Outdoor Wi-Fi - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Outdoor Wi-Fi Market size is estimated at USD 7.12 billion in 2024, and is expected to reach USD 11.20 billion by 2029, growing at a CAGR of 9.49% during the forecast period (2024-2029).

Numerous venues, including metro stations, hotels, railroad stations, cafes, markets, airports, parks, institutions of higher learning, and other public spaces, now feature outdoor Wi-Fi hotspots. It encourages the internet's tremendous accessibility. The grounds for the market's expansion include rising social media usage, increasing internet penetration, and rising demand for smart devices in several nations.

Key Highlights

• Governments are prioritizing outdoor Wi-Fi penetration across the globe to speed the broadband services uptake. According to Ericsson, the global number of fixed broadband connections is estimated to reach 1.5 billion by the end of 2026. It also predicted that by the end of 2026, North America would have 340 million 5G subscriptions. As a result, such expansion will likely influence the future outdoor Wi-Fi market's growth.
• Moreover, the government initiatives towards deploying Wi-Fi hotspots will significantly drive the studied market. For instance, in May last year, a senior telecom department of India official stated that state-owned Bharat Sanchar Nigam would transition 30,000 of its Wi-Fi hotspots to the PM-WANI framework in June last year. Railways include an ambitious plan for all its future hotspots to be under the framework. To promote broadband internet proliferation throughout the nation, the government approved the establishment of outdoor Wi-Fi networks and access points by local Kirana and neighborhood shops in December 2020. The PM-WANI, or outdoor Wi-Fi Access Network Interface, includes the potential to start a vast Wi-Fi revolution in the nation.
• Further, last year, the International Telecommunication Union (ITU) estimated that 5.3 billion people, or 66% of the world's population, would use the internet. It marks a 24% growth from 2019, with an expected 1.1 billion people joining the internet throughout that time. Such a rise in internet penetration will create opportunities for local and international outdoor Wi-Fi vendors to introduce new products and increase the bandwidth to capture a significant market share.
• Throughout the pandemic, working from home became the new norm. Due to consumer pressure to work entirely from home, industries and the residential market have increased outdoor Wi-Fi use to meet this demand. Wi-Fi services rose to a greater extent, boosting social media use. For instance, The New York Times reports that group calls in Italy climbed tenfold while voice calls on Facebook's WhatsApp, Messenger, and Instagram platforms increased by 100% and 50%, respectively. Similarly, Google notes rising videoconferencing product usage and new YouTube usage trends but says peak traffic levels are still well within their capabilities. Many application providers, including Netflix, Akamai, and YouTube, have agreed to lower video streaming quality during peak hours in Europe due to increased demand. Some have also changed default global settings from high-definition to standard-definition.
• On the flip side, without VPNs, outdoor Wi-Fi is exposed to attacks like Man-in-the-Middle (MITM) attacks, evil Twin attacks, malware injection, Wi-Fi snooping and sniffing, etc. Using VPN on free public hotspots will reduce all of these mentioned attacks risks. The encryption process will effectively shield all the user's data from snooping. While the hacker can see that the user is connected to the internet with the help of outdoor Wi-Fi, they cannot read the transmitted data details.

Outdoor Wi-Fi Market Trends

Growing Investments in Smart City Projects Globally

• A smart city is an urban area using advanced technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), cloud storage, big data, and data analytics. They gather and analyze utilization data and use the insights gained from them to manage resources, services, and assets effectively. Growing government measures to address urbanization and overpopulation and the growing need for resource management for sustainable development are driving growth in the smart cities industry.
• The United States is one of the top regions for developing platforms for smart cities. With IoT Smart Communities technology, cities can use resources more effectively and enhance everything from air and water quality to transportation, energy, and communication infrastructure. According to Smart America, during the next 20 years, American city governments may spend up to USD 41 trillion upgrading their infrastructure to take advantage of the Internet of Things.
• In November last year, the Smart Cities Council, a smart cities organization, began operations in the United Kingdom. The Smart Cities Council and its associated global impact program, "Everyone," bring together government, business, academia, philanthropy, and charity to take action and impact the key challenges and possibilities that cities and communities face today. People, safety, beauty, sustainability, resilience, and equity will be included in the expansion of "smart" from place and infrastructure in the United Kingdom.
• Further, Toyota is constructing a 175-acre smart city at the foot of Japan's Mount Fuji, approximately 62 miles from Tokyo. The "future city" will serve as a trial ground for technology such as robotics, smart homes, and artificial intelligence. It will initially house 2,000 Toyota employees and their families, retired couples, retailers, and scientists to test and develop these technologies. Toyota's "Woven City" residents would live in smart homes with in-home robotics systems to help with daily life and sensor-based artificial intelligence to monitor health and other necessities.
• According to International Institute for Management Development, Singapore was the top smart city in 2021. Compared to the other cities on the list, it has many benefits, such as good cleanliness, medical services, and security CCTV cameras. Such developments are expected to drive the studied market.

