United States Air Fryer Market Assessment, By Product Type, By Device Type, By End-user, By Distribution Channel,, By Wattage, By Capacity, By Region, Opportunities and Forecast, 2018-2032F

United States air fryer market is projected to witness a CAGR of 5.02% during the forecast period 2025-2032, growing from USD 0.88 billion in 2024 to USD 1.30 billion in 2032 because of several reasons like increased health awareness, growing need for convenient cooking and popularity of homemade food. Low-oil cooking options are favored by consumers that is driving air fryer adoption. Technological innovations like intelligent, app-enabled models are the markets plus points. Influences on marketing and social media channels have also augmented awareness and take-up. In addition, the availability of budget-friendly, multi-functional air fryers in various prices implies that they are within reach for a wide audience of consumers. With hectic lifestyles and health-aware trends still shaping consumer demand, the United States air fryer market will further expand in the coming years.

For instance, in February 2024, SharkNinja launched Ninja Double Stack XL 2-basket air fryer. It was said to be the industry's first vertical two-basket air fryer that provides double the performance with 40% less countertop footprint.

Proliferation of Convenient Cooking Appliances is Driving Market Expansion

Increased need for convenient cooking devices is a key driver for the usage of air fryers in the United States. With more families giving importance to saving time in kitchen appliances, air fryers have become a sought-after option as they can cook food in no time with little effort. Contemporary lifestyles with hectic schedules and dual-income families have necessitated devices that make cooking easy without compromising taste or nutritional values.

Air fryers attract customers through quicker cooking times than conventional ovens and deep fryers. Most models have pre-set meals at the press of a button. Additionally, their compactness and ease of cleaning make them ideal for city dwellings, college and small kitchens. Also, technological advances such as Wi-Fi-connected smart air fryers and app-driven air fryers have further amplified their convenience. Brands such as SharkNinja and Instant Pot have developed multi-functional air fryers which include air frying in addition to roasting, baking and dehydrating and hence become workhorses of the kitchen. Also, an expanding variety of air fryer-friendly frozen foods and packaged food has also become a reason behind their popularity. Even companies like Hot Pockets have brought in products specifically developed for air frying that have matched consumer demand. For instance, in March 2025, Hot Pockets introduced the extra cheesy variety featuring a cheddar flavored crust designed especially for air fryer preparations which shows the appliance's growing influence on food product development.

With more health consciousness and the need for home food, air fryers are a convenient method of preparing crispy, delicious food with very little oil. For instance, in September 2024, SharkNinja launched a multi-functional CRISPi portable cooking system which features air fry, roast, reheat and keep-warm function that is being sought by consumers seeking versatility and space-saving solutions.

Rise in E-Commerce and Easy Availability Acting as a Catalyst for Market Growth

The increased e-commerce activity and convenient availability of kitchen appliances have been major drivers for the increasing demand for air fryers in the United States. Web portals such as Amazon, Walmart and Best Buy have ensured that consumers could browse, compare and buy air fryers from their own homes. The availability of doorstep delivery along with regular price discounts and promotional offers has increased the adoption rate of air fryers.

One of the most important drivers of e-commerce sales is the presence of customer reviews and ratings that enable buyers to make an informed choice. Most consumers use peer opinion prior to making a purchase and air fryers have been a beneficiary of positive word-of-mouth online. Furthermore, e-commerce sites tend to offer extensive product descriptions, video demonstrations and comparison tools that assist shoppers in choosing the correct models. Companies are always releasing new models with new technologies to meet changing consumer tastes especially those in quest of healthier and convenient cooking options.

Additionally, subscription services and buy-now-pay-later (BNPL) also made air fryers more affordable for a mass market. These payment schemes enable budget-conscious consumers to buy premium smart air fryers without necessarily making immediate budget changes. In addition, the growth of e-commerce has enabled small and upcoming brands to join the market and compete, thereby enhancing competition and innovation. This has resulted in a wide variety of air fryers with varying prices and specifications that meet different consumers' needs.

As e-commerce rules the retail landscape, the air fryer market is also destined to grow bigger driven by convenient shopping experiences, reasonable prices and wide availability of different models on e-commerce platforms. For instance, in March 2025, Breville Smart Oven Air Fryer Pro retails at USD 280 in the sale, down by USD 70 from its regular rate which makes it more accessible to consumers looking for multi-function cooking solutions.

Residential Segment is Leading the Market Share

The residential segment is dominating the United States air fryer market. Due to increasing consumer preference for convenient, healthier cooking solutions at home. With increasing numbers of homes setting their sights on oil reduction, air fryers have emerged as a low-maintenance alternative to deep-frying. They are popular due to their capacity to prepare crispy, full-flavored food using very little oil, thereby appealing to health-conscious homes. Increased home cooking patterns, especially post pandemic, have also boosted demand in residential segments. Consumers have continued the trend of cooking meals at home, which boosts the demand for effective kitchen appliances.

In addition, the affordability and compact nature of air fryers also play a significant role in their leadership in the residential market. Unlike heavy kitchen appliances, air fryers are compact and ideal for apartments, dorms and small kitchens. Companies such as SharkNinja, Philips and Cosori have various models which suit different household needs. As the United States households continue prioritizing home cooking, convenience and healthier lifestyles, the residential segment will maintain the stronghold in the air fryer market. For instance, as of March 2024, Chef AI's Smart Air fryer in the United States was set to launch. This innovative air fryer utilizes deep learning models and sensors to assess the size, shape, thickness and weight of food by adjusting cooking parameters accordingly. This advancement aligns with the growing consumer interest in smart kitchen appliances for home use.

Southeast Region is Dominating the United States Air Fryer Market Share

The southeast area is putting its dominance in the air fryer market in the United States. It is because of its robust cooking culture, increasing populations and rising health awareness. Southern foods such as fried chicken, sea foods and vegetables are deep-fried traditionally. With their increasing health awareness, more and more people are opting for air fryers as a healthier option to deep frying which permits them to have crispy, delicious meals with much less oil.

The Southeast is experiencing quick population growth mostly in Florida, Georgia, Noth Caroline and Tennessee. Furthermore, growing suburban communities and rising homeownership have fueled demand for kitchen appliances such as air fryers as more homes invest in convenient cooking technologies. Furthermore, the prevalence of big retailer chains like Walmart, Target and Best Buy in the region facilitates easy access to a range of air fryers models. The meeting of factors consolidates the region's leadership in United States air fryer markets.

Future Market Scenario (2025 - 2032F)

Technological advancements in air fryers, such as smart connectivity and multi-functionality, are making them more appealing. They feature touch screens and other cooking modes in newer models that appeal to tech-conscious consumers who will drive demand.

With the increasingly hectic lives, consumers need time-saving culinary solutions. Air fryers will address this issue with quick cooking time and minimal effort, fueling the growth of the market.

Social media and celebrity endorsement have added to the awareness and appeal of air fryers, especially among young people who follow cooking trends on the internet.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of air fryers in the United States, as companies compete to outperform one another in terms of technological advancements and convenience and versatility. The market prognosis remains positive due to the proliferation of convenient cooking appliances and the rise in e-commerce and easy availability. Manufacturers are focused on innovation in product development and smart technology integration, which will likely define the industry's future. Collaborations and the development of new technologies are projected to increase competition in this fast-paced market. For instance, in August 2023, Cuisinart introduced its first-ever Basket air fryer, expanding its line of innovative home cooking appliances. This new product complements Cuisinart's existing air fryer offerings, including the air fryer toaster oven collection and air Advantage technology.