Europe Motor Home Market - Growth, Trends, and Forecasts (2022 - 2027)

The Europe Motorhome Market was valued at USD 8.94 billion in 2021 and is expected to reach USD 13.51 billion by 2027, registering a CAGR above 7% during the forecast period (2022 - 2027).

The COVID-19 outbreak and subsequent shutdowns have had an impact on the motorhome market in European countries. The negative effects of the pandemic can be seen in the sales figures for the first few months of 2020 and 2021 in the significant market. However, the motorhome market began to gain traction, and as campers began to prefer safer motorhome vacations, growth is expected to continue in the coming years.

Over the long term, the incorporation of advanced technology for reducing carbon emissions and improve the fuel efficiency of the motor home. Electrification and installation of portable solar panels for motor homes are the major innovation areas for the companies to invest in. Now small functions such as lighting and heating in the camper can be possible with mobile applications. The increasing demand for adventure camping and camping grounds in Europe and initiatives from governments and the promotion of motor home tourism is expected to support the growth of the motorhome market during the forecast period.

The high initial purchase cost is one of the major factors limiting the market growth. The use of innovative and high-quality materials to reduce the weight of recreational vehicles, as well as the customization of interior and exterior features, will significantly increase the overall vehicle cost.

Key Market Trends

Growing Electric Motor Homes

Class B motorhomes are the most user-friendly. Whether users intend to travel on the main European road network or on narrow country roads, the driving experience with these types of motorhomes is similar to that of a van. Most people prefer to travel in a Class B motorhome.

A class B motorhome's amenities are typically limited to the necessities - toilet, shower, and bed - due to a lack of space for luxury features such as a washing machine or a large kitchen. However, a class B motorhome can be found with many, if not all, of the same features as a class A motorhome. In addition, Other benefits that drive the Class B motorhome market include higher MPG, less fuel, and lower fuel costs. Furthermore, Electrification has paved its way in the motor home, due to advancements in the battery and electric drive technologies now many conventional motor home manufacturers are developing electric motor homes and launching new electric models of motor homes. For instance,

• Volkswagen launched the e-Bulli camper van in March 2020. This camper van has 82bhp and a 124-mile range on a single charge. Fiat Ducato, Nissan Pop Top Electric, Iridium E-Mobile, Dalbury E-Electric, MOIA electric, Mercedes Sprinter, and many more have recently launched electric type b recreational vehicles.

Germany is Anticipated to Hold Major Share in the Market

According to the European Caravan Federation in 2021 around 181.304 new motor caravans were registered, which is 13.2%more than the previous year. According to Caravaning Industry Association the German caravanning industry in 2019, recorded an account of EUR 11.7 billion which is 3.9% as compared to last year.

A motor home is a popular form of recreation activity in the country but it is not accessible for every person, as this problem is supposed to hinder market growth in the future. But many startups have grabbed this opportunity and solved the problem of enjoying the motorhome experience without owning it, in the form of a motorhome rental. As, these rental firms provide the facility of comparing various motorhomes, which is providing a good option for occasional customers. Through this platform, the motorhome owners can provide their unused motorhomes for renting which creates a new revenue source for them. Platforms such as Yescapa, Campanda, and Drm provide a variety of motorhomes, according to time, place, the duration for customers who are looking for motorhome rentals.

Competitive Landscape

The European motor home market is fragmented due to the presence of many local and global players such as Thor Industries Inc., Swift Group, and KnausTabbert GmbH amongst others. The market is transforming at a rapid pace and local companies are facing tough companies from the United States RV manufacturers such as Forest River Inc., Winnebago Industries, Inc., and Thor Industries Inc. As a result, many major American players are acquiring other companies to increase their market presence and diversifying their product portfolio. Also, companies are incorporating the latest technologies in their latest RV models to provide the best experience to the occupants. For instance,

• In July 2022, Aftermarket suspension upgrades are typically reserved for hot hatchbacks, performance SUVs, or sports sedans and coupes, but Bilstein's latest product is intended for motorhomes. Because the B6 Camper shocks are available for the Fiat Ducato, Citroen Jumper, and Peugeot Boxer siblings, they would also fit an Opel / Vauxhall Movano or a RAM ProMaster, as they are essentially the same van. These vehicles were chosen because they serve as the foundation for more than half of all motorhomes in Europe. According to Bilstein, their product is also available for semi-integrated vehicles.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
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