Phytonutrients - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

The phytonutrients market size is estimated at USD 6.39 billion in 2025 and is expected to reach USD 8.84 billion by 2030, reflecting a 6.73% CAGR.

Growth stems from three converging forces: consumers now equate "natural" with "healthy," regulators continue to remove synthetic additives from approved lists, and extraction technologies such as supercritical CO2 and solvent-free fermentation are lowering production costs. February 2025 FDA rules that redefine "healthy" prepared foods around nutrient density rather than single nutrients open new label-claim pathways for products fortified with phytonutrients. Meanwhile, fresh approvals of butterfly pea flower and Galdieria extract blue colorants signal official support for plant-derived ingredients. Intensifying chronic-disease burdens accelerate scientific and commercial interest in polyphenols, carotenoids, and phytosterols for preventive health, while animal-feed manufacturers adopt complex phytonutrient blends to improve gut barrier function and growth performance in livestock

Global Phytonutrients Market Trends and Insights

Surging Demand for Clean-Label Food and Beverage Fortification

The FDA's delisting of Red Dye No. 3 for food applications in 2024 prompted manufacturers to reformulate their products with natural alternatives. Food and beverage companies are increasingly incorporating natural color ingredients such as spirulina, beetroot red, and carotenoids to meet their branding, regulatory, and sensory requirements. Manufacturers have successfully offset the increased raw material costs through retail price premiums of 12-15% in 2025. The implementation of advanced extraction methods, particularly natural deep eutectic solvents, has achieved yield improvements exceeding 10% compared to traditional ethanol processes while supporting sustainability goals. The industry's transition toward clean-label ingredients has evolved significantly from a specialized market segment to become a primary consumer consideration, which continues to support sustained growth in the phytonutrients market. This shift reflects broader consumer preferences for natural ingredients and transparency in food products.

Heightened Consumer Awareness About Preventive Healthcare and Wellness

Growing awareness of preventive healthcare has increased consumer demand for phytonutrient-enriched products across all demographics. This shift reflects a broader transformation in health consciousness, where consumers actively seek natural compounds for their wellness routines. Research demonstrating phytonutrients' effects on inflammation and immune function has provided scientific validation that appeals to consumers seeking evidence-based health solutions. Multiple clinical studies have shown these compounds can help regulate various biological processes and support overall health maintenance. Advanced delivery systems like phytosomes improve the absorption of phytonutrients, meeting consumer requirements for effective products and supporting higher price points. These technological improvements have enabled manufacturers to develop more efficient formulations that maximize the therapeutic potential of plant-based compounds while ensuring better bioavailability.

High Production Costs Associated with Phytonutrient Extraction and Processing

High production costs limit market growth by restricting access to price-sensitive consumers and reducing manufacturer profits. Traditional extraction methods require substantial energy and specialized equipment, particularly supercritical CO2 systems that demand significant capital investment from manufacturers. New extraction technologies, such as subcritical water processing and natural deep eutectic solvents, may reduce costs while maintaining product quality and environmental standards. Many phytonutrient categories struggle to achieve economies of scale due to scattered demand across applications and regions. While biotechnology methods like microbial fermentation and plant cell culture could lower long-term production costs and overcome agricultural limitations, they require substantial initial investment. Using agricultural by-products as phytonutrient sources helps reduce costs and improve sustainability.

Other drivers and restraints analyzed in the detailed report include:

1. Rising Prevalence of Chronic Diseases and Health Conditions
2. Accelerating Demand for Immunity-Boosting Products
3. Limited Availability of Raw Materials Due to Seasonal Dependencies and Agricultural Constraints

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Carotenoids secured 38.45% of the phytonutrients market share in 2024, anchored in long-standing uses as colorants and antioxidants in foods and supplements. Their oxide-scavenging capacity and Provitamin A functions keep demand stable. Conversely, polyphenols deliver the highest 9.55% CAGR on mounting evidence of cardioprotective and neuroprotective benefits. Fermentation-based synthesis now sidesteps seasonal crop limits, improving batch-to-batch consistency and reducing solvent residues-all persuasive advantages for clean-label brand owners.

