India Smart TV Market Assessment, By Display Type, By Screen Type, By Screen Size, By Resolution, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, FY2019-FY2033F

India smart TV market is projected to witness a CAGR of 6.93% during the forecast period FY2026-FY2033, growing from USD 6.33 billion in FY2025 to USD 10.82 billion in FY2033F owing to rising incomes, affordable brands, better technology, and digital content demand fueling sales. Underpinning this growth is India's fast-growing internet penetration, combined with the deployment of 5G networks that support smooth high-quality streaming. This digital transformation has generated a massive demand for content consumption, further driven by the runaway growth of OTT platforms such as Disney+ Hotstar, Netflix, and Amazon Prime Video, as well as free content on YouTube and JioCinema.

The market has been significantly democratized due to the affordable smart TV presence from brands in the market, and thus more people are becoming smart TV consumers. The financial support of Indian government initiatives favoring local production, such as the PLI scheme, that has brought the cost of manufacture down and lesser dependence on import has further supplemented this. Evolving consumer tastes are also contributing significantly, with audiences increasingly moving away from traditional cable/DTH to on-demand streaming, opting for smart TVs with in-built apps rather than separate devices. Developments in technology have also brought premium offerings such as 4K, QLED, and voice-enabled AI assistants within affordable price points, while the Indian middle class growing with greater disposable incomes is fueling aspirational buying, particularly during festive season sales. The e-commerce growth, with easy financing schemes and zero-cost EMIs, and the growth into rural markets with enhanced internet connectivity, has further driven adoption. With these strong drivers acting in concert, the Indian smart TV market is well set for continued strong growth in the years to come.

For instance, in June 2024, Infinix Mobility Limited rolled out Infinix 32Y1 Plus smart TV. This new model boasts a 32-inch LED display that offers a brightness of up to 250 nits, along with a solid 16W audio output powered by its Dolby Audio stereo speakers.

Growing Internet Penetration Driving the India Smart TV Market

India's ever-growing base of internet users has proven to be a key driver for the explosive growth of the smart TV space. With the launch of 5G networks nationwide, faster and more stable connectivity is revolutionizing viewing habits when it comes to entertainment, with viewers increasingly opting out of conventional cable television in favor of streaming services such as Netflix, Disney+ Hotstar, and Amazon Prime Video. This rush for digital content demand has turned smart TVs into a must-have household appliance, especially as they provide convenient access to OTT platforms, YouTube, and gaming without any extra hardware. Smart TVs' affordability, with the price of entry-level ones going down, has driven adoption further, especially among first-time customers in tier 2 and tier 3 cities. In addition, growth in regional language content and bundled data plans by telecommunication companies such as Jio and Airtel has brought the market out of urban cities. With deepening internet penetration anticipated, India's smart TV market is likely to experience growth on a continued basis, as digital consumption picks up, the cost comes down, and entertainment and connectivity come together.

For instance, in April 2025, Circuit House Technologies unvieled two exciting Smart TV lineups under its fresh consumer brand, Lumio. Their top-tier models, the Lumio Vision 9 with cutting-edge QD-Mini LED technology, and the Lumio Vision 7, which boasts QLED power, are set to offer the fastest performance available on the market.

Affordable Smart TVs Driving the India Smart TV Market

The Indian smart TV industry is witnessing a revolutionary shift, driven by the growing availability of affordable, high-quality smart TVs at prices as low as USD 69.73 - 174.33. Companies have disrupted the market by providing feature-rich smart TVs with 4K resolution, Android TV, and voice assistants at mindboggling prices, bringing cutting-edge technology within reach of millions of first-time consumers. This affordability trend has been spurred by domestic production under the government's PLI scheme, lowering costs of production and import reliance. Increased demand from price-conscious consumers in rural cities, who earlier used non-smart TVs or streaming sticks. Online platforms such as Flipkart and Amazon have also driven adoption through festive sales, no-cost EMIs, and online-only models, making high-end features affordable for price-sensitive buyers. With competition heating up and prices falling further, budget smart TVs are no longer a luxury but a mass phenomenon, transforming the way India watches, streams, and connects.

For instance, in February 2025, Reliance Jio Infocomm. Ltd. rolled out JioTele OS, designed specifically for budget-friendly smart TVs in India. The main aim is to cater to the distinct preferences of Indian viewers, with more than 35 million households connected to TVs that aspire for digital entertainment, without paying a premium for it.

QLED is Dominating the Growth of the Market

The Indian market for smart TVs is experiencing a revolution with QLED screens gaining rapid prominence driven by the desire among consumers for enhanced picture quality within affordable price segments. As more brands are increasingly broadening their QLED range, premium technology will increase further. QLED is growing in popularity because of its brighter colors, improved brightness (1000+ nits), and improved energy efficiency over traditional LEDs all now on offer at more affordable prices. Technology has also emerged as an upper-end shoppers' sweet spot for cinematic offerings without the heavy price tag of OLED, especially with OTT platforms such as Netflix and Prime Video increasingly hosting 4K HDR content. With Indian customers increasingly valuing display quality in their movie watching, gaming, and sports streaming, QLED is set to become the new mainstream norm, transforming the upper-end segment of India's rapidly growing smart TV market.

For instance, in February 2025, INFINIX MOBILITY LIMITED launched a 40-inch QLED Smart TV. Infinix 40Y1V features a 40-inch FHD + QLED display, offering an incredible visual experience with rich colors and darker blacks.

Future Market Scenario (FY2026 - FY2033F)

Growing popularity of streaming services such as Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.

Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.

High demand for regional and local language content will drive viewership and market growth.

Key Players Landscape and Outlook

The outlook for the Indian smart TV market is promising, with expectations of significant growth over the next few years. This growth will be driven by factors such as increasing disposable income, the proliferation of OTT services, and technological advancements such as AI and voice control. Key trends include the increasing adoption of 4K UHD TVs, integration with smart home devices, and the rise in AI and voice control features. However, the market faces challenges such as muted consumer demand, particularly for smaller screens, which has led to a decline in shipments. Additionally, rising raw material costs may reduce promotional offers and increase prices, affecting short-term growth. Despite these challenges, the long-term outlook remains positive, driven by technological advancements and consumer preferences for premium viewing experiences.

For instance, in April 2025, Xiaomi Technology India Private Limited rolled out its latest Xiaomi X Pro QLED (2025) series. This new lineup of smart TVs boasts stunning QLED displays with a crisp 4K resolution. It is offered in 43-inch, 55-inch, and 65-inch display sizes, these smart TVs come packed with MagiQ technology, which is designed to enhance color vibrancy. They also feature Xiaomi's Vivid Picture Engine and support HDR10+ and Dolby Vision, ensuring a better experience.