Herbal Haircare Products Market - Growth, Trends, and Forecasts (2022 - 2027)

Herbal Haircare Products Market is projected to register a CAGR of 4.92% during the forecast period (2022-2027).

Herbal hair care products that are formulated using natural ingredients has gained massive acceptance among all group of customers across the globe. This is majorly due to the increasing awareness about the harmful effect of chemically formulated shampoos, serums, and other hair care products. Also, customers are well informed about the benefit of herbal products through advertisements across social media and print media, and thereby, it drives the demand for herbal haircare products in the market.

The emerging role of social media, coupled with the rising dependency on e-commerce for deeper market penetration, is further expected to boost the sales of herbal haircare products worldwide. Key brands operating in the market have been using influencer marketing on social media for improved brand communication. Moreover, these brands are expanding their online distribution capabilities which are anticipated to drive the sales of herbal haircare products over the forecast period. For instance, Mantra Herbal, JustHerbs, SWLTR, and HerbalEssences are some of the popular brands specializing in online retailing through their websites.

Key Market Trends

Increased Herbal Haircare Product Innovations and Launches

The herbal hair care products market has increased exponentially in recent years and is gaining immense popularity among all consumer groups across the globe. The primary reason for this popularity is directly related to aggressive marketing campaigns, which are mainly directed toward young consumers. The companies are actively investing in product development with herbal/botanical extracts which are already present in different regions worldwide. This further drives the demand for herbal haircare products with better aesthetic and functional appeal. Moreover, premium haircare brands also driving the growth of the herbal haircare products market as companies are introducing more specialized products infused with natural and herbal ingredients.

Furthermore, companies are not only relaunching their products but also launching newly developed products in fancy packaging formats, in an attempt to attract customers. For instance, CavinKarePvt. Ltd. launched its Nylebrand with a new packaging format and a new product that contains curd as a natural anti-dandruff shampoo in 2022.

Asia-Pacific is the Leading Market

Rising number of research papers confirming the benefits of herbal shampoo over chemical shampoos. Thus, natural and eco-friendly herbal haircare products are increasingly becoming popular amongst health and environmentally-conscious consumers. Increasingly, people are realizing that maintaining healthy hair can be difficult because they are constantly exposed to harmful chemicals present in synthetic shampoos and conditioners. In order to capture sales of different consumer groups and their distinct demand, market players have been observed to be supplementing their range of natural and organic hair products, including products designed for color-treated hair and chemically processed hair. Thereby, the use of tailored ingredients has led to the introduction of ultra-niche product lines. This in turn boosts the herbal haircare demand across the globe. Owing to the new opportunities and increased awareness of the customers across the region different companies are launching their herbal haircare products range in the Asia-Pacific herbal haircare products market. For instance, in 2021, WOW Skin Science extended its presence in India's offline stores.

Competitive Landscape

The global herbal haircare market is moderately consolidated with the top players occupying the major market shares. The top players in the herbal haircare market include Dabur Limited., Cavinkare Pvt. Ltd., The Procter & Gamble Company, The Himalaya Wellness Company, and Fit & Glow Healthcare Pvt. Ltd. Key companies are focused on product innovation and advertising campaigns to strengthen the market position. Other than product innovation, few companies have been observed to use strategies, like forming new agreements and partnerships with different players, to increase their footprint in various countries via efficient distribution channels, along with releasing new products according to the consumers' changing preferences

Additional Benefits:

• The market estimate (ME) sheet in Excel format
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