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Market Research Report

Meal Replacement Products Market - Growth, Trends, and Forecasts (2020 - 2025)

Published by Mordor Intelligence LLP Product code 389913
Published Content info 110 Pages
Delivery time: 2-3 business days
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Meal Replacement Products Market - Growth, Trends, and Forecasts (2020 - 2025)
Published: January 1, 2020 Content info: 110 Pages

Market Overview

Meal replacement products market is growing at a CAGR of 7.1% during the forecast period (2019-2024).

  • The market is driven by factors such as busy lifestyles, rapid urbanization, increasing healthy food consumption habits and food convenience.
  • Consumers are becoming more health conscious and seeking food products which are convenient and has more nutritional content.
  • The rapid growth of the e-commerce sector will also aid the growth of the market by offering a wide array of protein shakes and protein bars for online purchase.

Scope of the Report

Meal replacement products are available as ready-to-drink Products, edible bars, powdered products, and others that are sold in convenience stores, hypermarkets/supermarket, specialty stores, online retailers, and others. The health benefits associated with the consumption of meal replacement products have a positive impact on the demand for meal replacement products.

Key Market Trends

Increasing Consumption of Meal Replacement Products among Sportspeople in Europe

Sportspeople in Europe are consuming sports energy bars as meal replacement products for more nutrition. People in countries like Spain are consuming powdered meal replacement products to achieve their fitness goals as they are low in calories and rich in protein, fibre, fatty acids, vitamins, minerals, and complex carbohydrates. Thus, with more individuals, especially sportspersons, opting for meal replacement products like meal replacement shakes to trim unwanted fat or feed the muscles the fuel necessary for optimum recovery, the market is set to grow rapidly.

North America Held the Largest Market Share

North America held the largest share of the global industry revenues in 2018. The United States is one of the leading markets for meal replacement products in the North American region. Local players have introduced meal replacement products such as protein shakes that are not only low in calories but also a filling and a healthy meal, thereby making it a popular choice among consumers in the region. Moreover, the players are introducing all-organic meal replacement shakes to suit the specific needs of consumers.

Competitive Landscape

Abbott, Blue Diamond Growers, Bob's Red Mill Natural Foods, and Herbalife, Inc., are some of the companies leading the meal replacement products market. Manufacturers are introducing plant-based meal replacement drinks suitable for individuals preferring Keto, Paleo, and Vegan diets. The manufacturers are also focusing on expanding and introducing new products according to the consumers changing preferences as they require great-tasting and high-quality products that fit their on-the-go lifestyle habits.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support
Table of Contents
Product Code: 46977

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Ready-to-Drink Products
    • 5.1.2 Edible Bars
    • 5.1.3 Powdered Products
    • 5.1.4 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Hypermarkets/Supermarkets
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Retailers
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • Germany
      • United Kingdom
      • Italy
      • Spain
      • France
      • Russia
      • Rest of Europe
    • 5.3.3 Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East & Africa
      • South Africa
      • United Arab Emirates
      • Rest of Middle East & Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Abbott Laboratories
    • 6.4.2 Blue Diamond Global Ingredients Division
    • 6.4.3 Bob's Red Mill Natural Foods
    • 6.4.4 Herbalife International of America, Inc.
    • 6.4.5 Glanbia Plc
    • 6.4.6 General Mills Inc.
    • 6.4.7 Healthy 'N Fit International Inc.
    • 6.4.8 Kellogg Co.
    • 6.4.9 Nutrisystem, Inc.
    • 6.4.10 Nestle SA


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