Fruit Spreads Market - Growth, Trends, and Forecasts (2023 - 2028)

The global fruit spreads market is projected to register a CAGR of 4.1% during the forecast period 2022-2027.

The COVID-19 crisis had a significant effect on the market. The change was observed in product purchasing patterns, this was due to the closures of various cafes, food services, and other retail stores, thus the consumers were opting for e-commerce as the medium for purchasing their products, also the consumers were preferring the food prepared by themselves which was due to the consciousness regarding their health. Majorly, consumers were using fruit spreads during the morning breakfast because of the convenience of consuming the product. Thus, the pandemic elevated the market.

Green label, ethical claims, fair trades, convenience, and health credentials are the most prominent attributes for market growth. Along with new jam and jelly products that contain health attributes and various taste profiles; For example, grape jelly is still the most popular jam and jelly flavour in all the regions.

Fruit spreads are prepared from the extracted fruit juices which is further processed and concentrated. The major ingredients used for the preparation of fruit spreads are sugar and pectin. These fruit spreads are highly concentrated which contains nearly 30% - 60% water content and are available in a variety of flavors depending on the type of fruit. Due to the numerous varriants in the product segment the market is driven eventually.

Key Market Trends

Growing Popularity of Jam and Jelly Spreads

The nutritional value of fruit spreads and innovations in flavor are expected to boost the growth of the fruit spreads market. Currently, consumers are switching to sugar-free fruit spreads. The number of private-label brands for fruit spreads has been increasing due to a surge in the organized retailing. Several retailers are entering this market by extending their investments in perishable food products, lured by the growing popularity of fruit spreads for "at-home" consumption. Moreover, accessibility of low-priced fruit spreads from different brands is anticipated to drive the growth of global fruit spreads market. Also, presence of preservatives in fruit spreads makes it more stable and can be used for a longer time period; this attracts the consumer towards fruit spreads.

Europe Holds the Largest Market Share

Europe is dominating the in the fruit spreads market followed by North America. Germany and France have been accounted for a higher consumption of fruit spreads owing to increasing consumer awareness towards natural fruit products. Furthermore, high demand for fruit spreads in breakfast meals and bakery products is considered to be a key driving factor in this region. Additionally, rise in the health conscious population and shifting inclination towards natural products has surged in the demand for fruit spreads market in this region. Also, growing demand for nutritive, healthy and sugar-free fruit spreads is likely to uplift the North American fruit spreads market.

Competitive Landscape

The global mezcal market is highly competitive, with the presence of various international and domestic players. Some of the major players in the fruit spread market are General Mills, Crofters Food, The J.M. Smucker Company, Polaner, and Unilever Company. Key players are majorly focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and in the product's quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy, this will enable the company to sustain a dominant position in the sector and also will be beneficial in an expansion of the business.

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