Luxury Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

The Luxury Packaging Market size is estimated at USD 18.52 billion in 2025, and is expected to reach USD 22.75 billion by 2030, at a CAGR of 4.2% during the forecast period (2025-2030).

Key Highlights

• The market for luxury packaging is anticipated to grow during the forecast period due to the growing usage of distinctive and appealing packaging by businesses selling luxury goods. The market for luxury packaging is likely to grow rapidly due to the growing trend of eco-friendly and sustainable luxury goods and products.
• Luxury is becoming increasingly aligned with sustainability and re-use, driven by younger shoppers getting on board. The shift among a wider consumer base toward luxury, particularly in fashion, is accelerating by certain demographic groups adopting a more sustainable approach to consumerism, particularly in fashion.
• The luxury packaging market is witnessing significant growth, driven by its use in high-end product packaging and decoration. Leading suppliers are utilizing a variety of premium materials and advanced designs to enhance the shopping experience. This increased demand for luxury packaging is fueled by changing consumer preferences, a greater willingness to spend, and a growing focus from businesses on optimizing production methods and product development.
• The use of biodegradable and sustainable packaging is a significant market driver. As customers become more environmentally conscious and demand more sustainable lifestyle options, several businesses steadily emphasize sustainable development above everything else. Giorgio Armani's eco-friendly cosmetics box aims to raise consumer awareness of environmental sustainability.
• The international market is experiencing a growing demand for luxury packaging. However, certain challenges impede its growth. These include the substantial initial capital investment required to establish packaging manufacturing facilities and the widespread use of heavy and bulky packaging, which restricts the global expansion of the luxury packaging market.
• The luxury packaging market, like its broader packaging counterpart, faced significant setbacks due to the COVID-19 pandemic. The global industrial and commercial landscape was disrupted by this pandemic, leading to a notable slowdown in the luxury packaging market. Industries such as fashion, consumer goods, and personal care predominantly drive the demand for luxury packaging. With manufacturing disruptions, raw material scarcities, and supply chain interruptions, the output of many end-use sectors plummeted during the pandemic, subsequently dampening the appetite for luxury packaging.

Luxury Packaging Market Trends

Cosmetics and Fragrances are Expected to Drive Demand

• Increasing disposable incomes, particularly in emerging markets, are driving higher expenditures on premium products. This trend is further amplified by a growing emphasis on brand image and the necessity for product differentiation, making luxury packaging a crucial element in crafting the desired brand perception. Additionally, the influence of social media and consumers' desire to exhibit their lifestyles through their purchases are significantly contributing to the demand for visually appealing and high-end packaging.
• In China, online shopping has overtaken brick-and-mortar shops as the preferred method of purchasing cosmetics among consumers. In 2023, over 45% of China's cosmetic retail sales were made online. According to the National Bureau of Statistics of China, in 2023, the retail sales of cosmetics in China totaled about CNY 414.17 billion (USD 57.48 billion), registering an increase of 5.23% compared to sales in 2022. This growth in the sales of cosmetics is propelling demand for luxury packaging.
• The lifestyle and cosmetics sectors are experiencing a consistent increase in sales. As the demand for cosmetic products continues to grow in China's second and third-tier cities, the cosmetics retail market is expected to sustain its upward momentum. Additionally, the evolving perception among men regarding skincare is driving significant growth in the men's cosmetics market in China, which is further anticipated to support market growth.
• The demand for sustainable packaging for cosmetics and perfumes is growing with increased sales globally. In response, vendors are witnessing strategic collaborations. For instance, in January 2023, Dow and LVMH Beauty, a division of luxury conglomerate LVMH, partnered to expedite the implementation of sustainable packaging across LVMH's perfume and cosmetic products. This collaboration would facilitate the integration of both bio-based and circular plastics into various LVMH beauty applications, ensuring that packaging quality and functionality are maintained.

Asia-Pacific Expected to Witness Increasing Growth Rate

• Asia-Pacific is expected to register high growth during the forecast period, owing to the increase in disposable income and consumer spending on luxury products. Large populations and massive urbanization have led to a rise in the adoption of urban lifestyles due to changing consumer patterns and the rising demand for luxurious products.
• Furthermore, in the region, the market is experiencing growth driven by sustainable packaging initiatives. Manufacturers of premium products are increasingly adopting biodegradable materials for their packaging solutions. Prominent international brands are emphasizing eco-friendly luxury packaging to align with their sustainability goals and enhance their corporate social responsibility.
• The primary factors driving the market's growth include growth in product launches in the fashion and cosmetic sectors. The major international brands are eyeing emerging economies, such as China and India, to set up their stores in these countries, as they pose various growth prospects. For instance, in October 2023, Dow Personal Care expanded its sustainable portfolio with three new product launches at in-cosmetics Asia 2023. The launch of new products, including the Beauty Rebalanced 2.0 Concepts Collection and the Sustainable Hair Care Collection, underscores the company's dedication to providing a comprehensive portfolio of sustainable and high-performance solutions in the personal care sector.
• The expansion initiatives of cosmetics manufacturers in the region are projected to create demand for different luxury packaging solutions made of plastic and paper. In March 2024, packaged consumer goods company Hindustan Unilever Ltd (HUL) intended to significantly expand its premium beauty business. The company planned to enhance its premiumization strategy by accelerating growth across its existing personal care brands, such as Tresemme and Lakme. This initiative came three years after the introduction of a range of digital-first brands, underscoring HUL's commitment to capturing a larger share of the premium beauty market.

Luxury Packaging Industry Overview

The luxury packaging market is fragmented, and the new players are expanding their businesses into emerging regions. The high rate of competitive rivalry among international and regional players intensifies the competition. Key players include Amcor PLC, HH Deluxe Packaging, and DS Smith PLC.

• In December 2023, Innovative Beauty Group's FASTEN Packaging company introduced Goodloop, its refillable and recyclable jar for cream products intended to combine luxury branding with sustainable progress. It is made of recycled PP and PET so that it can be fully recyclable. The pack constitutes a transparent outer jar and a curved inner portion, designed to provide a 'sleek' appearance.
• In October 2023, Wrapology, a London-based luxury packaging company that works with various high-profile, international, and emerging brands with a focus on design, was acquired by German carton and boxes specialist Carton Group. Through this acquisition, Carton Group planned to provide packaging solutions that not only surpass the functional requirements and expectations of its customers but also spark a strong emotional and promotional response from end consumers.
• In August 2023, in India, Ferrero Rocher Moments revamped its packaging strategy. The brand introduced pouches available in factory-packed hangsells and shelf-ready dispensers that are accessible across modern and traditional retail outlets, as well as on e-commerce platforms. This launch addressed consumer demands for self-consumption, sharing, and gifting. The new packaging preserved the premium essence and design elements of the classic Ferrero Rocher, utilizing gold-colored packaging and contemporary design patterns.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support