North America Sweet Biscuits Market - Growth, Trends, and Forecasts (2022 - 2027)

North America Sweet Biscuit Market is projected to register a CAGR of 3.1% during the forecast period, 2022-2027.

The snacking habits in North America have increased at a faster rate after pandemic situations. With the increased snacking habits and demand for sweet biscuits is forecasted to increase during the study period. Over the long term, the increase in the working-class population, rising disposable income, and changing lifestyles, hectic lifestyles, lack of time have increased the frequency of snacking driving the growth of the Sweet Biscuit Market in the North America region.

The attributes of sweet biscuits such as convenient food at a relatively low price point, its availability at various shopping points, ease of consumption as a basic food item, a high nutritional value, and a long shelf life, are boosting the sales of sweet biscuits in the region. Furthermore, the increase in efficiency of the supply chain, distribution channels, marketing and promotional activities by manufacturers is adding to the growth of the market in the region.

Moreover, the availability of a wide range of flavors, such as buttercream, chocolate, and peanut butter and biscuits with health claims among others is expected to contribute to the growth of sweet biscuits in North America. For instance, in April 2020, Biscoff launched Vegan Sandwich Cookies in United States. The brand launched the products in three flavours including Vanilla, Milk Chocolate, and Biscoff Cream.

Key Market Trends

Increased Innovations in Sweet Biscusts

Innovations are reshaping the sweet biscuits industry with growth in health and wellness concerns. Consumer interest in sweet biscuits has evolved as vendors' product offerings have expanded to include new flavors, safe and clean-label ingredients, and attractive packaging. Products with artificial flavors or appearances are gaining less appeal among consumers. The consumers in the region are inclined toward organic sweet biscuits owing to the concern of the presence of pesticide residues in the biscuits. Moreover, organic biscuits are devoid of chemical preservatives. Hence, manufacturers in the region are developing products with clean labels. For instance, in July 2022, The Greater Goods Snacking Co., a snack brand, launched three product lines crackers, cookies, and biscotti in the United States. The company claims that Greater Goods products are also organic, paleo-friendly, gluten-free, plant-based, and free from several top allergens.

United States holds the Prominent Share

As sweet biscuits are a quick and convenient source of nourishment and energy, the demand for sweet biscuit products is consistently high in developed countries like the United States. The increase in the demand for variants in sweet biscuits such as low-calorie sweet biscuits, and gluten-free sweet biscuits boosted the sales of sweet biscuits in the country. For instance, in January 2022, Birch Benders brand, a subsidiary of Sovos Brands, launched a line of gluten-free and keto-friendly cookies. The cookies are available in chocolate chip, double chocolate chip, snickerdoodle, and vanilla shortbread flavors.

Moreover, the United States has a higher demand for imported biscuits. The United States imports the majority of sweet biscuits from the United Kingdom. According to International Trade Centre, the United States imported sweet biscuits worth GBP 26,746 million in 2020 from the United Kingdom which is further driving the sweet biscuits market in United States.

Competitive Landscape

North America Sweet Biscuits Market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of sweet biscuits, and trying to maintain their leadership position in the market studied. The major companies operating in the region include Ferrero Group, Mondelez International, Grupo Bimbo, and Mckee Foods Corporation among others. The key strategies in the market include product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, In 2022, Mondelez International Inc. acquired Chipita SA, moving deeper into the global baking business, including sweet biscuits.

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• The market estimate (ME) sheet in Excel format
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