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Market Research Report

Asia-Pacific Frozen Bakery Market - Growth, Trends and Forecasts (2019 - 2024)

Published by Mordor Intelligence LLP Product code 649824
Published Content info 90 Pages
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Asia-Pacific Frozen Bakery Market - Growth, Trends and Forecasts (2019 - 2024)
Published: May 1, 2019 Content info: 90 Pages

Market Overview

Asia-Pacific frozen bakery market is projected to grow at a CAGR of 7.8 % during the forecast period (2019 - 2024).

  • The need for convenience among the population has led to higher consumption of on-the-go baked goods. The introduction of clean label products and flavors has gathered the attention of people and provides an opportunity for market growth.
  • Increasing demand from both coffee shop chains and supermarkets for their in-store bakeries are attracted to the quality of frozen bread and patisserie, compared to the short shelf life of fresh products.
  • In emerging markets of Asia-Pacific and Latin America, enriched products (e.g. with added fiber, dietary supplements) and cultural bread (e.g. pita, tortilla, baguette) are in high demand.

Scope of the Report

Asia Pacific prozen bakery market offers frozen bakery products in three different forms which includes ready-to-thaw, ready-to-bake, and ready-to-proof. The different types of frozen bakery products present in asian market and is enjoyed by the consumers are pastry, cake, bread, pizza crust and other product types. Each of theses product types are avialble for both food service business and retails services. The products are distributed through channels such as retail, food industry, and food service. The market is studied for asian countries such as India, China, Japan, Australia and others.

Key Market Trends

India leading the Regional Front with the Highest CAGR

Owing to the busy lifestyle of consumers, there has been a rise in the popularity of convenient food products in India. This, in turn, has fuelled the rise in the growing popularity for frozen bakery products. Muffins, puffs, and other savory products are also gaining popularity as younger populations often visit independent bakeries to relish snacks. The different kinds of product offerings, coupled with rising demand, are expected to drive the growth of the market in India.Consumer choice for nutritious and eye-appealing products with enhanced shelf life, without compromising the taste and quality has made industrialists to switch from fresh to frozen bakery products. Svenson's brand of frozen bakery products was introduced by the Davars in the Indian market for quick-service restaurants. The Svenson's brand is solely targeted for the QSR segment.

Increasing Demand For Convenience Food

In Asian countries like India, China, Japan and others with growing economies, the hectic schedules and increasing number of women entering formal employment have made frozen baked goods segment more popular. However, some factors restraining the market growth are the consumer preference for freshly baked conventional bakery products, fluctuations from seasonal demand, and manufacturing complexity.The rising health consciousness amongst the emerging middleclass segment has also been a major driver behind the sales of frozen baked goods. The increased convenience and on-the-go snacking trend have been a few major growth engines for the frozen bakery products market. Bread being one of the most convenient food and easily availble is the most conusmed bakery item in asian countries which in turn is providing great opportunities in frozen bakery idustry.

Competitive Landscape

The market studied is highly fragmented, with the substantial presence of numerous global and regional players. The market consists of numerous players for retail and foodservice channels. The global companies have been actively involved in foodservice channels, in order to provide various frozen bakery products in ready-to-bake and ready-to-prove forms, which ease the process of making the final product. The increasing demand among the milddle calss population has been one of the driving factors for the expansion of various companies across regions, with the introduction of new and innovative products.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support
Table of Contents
Product Code: 57083

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Bread
    • 5.1.2 Cakes and Pastries
    • 5.1.3 Pizza Crust
    • 5.1.4 Other Product Types
  • 5.2 By Form
    • 5.2.1 Ready to Bake
    • 5.2.2 Ready to Thaw
    • 5.2.3 Ready to Proof
  • 5.3 Geography
    • 5.3.1 Asia Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Conagra Brands, Inc.
    • 6.4.2 General Mills, Inc.,
    • 6.4.3 McCain Foods Limited
    • 6.4.4 Finsburry Food Group
    • 6.4.5 Campbells
    • 6.4.6 Lantmannen
    • 6.4.7 Safinco Nv


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