PUBLISHER: Mordor Intelligence | PRODUCT CODE: 2121879
PUBLISHER: Mordor Intelligence | PRODUCT CODE: 2121879
According to Mordor Intelligence, the baby food packaging market size was valued at USD 8.20 billion in 2025 and is estimated to grow from USD 8.86 billion in 2026 to reach USD 12.56 billion by 2031, at a CAGR of 7.22% during the forecast period (2026-2031).

This report is Segmented by Material (Plastic, Paperboard, Metal, Glass, and Bioplastics), Package Type (Bottles, Cartons, Jars, Pouches, and Bag-In-Box), Product (Liquid Milk Formula, Dried Baby Food, Powder Milk Formula, Prepared Baby Food, and Baby Snacks), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).
Lightweight, resealable pouches have become the default format for on-the-go feeding in urban markets because caregivers value portability and portion control. SIG Combibloc's Prime 55 in-line aseptic system, launched in 2024, combines spout attachment and sterile filling in one pass, trimming line complexity and third-party sterilization steps. IMA Group's FillShape equipment, adopted by several European converters in 2025, enables upright-shaped pouches that command front-of-shelf visibility. Retail chains in Japan and South Korea reported double-digit growth in pouch sales in 2025 as single-parent families and grandparents sought formats that minimize preparation time. Online retailers also favor pouches because lower weight reduces freight costs and breakage claims versus glass jars.
China's National Bureau of Statistics recorded that 68% of urban households with infants had two working parents in 2025, up from 54% in 2020. The time squeeze is steering shoppers toward ambient-stable pouches and cartons that need no refrigeration, especially in tier-2 and tier-3 cities where cold-chain gaps persist. Tetra Pak debuted a 200-milliliter aseptic carton with a twist cap in India in 2025 to meet this need. Similar behavior is emerging in Brazil and Mexico, where urbanization rates topped 85% in 2025, and supermarket penetration of baby food pouches doubled since 2023. Although pouch units carry a 15-20% price premium over jars in Southeast Asia, velocity remains higher because shoppers equate the format with convenience
France imposed a EUR 0.50 per kilogram tax on virgin plastic in 2024, lifting pouch resin costs by 8-12%. The United Kingdom's EPR scheme, launched in 2025, levies surcharges of up to GBP 1,000 per tonne on non-recyclable laminates. German and Dutch retailers have begun delisting baby-food brands that lack mono-material solutions, and a 2025 European Environmental Bureau survey found that 72% of parents are willing to pay a 10% premium for fiber- or glass-based packaging. These dynamics accelerate the shift to paperboard cartons, recyclable pouches, and glass jars despite cost and weight downsides.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Plastic captured 43.87% of 2025 revenue, yet paperboard is forecast to expand at 8.21%, the highest among materials, as EPR schemes reward substrates that can demonstrate high fiber recovery rates. Tetra Pak cartons already achieve 90% recyclability in European mills, qualifying for reduced EPR fees, while SIG Combibloc's plant-based polymer barrier further lowers fossil content. The baby food packaging market for paperboard is projected to reflect this momentum, especially in regions with mature municipal sorting infrastructure.
Converters continue to trial water-based coatings and plasma-deposited barriers that give paperboard sufficient moisture resistance for acidic purees. Metal cans remain a niche for premium retort products but face price erosion from BPA-free coatings. Glass maintains a purity halo but suffers weight and breakage penalties in e-commerce. Bioplastics, though attractive for their compostability claims, cost 40-60% more than polyethylene and lack widespread collection systems, limiting their immediate impact on the baby food packaging market.
Asia-Pacific accounted for 42.52% of 2025 revenue and is projected to expand at 8.14%, the fastest regional pace. E-commerce majors in China have embraced QR-code traceability, reinforcing parent confidence in authenticity. India's tier-2 cities post double-digit growth as government cold-chain programs improve last-mile reliability. Mature markets such as Japan and South Korea sustain premium glass-jar sales, whereas Indonesia, Thailand, and Vietnam lean on pouches compatible with ambient logistics.
North America ranks second in size, underpinned by stringent regulatory oversight and widespread organic labeling. Growth moderates as a do-it-yourself baby-food movement gains traction: parents invest in countertop blenders and reusable silicone pouches, trimming demand for packaged purees. Canada mirrors U.S. safety rules but layers bilingual labeling requirements; Mexico chalks up brisk pouch adoption as supermarket chains widen infant-nutrition assortments in major cities.
Europe balances tough sustainability mandates with high organic penetration. Germany, France, and the United Kingdom prioritize mono-material pouches to curb EPR fees, while Italy and Spain still favor transparent glass jars. Eastern European countries transition toward portion-controlled pouches as incomes rise. South America, led by Brazil and Argentina, is witnessing pouch-driven expansion in urban hubs with patchy refrigeration, and the Middle East and Africa are following Western feeding habits as expatriate populations and middle classes grow.