Indonesia Frozen Food Market - Segmented by Type (frozen fruits & vegetables, frozen meat & fish, frozen cooked ready meals, frozen desserts, frozen snacks), Growth, Trends and Forecasts (2018 - 2023)

The Indonesia frozen food market is projected to grow at the rate of 9.1% during the forecast period 2018 to 2023. Frozen food is an emerging market in Indonesia and the consumption is growing due to increasing consumption of convenience products. However, there is scope for new suppliers to make a mark in the Indonesia frozen foods market. Growing urbanization coupled with rising disposable income are the major factors resulting in the rapid expansion of fast food outlets in Indonesia.

Increasing Demand for Convenience Food Products Help Indonesia Frozen Food Market

Rise in consumer preferences for convenience foods is likely to be a crucial factor driving the growth of the frozen food market in Indonesia. Convenience food is ready food that requires least or no further preparation before consumption. It includes canned food, packaged food or meals, frozen food, preserved food, and instant products. With the advent of technology, there have been expansion opportunities in the frozen, chilled, prepared mixes, and shelf-stable food segments, among others.

Improvement in the standard of living, along with higher disposable income, has led to a rise in demand for frozen food in the Indonesia. Expansion of retail channels in the form of new and improved hypermarkets and supermarkets is also a key factor for growing sales of frozen foods. New and improved freezing technologies, innovative refrigeration, and better supply chain solutions are responsible for the increased consumption.

The increasing number of working women in emerging economies, with growing amount of one-person households, define the upward trend of the demand for frozen foods in Indoneisa. New product launches and intelligent product positioning are helping the market grow. The rise in the demand for ethnic cuisine is one of the key factors driving the growth of the market in Indonesia.

Ease in the availability of staple, seasonal, and regional food products has influenced the purchasing patterns of consumers. They are now placing frozen food on their list of daily consumables. Owing to a wider availability of seasonal ingredients all year round, there has been a steady growth in the demand for frozen food products in Indonesia.

High Market Penetration through Innovative Products in Indonesia Frozen Food Market

Rise in consumer demand for natural and organic foods, though they are unseasonal, and the product innovations pertaining to the preservation of organic and natural frozen food are likely to increase the overall consumption of frozen food products during the forecast period, enabling the companies to introduce novel products.

Companies are also offering microwave-ready frozen snacks, low-fat yogurts, sliced meats, frozen pizza, and organic cheese and pastas in different flavors, along with conventional frozen fruits, vegetables, ice creams, and meat. With new product launches by prominent players in the market, new opportunities are presented in the frozen food sector that help penetrate faster at a potential growth rate.

P.T. Primafood International is one of the prominent players in this region, with its popular brands, such as Fiesta, Champ, and Five star.

Major Players - General Mills, The Kraft Heinz Company, and Ajinomoto Inc., among others, held a significant share of the market studied.

Reasons to Purchase the Market

Analyzing outlook of the market with the recent trends and Porter's five forces analysis

Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come

Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects

Country level analysis integrating the demand and supply forces that are influencing the growth of the market

Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years

Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players

3 months analyst supports, along with the Market Estimates sheet (in Excel).

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Table of Contents

1. Introduction

• 1.1 Research Phases
• 1.2 Study Deliverables
• 1.3 Scope of the Report
• 1.4 Regional Analysis
• 1.4.1 PESTLE Analysis
• 1.4.2 Analysis of Ease of Doing Business

2. Market Dynamics

• 2.1 Market Overview
• 2.2 Drivers
• 2.3 Restraints
• 2.4 Opportunities

3. Market Demand Analysis

• 3.1 Socio-Economic Segmentation
• 3.2 Demographic Strengths & Weaknesses
• 3.3 Spending Patterns
• 3.4 Target Market Identification

4. Market Size of Organic Food Market by type (USD Million)

• 4.1 Frozen Fruits & Vegetables
• 4.2 Frozen Ready Meals
• 4.3 Frozen Meat Products
• 4.4 Frozen Fish/Sea Food
• 4.5 Frozen Bakery Products
• 4.6 Others

5. Market Entry

• 5.1 Market Entry: The Strategy
• 5.1.1 Types of Entry Modes, by Market Entry Objectives
• 5.1.2 Competition Analysis
• 5.1.2.1 Market Share
• 5.1.2.2 Strategies Adopted, Recent Events
• 5.1.3 Pricing Strategy
• 5.1.4 Supply Chain Analysis
• 5.1.4.1 Trade (Import-Export Analysis)
• 5.1.4.3 Distribution Network & Retail Analysis
• 5.2 Market Entry: The Administration
• 5.2.1 How to Register a Company (Flowchart)
• 5.2.2 Registration Processes
• 5.2.2.1 Ministries Involved
• 5.2.2.2 Criteria and Conditions
• 5.2.3 List of Forms & Documents
• 5.2.4 Product Control Guidelines specified by the Government

6. Source

7. Disclaimer