PUBLISHER: Molfar Limited | PRODUCT CODE: 1389141
PUBLISHER: Molfar Limited | PRODUCT CODE: 1389141
The followng types of customers will find the report on the Global Dating Market for Q1 2023 useful:
Online Dating Platforms and Apps: Companies operating online dating platforms and apps would be interested in the report to assess market trends, user behavior, and competitor analysis, enabling them to refine their offerings and marketing strategies.
Investors and Venture Capital Firms: Investors interested in the dating and technology sectors can use the report to evaluate investment opportunities, assess market growth potential, and make informed decisions about investing in dating companies.
Market Research Firms: Market research firms can purchase the report to provide comprehensive data and insights to their clients in the dating and online matchmaking industry, offering valuable analysis for strategic planning.
Social Media and Technology Companies: Social media platforms and technology companies exploring opportunities in the dating market can benefit from the report to understand user preferences and trends, aiding them in integrating dating features into their platforms.
Marketing and Advertising Agencies: Marketing and advertising agencies interested in targeting the dating audience can use the report to understand market segmentation, user demographics, and popular marketing strategies within the dating industry.
By targeting these specific customer types, the report on the Global Dating Market for Q1 2023 can offer valuable insights and data, supporting strategic decision-making, market analysis, and investment evaluations within the dating industry.
This report provides an overview of Global Dating market including revenue of the top players and app revenue estimate.
In 2022 total revenue of top market players was $6.3b (including Grindr's annual revenue, excluding ParshipMeet Group as the company postponed its yearly report release date).
3.4k dating sites with monthly traffic were selected for analysis from the total number of 6.2k sites. The type of dating was determined: 38% of sites - were casual categories, 33% of sites - were trad, and 29% - were adult. Among them, Top-100 sites by traffic in three types were highlighted.
In Q1 2023, the dating app market decreased by 1.3% compared to Q4'22 and amounted to $697.8m, excluding advertising revenue. The total number of app downloads cumulatively across the two platforms - iOS and Android - in Q1'23 decreased by 5% compared to Q4'22, to 182m.
As a result of the analysis of new products and functions for Q1 2023, the following trends were noted: