Market Research Report
Clean Label Ingredient Market - Growth, Trends, Covid-19 Impact, and Forecast (2022 - 2027)
|Clean Label Ingredient Market - Growth, Trends, Covid-19 Impact, and Forecast (2022 - 2027)|
Published: January 17, 2022
Mordor Intelligence Pvt Ltd
Content info: 120 Pages
Delivery time: 2-3 business days
The global clean label ingredients market is projected to grow at a CAGR of 6.75%, during the forecast period (2021-2026).
After the advent of the COVID-19 pandemic, people have become more cautious about food than they usually do, and are eating healthier than usual. COVID-19 also has shifted the consumer's perception of clean beyond labels or products. Consumers continue to maintain their focus on clean label for at-home as well as out-of-home purchases, therefore this factor is further increasing the application of clean label ingredients in the various food applications.
The market growth is attributed to the growing interest in identifying the ingredients present in the food and beverage products across the globe majorly among health-conscious consumers. Free-from products have been booming in the retail shelf spaces over the recent past across all formats.
The growing demand for transparent and natural ingredients targeted for kids has pushed the parents to prefer clean label ingredient-based foods for their children.
Europe is one of the prominent markets for clean-label ingredients, with a wide range of innovative food preservation technologies. This has been majorly contributed by the presence of key clean-label ingredient manufacturers, who are continually researching and introducing innovative products.
The higher cost of clean ingredients is a factor that is restricting the growth of the market. The beverage and dairy industry accounts for the maximum share at the application level.
There has been a significant increase in the demand for natural/organic food products among consumers in recent years. Consumers are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients owing to various research projects and bans introduced by governments. According to the survey conducted by the Food Marketing Institute, in 2019, about 86% of consumers agreed to have a higher sense of trust for food products or brands that provide access to complete and "easy to understand" ingredients listed on their labels. Food products bearing "free-from" claims are increasingly hitting the retail shelves and foodservice menus, globally. This is due to the increasing number of consumers becoming extremely conscious regarding the food and beverage products being consumed. Free-from artificial ingredient is one of the top free-from claims looked forward by the consumers, pushing the manufacturers of food and beverage products to eliminate the use of such artificial ingredients.
The Asia-Pacific clean label ingredients market is among the fastest growing market for clean label ingredients. The major reason for the fast moving market in Asia is the increasing living standards of the consumers. Consumers in the region are increasingly taking time to check the ingredient list of the product before purchasing. The increase in demand for convenience goods with clean labels is also a factor boosting the market. China is the largest market for clean label ingredients in the Asia-Pacific region. Key players are focusing on the Asia-Pacific region for promoting the benefits of clean label ingredients, due to high interest of consumers in healthy eating habits and increase in awareness on ingredients used in the food products. Moreover, several food service providers in the region, including several restaurants, are shifting toward the clean-label trend and away from artificial food additives, to meet the rising consumer demand, thus propelling the further application of clean label ingredients in the region.
The clean label ingredients market is a competitive market, which is dominated by the major players. The leading players, like Cargill Inc., Kerry Group plc, Ingredion, and Tate & Lyle, accounted for the major share of the global market. Cargill Inc. dominates the market with one of the highest market shares. The significant players are increasing their R&D investments and expanding their business, in order to maintain their position in the market studied. For instance, in August 2018, DuPont invested in its R&D team, referred to as a 'clean-label hub'. Moreover, it was based out of Braband that may focus only on developing clean-label ingredients. Similary, Cargill Inc., one of the market leaders, have set up R&D centres in Minneapolis and Shanghai to offer innovative food ingredients.