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PUBLISHER: Mordor Intelligence Pvt Ltd | PRODUCT CODE: 907133

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PUBLISHER: Mordor Intelligence Pvt Ltd | PRODUCT CODE: 907133

Insect Repellent Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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The insect repellent market was valued at USD 4,150.91 million in 2020, and it is expected to register a CAGR of 6.85% during the forecast period of 2021-2026.

The COVID-19 pandemic had a positive outlook on the insect repellent market across the globe as it is perceived as a home hygiene and home care product. In addition, the demand for personal hygiene and home care products is expected to rise further in the coming days due to the growing awareness among consumers because of the pandemic. Moreover, manufacturing companies believe that the pandemic has made consumers more aware of the need to maintain hygiene at a personal level as well as at home to reduce the chances of infection, and this is expected to become a trend in the long run.

The rising threat of diseases, such as dengue, malaria, chikungunya, Zika virus, and yellow fever, is expected to increase the demand for insect repellents during the forecast period. The government initiatives being undertaken for disease control, rising health awareness among people, and the affordable costs of these products are some of the major factors increasing the demand for insect repellents across the world.

Additionally, with an improvement in standards of living, increasing urbanization, and rising population, the demand for mosquito repellents is constantly on the rise, particularly in tropical parts of the region. Also, the wide range of insect repellents, including mosquito repellents, under different price ranges has made them easily accessible and affordable for a large consumer base.

There is a rise in the adoption of insect repellents based on natural ingredients. The adoption of such mosquito repellents is increasing to avoid problems such as skin rashes and allergies, among others. Manufacturers are coming up with various products that are reducing the harmful effects of repellents due to the content of deet in them, which, in turn, is anticipated to boost the insect repellent market's growth significantly in the forecast period.

Key Market Trends

Rise in Mosquito-borne Disease Cases

Health consciousness is increasing among the urban population across the world, as the awareness regarding safety against mosquito bites is increasing. Furthermore, the increasing awareness in developing countries regarding the rising number of diseases spread by mosquitoes is aiding the rural population to focus more on health and cleanliness. Different regions are impacted by different mosquito-borne diseases depending on climate, the types of mosquitoes common in the region, and access to preventative measures and medicine. However, the impact of such diseases remains widespread. For instance, in Michigan, between 2004 and 2016, there were 1,493 mosquito-borne disease cases, according to CDC (Centers for Disease Control and Prevention). The incidence of dengue has risen significantly across the world in recent years. Moreover, 2016 was characterized by large dengue outbreaks worldwide. According to the WHO, the Americas region reported more than 2.38 million cases in 2016, whereas Brazil alone contributed slightly less than 1.5 million cases, approximately three times higher than that in 2014.

Increased Demand for Insect Repellents from Asia-Pacific

China represents the largest market for insect repellents in the Asia-Pacific region on account of being the most populous country having high disposable income, growing awareness, improved living standards, and affordable pricing of repellents, which has increased their penetration in household goods. All these factors cumulatively augment the sales of the product. Moreover, household insects like flies, termites, bed bugs, ants, cockroaches, and others are very common there. The use of insect repellants in usable forms like sprays, vaporizers, chalks, powders, and others has proliferated product sales in Chinese homes. Whereas, in India, growing awareness and rising health concerns among people, backed by increased household income and affordable pricing of the product, have improved the penetration of insect repellents in Indian homes. The Ministry of Health and Family Welfare in 2016 launched the National Framework for Malaria Elimination. The government also launched the National Strategic Plan for Malaria Elimination, which lays down strategies for the next five years from 2017-2022. Additionally, the launch of various programs like Swacch Bharat Abhiyaan has increased the importance of hygiene and cleanliness in people's minds, which improved the market growth. For instance, the incidences of malaria caused by mosquitoes have reduced significantly. As per data from the WHO, there was a decline of 28% in malaria cases and 41% decrease in malaria-related deaths during 2017-2018. Insect repellents in coil form are the most popular products in the region because they are cost-effective and available across all retail channels. Among the rural areas of the region, offline distribution channels like convenience stores are more popular.

Competitive Landscape

The insect repellent market is highly stagnant and competitive, with the presence of various global and regional players. The major market share was dominated by SC Johnson & Son, which is the market leader, followed by Spectrum brands and Reckitt Benckiser Group PLC, in 2020. The extensive product portfolio, global presence, and the company's continuous activities in the market studied have made Godrej Consumer Products a leader in the market. During the studied period, the company's major focus was on product innovations, as it developed four innovative products with an aim to extend its product portfolio and global presence. Another market leader, SC Johnson & Son, is also enjoying greater sales in the market studied, supported by consumer inclination toward its wider range of products, including all product types, such as DEET products, natural and organic insect repellents, and other products. Accordingly, to further strengthen its position in the market, the company has been widely investing to scale up the production of its core products.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support
Product Code: 65236



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study



  • 3.1 Market Overview


  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Coil
    • 5.1.2 Liquid Vaporizer
    • 5.1.3 Spray/Aerosol
    • 5.1.4 Mat
    • 5.1.5 Cream and Oil
    • 5.1.6 Other Product Types
  • 5.2 By Distribution Channel
    • 5.2.1 Offline Retail Stores
    • 5.2.2 Online Retail Stores
  • 5.3 By Category
    • 5.3.1 Natural Insect Repellent
    • 5.3.2 Conventional Insect Repellent
  • 5.4 Geography
    • 5.4.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.4.2 Europe
      • Spain
      • United Kingdom
      • Germany
      • France
      • Italy
      • Russia
      • Rest of Europe
    • 5.4.3 Asia-Pacific
      • China
      • Japan
      • India
      • Australia
      • Rest of Asia-Pacific
    • 5.4.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.4.5 Middle-East and Africa
      • South Africa
      • United Arab Emirates
      • Rest of Middle-East and Africa


  • 6.1 Key Strategies Adopted
  • 6.2 Most Active Players
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Spectrum Brands
    • 6.4.2 Henkel AG & Co. KGaA
    • 6.4.3 Newell Brands
    • 6.4.4 Godrej Consumer Products Ltd
    • 6.4.5 Enesis Group
    • 6.4.6 S. C. Johnson & Son
    • 6.4.7 Quantum Health
    • 6.4.8 Reckitt Benckiser Group PLC
    • 6.4.9 Jyothy Labs Limited
    • 6.4.10 Dabur India Ltd



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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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