Strong clinical validation and cost-efficient production ensure carotenoids remain the revenue anchor of the phytonutrients market. However, innovations in galloyl-rich tannins, resveratrol analogs, and flavonol glycosides propel polyphenols toward double-digit gains, which could erode carotenoids' dominance by the late decade. As precision-nutrition platforms link gene variants to oxidative-stress markers, polyphenol blends tailored to personal health profiles gain traction. These trends foreshadow a gradually rebalancing product mix within the wider phytonutrients market.

Fruits and vegetables accounted for 53.75% of the phytonutrients market in 2024, supported by extensive agricultural production and consumer trust. Food processing byproducts such as tomato pomace, onion skins, and grape marc are increasingly used as raw materials, converting waste into valuable products while reducing environmental impact. The United States Department of Agriculture (USDA) reported vegetable production of 758 million cwt in 2023, ensuring a sufficient raw material supply.

Herbs and trees chart the fastest 8.45% CAGR, propelled by interest in adaptogenic compounds from ashwagandha, ginseng, and green tea catechins. Standardized extraction protocols ensure consistent potency, alleviating historical quality-control concerns. Cereals, pulses, and oilseeds offer cost-efficient scale yet must compete with food-use demand. Marine algae and synthetic-biology platforms represent longer-term alternatives that promise purity and environmental control but require further cost optimization before they reshape the phytonutrients market.

The Phytonutrients Market Report is Segmented by Type (Carotenoids, Polyphenols, and More), Source (Fruits and Vegetables, Cereals, Pulses, and Oilseeds, and More), Form (Powder, Liquid, Others), Application (Food and Beverages, Dietary Supplements, Animal Nutrition, and More), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America held 41.65% of the phytonutrients market in 2024, leveraging robust regulatory clarity, investment in research and development, and consumer readiness to pay premium prices. Recent FDA approvals of butterfly pea flower and Galdieria-derived blue pigment boost the supply of natural colorants, further reinforcing market confidence. The region's produce output, including 758 million cwt of vegetables in 2023, guarantees steady raw-material flows. E-commerce and personalized-nutrition subscription models accelerate direct-to-consumer adoption of superfood blends and targeted gummies.

Asia-Pacific is the fastest-growing region at an 8.65% CAGR, fueled by expanding middle-class populations, progressive regulations, and traditional-medicine heritage. China's approval of new health-food ingredients such as microalgae oil and proanthocyanidins enriches the permissible ingredient list and widens product innovation latitude cfda.com. Indian Ayurveda and Japanese Foods with Function Claims further mainstream phytonutrient usage, while local contract-manufacturing ecosystems reduce production costs, enhancing export competitiveness.

Europe posts steady growth underpinned by stringent quality and sustainability standards. Adoption of green extraction technologies and life-cycle-assessment reporting supports premium brand positioning, though fragmented regulatory alignment across EU members adds time and cost. South America and the Middle East and Africa remain nascent but promising; agricultural abundance in Brazil and emerging nutraceutical demand in the Gulf Cooperation Council create fertile terrain for the future expansion of the phytonutrients market.

1. Cargill Inc.
2. BASF SE
3. Archer Daniels Midland Company
4. DSM-Firmenich
5. Kerry Group
6. Givaudan SA
7. Kemin Industries
8. Lycored Ltd.
9. Sabinsa Corp.
10. Indena SpA
11. International Flavors and Fragrances Inc.
12. Ingredion Inc.
13. Tate and Lyle PLC
14. Arla Foods amba
15. Roquette Freres
16. Kalsec Inc.
17. Prinova Group
18. Foodchem International
19. Zhejiang Medicine Co.
20. Guangzhou Leader Bio-Tech

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support