India Razor Market Assessment, By Product Type, By End-user, By Blade Type, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, FY2019-FY2033F

India razor market is projected to witness a CAGR of 6.12% during the forecast period FY2026-FY2033, growing from USD 435.96 million in FY2025 to USD 701.17 million in FY2033F, owing to increasing grooming awareness, urbanization, and technological advancements in shaving solutions. Rising grooming awareness and evolving personal care trends are playing a significant role, with more men adopting regular shaving routines influenced by social media, celebrity endorsements, and western grooming standards, propelling the India razor market growth in the forecast period. The women segment is also expanding as beauty consciousness and hygiene preferences grow.

A significant increase in disposable income and a rising middle-class population are also driving the market forward, allowing end-users to upgrade from conventional double-edged razors to superior cartridge razors, disposables, and electric shavers with enhanced comfort and accuracy, fostering the market demand. Increased e-commerce and D2C market players have made premium razors mainstream, with subscription-based models providing customer retention. Technological advancements in razors, including multi-blade technology, electric shavers, and environmentally friendly ones, are drawing sophisticated consumers, propelling the demand in India. For instance, in April 2025, Visage Lines Personal Care Private Limited, known as Bombay Shaving Company, launched Eco Sensi 3 with the green mission, the First Eco-Friendly razor that's made in India.

Increased celebrity endorsements and intense ad campaigns broaden brand awareness, whereas corporate image maintenance routines and an expanding number of employees drive the need for luxury shaving products. In the future, innovations such as the IoT-enabled smart razor, men's skincare sets, and eco-friendly solutions are likely to drive the market trend forward.

Rising Grooming Awareness is Driving the India Razor Market Demand

Rising grooming consciousness is becoming a major growth driver of India's razor market, driven by changing lifestyle patterns, growing exposure to international beauty standards, and social media influence. With social media platforms such as Instagram and YouTube encouraging well-groomed looks, men and women are spending more on personal grooming, including premium shaving products. Men, especially, are moving towards frequent shaving and regular grooming habits, choosing high-end razors that provide comfort and precision. While the women's category is growing at a fast pace as social attitudes toward body hair grooming change and beauty trends focus on smooth, hair-free skin. The trend is being promoted by brands through campaigns, influencers' partnerships, and tutorials about how to shave correctly, driving market demand. For instance, in July 2024, Visage Lines Personal Care Private Limited, better known as Bombay Shaving Company, rolled out their 'Be Sensi' campaign. This initiative is about showcasing the advantages of the Sensi Smart 3 razor, specifically designed for first-time and early shavers concerned about razor burns and harsh shaving experiences.

Besides, the increasing popularity of beard grooming has led to demand for razors that specifically meet the needs of clean shaves and stubble. As personal grooming becomes an essential part of self-care in urban and semi-urban India, the razor market will experience long-term growth, with innovation further fueling adoption.

Premiumization and Innovation in Razor Technology Driving the India Razor Market

Premiumization and tech innovation in shaving razors are transforming India's shaving market, with consumers increasingly opting for sophisticated, high-performance shaving solutions. From simple disposable razors to cartridge systems with multiple blades, high-precision electric shavers, and sustainable offerings, the changing consumer desire is for superior shaving experiences. Marketers are pioneering the trend through 5-blade and 6-blade razors that incorporate lubrication strips, flexball technology, and ergonomic models that reduce irritation and provide a smoother shave. Sustainability is influencing innovation as well, with razors featuring bamboo handles, recyclable blade systems, and zero-waste packaging proving attractive for the environment-sensitive buyer. Smart razors with skin sensors and AI-driven personal grooming tips are also the next big thing, combining technology with personal grooming, introducing new market growth opportunities for market players. Also, as the India razor market is expected to grow, advanced technology and high-end products will be at the forefront of this revolution.

For instance, in February 2024, Gillette India Limited, a part of Procter & Gamble Company, stepped into the super-premium razor market with its new line, Gillette Labs. This innovative razor, powered by cutting-edge technology, is designed to elevate the shaving experience from routine to sensational.

Electric Type is Dominating the Growth of the Market

Electric razors hold the largest market share, owing to changing the face of grooming with their ease of use and sophistication. With the growing pace of urban life, customers are shifting towards wireless, hassle-free electric shavers that provide swift, irritation-free shaves without the inconvenience of water or shaving cream, which further drives the India electric razor market growth. Influential brands are riding this trend by launching innovative products such as self-cleaning stations, adaptive flex heads, and skin-sensitive sensors targeting India's increasing premium grooming sector. The beard culture movement has also driven additional demand with multi-utility trimmers that are an easy alternative between clean shaving and precise beard styling, gaining specific popularity. With increasing disposable incomes and online platforms bringing premium models within reach through compelling financing schemes, the electric razor market is leaving traditional razors behind, growing at a remarkable rate every year. As the market continues to transform, next-generation technologies such as AI-driven smart shavers and eco-friendly designs are set to further solidify electric razors' place as the grooming future of India.

For instance, in February 2022, Gillette India Limited announced that it had commenced marketing and selling of grooming appliances brand Braun in India. Braun, a subsidiary of Procter & Gamble Company. The company offers a wide range of grooming products for male and female such as electric shavers, trimmers, epilators, intense pulse light (IPL) hair removal devices, and hair care devices.

Impact of the U.S. Tariff on India Razor Market

If tariffs increase the cost of imported components, brands may raise prices, affecting affordability for Indian consumers.

If India retaliates with tariffs on U.S. goods, export-focused Indian razor brands could face higher costs in international markets.

"Make in India" initiatives may gain momentum, reducing dependency on imports.

Key Players Landscape and Outlook

India razor market features a competitive landscape dominated by a mix of established international brands and emerging local manufacturers. Growth drivers include rising grooming awareness, technological advancements, and expanding consumer segments. Innovation will focus on smart razors with digital integration, eco-friendly materials, and ergonomic designs to meet evolving consumer expectations and sustainability goals. Companies are likely to adopt subscription models, diversify product lines, and enhance user experience to maintain and grow market share. Supported by a favorable regulatory environment emphasizing product safety, affordability, and environmental responsibility, the market offers lucrative opportunities for both multinational corporations and agile local manufacturers. Overall, the India razor market is poised for dynamic growth, shaped by premiumization, technology adoption, and supportive government policies.

For instance, in October 2023, JCDecaux SE, renowned for its innovative street furniture solutions, provided an ideal platform for Gillette to promote its newly launched Mach 3 razor. The bus shelters in Delhi served as a canvas, strategically situated in high-traffic areas where they could capture the attention of commuters and passersby.