The mobile collaboration market is expected to register a CAGR of 13.8% over the forecast period 2019 - 2024. In this increasingly mobile and inclusive business world, mobile collaboration is becoming an indispensable aspect of every organization. By converging voice, video, and data communications, mobile collaboration provides various functionalities, which drives the market forward.
- With the emerging trend of bring your own device (BYOD), which is a perfect model to complement this shifting paradigm of a typical workplace, it is expected to drive the market forward. With the transition from desktop to mobile happening at a rapid pace, BYOD allows various employees in different organizations to use the devices they are familiar with, which improves collaboration, general productivity, and drive innovation.
- Moreover, the results of a well-deployed mobile collaboration solution, will not only improve business operations but will also raise employee satisfaction levels.
- Currently, employees across various organizations are expecting flexible working alternatives and organizations are also focusing on providing solutions that meet employee needs. This trend is expected to increase productivity, as employees will have accessibility to efficient solutions on their preferred devices at any point of time from any geographical location, which is a primary factor driving the growth of the market studied.
Scope of the Report
Mobile collaboration is a process of communication that utilizes the application of electronic devices and the software solutions enabling people in different geographic locations work together at various levels. Mobile collaboration is a combination of two words, 'mobile' and 'collaboration' which implies working together in a smart and better way through the use of mobile devices.
Key Market Trends
Retail Segment is Expected to Witness High Growth
- Mobile collaboration services enable retailers to access a better platform for collaboration and smarter way to interact seamlessly. Moreover, usage of virtual devices, such as mobiles and tablets, reduces cost and enables flexible expansions across the enterprises.
- With the changing customer-purchasing trends, it has resulted in a dynamic shift in the modern retail industry from a single point of interaction to omnichannel interactions such as web or social media. The increasing demand from consumers has created the need for an enhanced shopping experience across all channels.
- Mobile collaboration is a service/solution that provides all communication and networking resources, such as server-based applications, telephone, instant messaging, email, and video, into a single infrastructure. With multiple features offered in a single service, the adoption of mobile collaboration services in the retail industry is growing globally fueling the growth of the market studied.
- Moreover, with the increasing sales of retail (e-commerce), the market is expected to have a positive growth because mobile collaboration has the potential to improve the customer experience and also to provide significant cost saving and flexibility.
North America is Expected to Hold the Largest Market Share
- North American region holds the largest market share owing to the resource and budget constraints among small and medium retail enterprises, which are the primary factor driving the market for mobile collaboration services in this region.
- Major player, such as IBM, are investing and providing mobile collaboration services in this region which is driving the growth of the market. For instance, IBM, in collaboration with Cisco Systems, offers software systems for consumers to find key information and stay connected to the work environment.
- Other enterprises in this region are empowering their employees with mobile collaboration capabilities through personal cloud sharing, smart devices, and mobiles to innovate in the workplace and stay competitive. This indirectly helped in the high adoption of mobile collaboration services. The shift to hybrid cloud models in order to take advantage of the increased scalability and availability is further driving the market in this region.
The mobile collaboration market is moderately competitive owing to the presence of many small and large players in the market running their business in the domestic and international market. The market is moderately concentrated with the major players adopting key strategies such as product innovation, service innovation, and mergers and acquisition. Some of the major players in the market are Cisco Systems, Inc., Microsoft Corporation, IBM Corporation among others.
- June 2019 - Microsoft Corporation and Oracle Corporation announced a cloud interoperability partnership enabling customers to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud. Enterprises can now seamlessly connect Azure services, like Analytics and AI, to Oracle Cloud services, like Autonomous Database.
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