Europe Automotive Infotainment Market - Growth, Trends, and Forecasts (2022 - 2027)

The Europe Automotive Infotainment market was valued at USD 5,347.35 Million in 2021 and is projected to grow to USD 7,668.59 Million, registering a CAGR of 6.07% in terms of revenue during the forecast period.

At the beginning of 2020, the automotive goods and supply chain market were drastically impacted by COVID-19. Also, travel restrictions and lockdowns saw the demand sales passenger vehicle slow down, which directly affected infotainment system demand. However, post lockdown, factory operations, and workforce for infotainment manufacturing companies have regained momentum.

Over the medium term, Improved mobility services (including ride-sharing or taxi services), rising demand for luxury cars, especially in emerging markets, like India, and surged focus on comfort, convenience, and safety has been the key asset for the rising demand for automotive infotainment system across the region.

Automakers are strongly competing to deploy advanced infotainment systems for their upcoming vehicle models during the forecast period. For instance, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd, and Groupe Renault have adopted Google Inc.'s Android OS (operating system) for their next-generation infotainment systems. In addition, demand for IVI (In-Vehicle Infotainment) is expected to witness a steep rise with changing consumer behavior and demand for seamless connectivity of phones with the systems.

There is a rise in smartphone functions to be built into in-vehicle infotainment systems. In Europe, over 90% of adults have access to the internet through their mobile phones, which is also one of the highest among other regions. As mobile phone use has risen, the usage of smartphones for the same purposes in their cars has also increased.

Key Market Trends

In-Dash Infotainment is Dominating the Market

In-dash infotainment systems have been consistently upgrading with more user-friendly and responsive features, which provide sharp graphics, easy to see, reach, and control while driving. Most new cars, trucks, and SUVs offer updated infotainment technology far superior to past systems.

Many pickup trucks, minivans, and mainstream SUVs also come standard with feature-rich in-dash infotainment systems and smartphone app integration. For instance,

• In 2022, Toyota launched its new segment Tundra TRD truck powered by the 3.5-liter V6 twin-turbo hybrid engine. The pickup truck's interior looks seem much more promising from a consumer point of view. Equipped with the in-dash infotainment system, which changes brightness randomly without a change in natural lighting.
• In May 2020, MG Motor launched the facelift version of its ZS SUV in the United Kingdom. The SUV comes with a larger 10.1-inch touchscreen infotainment system, which is compatible with Android Auto and Apple CarPlay.

In addition, the growing trend of autonomous vehicles has made automakers focus on driver assistance systems, as well as on infotainment systems, including the rear seat infotainment system. Audi A8 is the world's first level-3 autonomous driving vehicle to go into production, which features a new rear seat infotainment system developed by NVIDIA.

• In 2022, Jeep also proposed that Jeep Grand Cherokee 2022 model, may have two rear seat infotainment screens with a screen in the dashboard as well for the front-seat passenger to interact with the navigation system of the driver.

In Europe, vehicle models from GM, Ford, and Mazda were equipped with VOXX Automotive Evolution Series (EVO) rear seat infotainment system. The system uses the advanced multimedia framework from Cinemo Technologies, which creates a systematic process for indexing, aggregating, searching, streaming, and playing multimedia content.

Germany and Rest of Europe hold significant market share

Germany is a leader in producing passenger cars among all member countries in the European Union. The automotive sector in the country accounts for over 29% of the overall EU automobile market share. Currently, three major companies - Volkswagen, Daimler AG, Audi, and BMW, dominate the German automotive industry. Statistics in the country's automotive sector show that Germany produces over 3.3 million vehicles annually, including passenger and commercial vehicles.

The growing integration of advanced driver assistance systems in vehicles across the country is likely to witness major growth during the forecast period. For instance,

In March 2020, Elmos announced a new CMOS-based 3D ToF (Time of Flight) imager "E527.31", which was developed for applications in the vehicle interior and exterior. The interior application will be used for the gesture-controlled infotainment system or the monitoring of the number of people in the car.

The demand for rear-seat infotainment systems increased over the past three years. Earlier, rear-seat infotainment systems were used only in luxury cars. However, to sustain themselves in the highly competitive taxi industry, taxi firms started incorporating innovative products and services to offer the best service to their customers. Currently, an infotainment system is one of the trending services deployed by taxi firms. Although the convenience and high quality of public transportation in most German cities barricade the daily German commuters to prefer a cab to public transport.

Followed by Germany, the Rest of Europe hold a significant market share in terms of revenue during the forecast period. In Russia, internal combustion engines are expected to remain dominant, as the consumer preference for large cars and the lack of government subsidies are hindering the growth of electric and hybrid vehicles. As vehicle sales are growing in the country, the infotainment systems market is also expected to increase over the forecast period.

Major players in the Russian market are launching new models with big infotainment screens and the latest features. For instance,

In May 2021, the production of Aurus Senat luxury sedan has begin this project has been promoted by the Russia president Vladimir Putin. This would have a significant impact on Russia automobile sector. In August 2021, Russia first electric car Zetta production has been initiated although company has shared their vision to develop a fuel cell vehicle by the end of 2024.

Owing to technological advancements, the Europe infotainment system market is expected to witness growth in the coming years.

Competitive Landscape

The European Automotive Infotainment Market is dominated by existing players such as Denso, Bosch, Harman International, Continental AG, Aisin Corporation, and Pioneer. As the demand for infotainment is growing in the region, the infotainment manufacturers are trying to have an edge over their competitors by making joint ventures, partnerships, and launching new products with advanced technology. For instance,

• In February 2022, Robert Bosch GmbH acquired Atlatec GmbH for an expansion of high-resolution digital maps like 3D maps. The maps play an essential part in making automated driving functions safe and convenient to use.
• In September 2021, LG Electronics and Renault Group jointly-developed an infotainment system at the IAA Mobility 2021 in Munich, Germany.
• In April 2021, Marelli and WHST signed a master cooperation agreement for radar solutions aimed at ADAS and Autonomous Driving applications.

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