ice cream parlors. However, various companies are focusing on introducing flavored ice cream mixes, which cater to the further needs of the consumers. For instance, in April 2021, An Indian food company called Chozen Foods has introduced five different flavours which includes Vanilla, chocolate, strawberry, butterscotch, and mango flavored cold water ice cream mixtures that can be made in just five minutes.

Competitive Landscape

The global dessert mixes market is highly competitive owing to the presence of numerous regional and international players offering a wide variety of products and vying to maintain their leading position in the market studied. The major players operating the dessert mixes in the global market are Dr. Oetker, General Mills Inc., Conagra Brands Inc., European Gourmet Bakery, and Chelsea Milling Co., among others. To establish a strong customer base and a reputable position in the market, the leading players engaged in implementing strategies that include product innovation, geographic expansions, and collaborations. Further, in order to strengthen their position in the market, these firms have focused on raising quality and diversifying their product line. For instance, in May 2022, Conagra Brands, Inc.'s Duncan Hines brand announced the release of their newest JOYfetti Cake Mixes after collaborating with the nonprofit organization "The Birthday Party Project."

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