Vinegar Market - Growth, Trends, and Forecasts (2022 - 2027)

Vinegar Market is projected to register a CAGR of 3.12% during the forecast period, 2022-2027.

Over the medium term, the global vinegar market is expected to be driven due to the growing awareness of its number of uses among consumers. The acid in vinegar is used in preservation because it slows down the natural rotting process of some foods. Most often, vinegar is utilized to prepare light, nutritious dishes. The flavors are balanced and given a distinctive tart flavor, which reduces the need for undesirable substances like butter, cream, excessive sugar, oil, etc. Additionally, it reduces the amount of fat in meals and aids in keeping cholesterol and blood sugar levels stable. Owing to their strong acidity, less expensive kinds of vinegar like distilled white wine vinegar are excellent for cleaning because they easily dissolve caked-on dirt, grease, and grime. Moreover, due to the increasing demand for vinegar from consumers, many countries are importing it. For instance, according to UN Comtrade, in 2021, exports of vinegar and substitutes for vinegar from the United Kingdom (UK) were valued at approximately 18 million British pounds. This constitutes an increase of approximately two million British pounds in comparison to the previous year.

This demand has also created many opportunities for the players in the market to offer more different products that has varied uses. Moreover, the rising health awareness among individuals is propelling key market players to introduce organic and gluten-free vinegar variants. For instance, in March 2022, Momofuku Readies launched rice vinegar made with a proprietary blend of organic jasmine and basmati rice. The company claimed that the mix of rice is fermented and aged for months to create an organic, unfiltered rice vinegar. The rice vinegar is perfect for adding a touch of acid to salad dressings and soups, to fresh seafood and marinades, and much more. This, in confluence with aggressive promotional activities, is creating brand awareness and positively influencing product sales.

Key Market Trends

Increased Benefits and Launches Of Vinegar Is Boosting Its Sales

Vinegar is widely used in various food preparations in households. It is used for baking and also acts as an effective preservative to preserve food majorly pickles for a longer period of time. Acetic acid is used as a sour agent added in vinegar, pickled vegetables, and sauce, and as a raw material for spice. It is an element used in sauces such as mustard sauce, ketchup, and mayonnaise. Vinegar is seldom used as a seasoning while making chutneys. Apple cider vinegar is a common ingredient in food dressings, flavorings, and preservatives. It is also becoming popular as a home remedy for a number of health issues. Moreover, apple cider vinegar boosts immunity power & metabolism, helps in weight loss, and others. Many manufacturers from nutraceuticals are launching apple cider vinegar as a wellness drink and supplement in the market which is boosting the growth of the overall market. For instance, in January 2022, Bragg Live Food Products Inc. launched a new supplement called Bragg True Energy Apple Cider Vinegar. The company claimed that this provides users with their daily dose of energy minus the downsides of caffeine. Similarly, in November 2021, MyFitness, a startup based in Dadra and Nagar Haveli, India, launched Suprfit brand that offers effervescent tablets and apple cider vinegar.

Moreover, the availability of a number of vinegar flavors such as apple, raspberry, lemon, herbs, and others are encouraging consumers to take the product into account, in order to create exotic flavors and tastes in food items. Along with, taste enhancement several health benefits offered by vinegar are a crucial reason for its wide adoption. Furthermore, the multifunctional properties of vinegar are creating a lot more opportunities for the players to launch more functional products.

Europe holds the largest share

Vinegar is an important part of European culinary tradition. Specifically, Italian ancestors exploited all its virtues as food, drink, aroma, antiseptic, and sanitizer and they also invented balsamic vinegar. Italy is the most significant market for vinegar use and also export in Europe. The country is also its leading exporter. Italy exports almost twice its quantities as compared to other major exporters like Germany, Spain, and France. The export values of Italian types are also substantially higher than those of Spanish or German types. According to OECD, in 2020, Italy exported Vinegar worth USD 331 million, making it the 1st largest exporter of Vinegar in the world. In the same year, vinegar was the 276th most exported product in Italy. Additionally, owing to its heavy consumption of vinegar either directly or by adding to salads and vegetables, balsamic vinegar, which was invented in Modena, Italy, is the most common product type accounting for high consumption in this region. Balsamic vinegar is a slightly sweet, dark, richly flavored vinegar used to enhance salad dressings, marinades, and sauces. It has a wide range of applications as it can also be used in gravies and cooked meats to add flavor and aroma, season salad greens, strawberries, peaches and melons, desserts, risotto, roasted vegetables, drinks, and braised meats. This wide range of uses in baking, cooking, and other household chores is driving the sales of vinegar in this region and is expected to boost the sales of the market during the forecast period.

Competitive Landscape

The market is highly fragmented with the key market players increasingly relying on product innovation as the most adopted strategy. Extensive R&D investments have been witnessed over previous years, which has led to the introduction of numerous products in the market. The major players are focusing on introducing new and attractive variants for target pallets and innovating with their product portfolios in the market to cater to the interests of the consumers. For instance, in March 2022, the California-based, direct-to-consumer brand Zeal launched a limited-edition, slow-fermented vinegar that the company claims is made from wild spring ramps sustainably foraged on a 225-acre nature preserve in Virginia. New product development with artisanal ingredients is one of the most preferred strategies in the market. The Kraft Heinz Company, Acetum, DE NIGRIS, Castelo Alimentos S/A, and Bragg Live Food Products Inc. are some of the major players in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support