Asia-Pacific to Witness the Significant Growth

• The Asia-Pacific outdoor Wi-Fi market is expected to grow faster because of the presence of the two largest economies of the world, i.e., China and India. The strong economic growth in the region, coupled with the information that the internet brings, interprets that the internet is poised for dynamic change in the Asia-Pacific region. Due to this, the outdoor Wi-Fi market includes a massive opportunity in this region.
• Companies are competitive in the technological Wi-Fi landscape in the region, leading to various products launch related to the latest technology. For instance, in March last year, ZTE, a Chinese technology company, showcased the world's first Wi-Fi 7 consumer-ready product named the ZTE MC888 Flagship. The ZTE MC888 Flagship is a Wi-Fi 7 5G CPE (Customer Premises Equipment) that takes cellular data from 4G LTE and 5G networks and converts it to Wi-Fi signals so users can connect. If all three bands were fully utilized, the ZTE MC888 Flagship would support the 2.4G Hz/5G Hz/6 Hz frequency bands and up to 19 Gbps speeds. Features like 320 MHz bandwidth, multi-link operation (MLO), and 4K QAM are included.
• In October last year, a campus-wide Wi-SUN network was established by the IIIT Hyderabad Smart City Living Lab in collaboration with Silicon Labs to facilitate research and solutions for the Internet of Things (IoT) and smart cities. To connect millions of IoT nodes, Wi-SUN enables utilities, cities, and businesses to construct long-range, low-power wireless mesh networks. To create a robust network across the campus and use these lights as router nodes to transfer sensor data, this project involves converting campus streetlights to Wi-SUN smart streetlights.
• South Korea plans to lead Wi-Fi 6E commercialization, the following Wi-Fi generation that extends the connectivity to the 6 GHz band, thus enabling more bandwidth and faster speeds at lower latency. For instance, in January last year, Wi-Fi 6E was tested in various ways on the southern resort island of Jeju at an event conducted by the Ministry of Science and ICT. An 8K VR real-time streaming service was tested in a virtual reality theme park during the demonstration. Also, participants at a high school gymnasium watched a game simultaneously through about 100 terminals using a relay camera and a Wi-Fi 6E router. Moreover, the Wi-Fi 6E roaming service was tested at an airport in the country.
• In August 2022, D-Link launched DSL X1852E Wi-Fi Router. This router offers speeds up to 1200 Mbps on its 5 GHz band and 574 Mbps on its 2.4 GHz band with the latest WPA3 128-bit encryption. This router also incorporates Wi-Fi 6's cutting-edge Orthogonal Frequency Division Multiple Access (OFDMA) technologies. It also provides two-way MU-MIMO technology, which helps distribute data flow to multiple devices simultaneously.

Outdoor Wi-Fi Industry Overview

The outdoor Wi-Fi market is fragmented, and the competitive rivalry among existing competitors is high. Also, moving forward, acquisitions and collaboration of large companies with startups are expected, focusing on innovation. Some key players in the market are Cisco Systems Inc. and Hewlett-Packard Enterprise Company, among others.

• May 2022: Cisco announced the release of its first outdoor Wi-Fi 6E-ready access point and improvements for remote industrial operations. The new Catalyst IW9167 Series adds greater versatility to our industrial wireless portfolio than ever. With a single hardware solution and two wireless alternatives, we give businesses more excellent options for deploying the best wireless technologies for their applications - and for future-proofing deployments by quickly switching between the two technologies as business needs change.
• May 2022: Qualcomm Technologies, Inc. announced the availability of its Wi-Fi 7-enabled Qualcomm Networking Pro Series Gen 3 platform family. The Qualcomm Networking Pro Series, Gen3, is a high-performance Wi-Fi 7 network infrastructure platform portfolio that is now sampling and accessible to global development partners. The products combine Wi-Fi 7 features with Qualcomm Technologies' intelligent multi-channel management technologies to improve speeds, lower latency, and network utilization for Wi-Fi 6/6E devices. It offers game-changing throughput and incredibly low latency for the next generation of Wi-Fi 7 client devices.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support