India Software-Defined Vehicle Market Assessment, By Vehicle Type, By Propulsion, By Vehicle Autonomy, By Software-Defined Vehicle Type, By Region, Opportunities and Forecast, FY2019-FY2033F

India software-defined vehicle market is projected to witness a CAGR of 16.56% during the forecast period FY2026-FY2033, growing from USD 2.69 billion in FY2025 to USD 9.16 billion in FY2033. The market has experienced significant growth in recent years and is expected to maintain an expansion in the coming years owing to enhanced awareness about safety and sustainable transportation, significant technological advancement in vehicles, and the rapidly evolving landscape of automotive technology. The India software-defined vehicle market demand is anticipated to increase owing to the growing production of electric and hybrid vehicles, a rise in demand for comfort and convenience while driving, and an integration of automotive Over-The-Air (OTA) systems. OTA allows automakers to advance vehicle software remotely, enabling regular enhancements in performance, functionality, and user experience without requiring a dealership visit. This capability surges the demand for software-defined vehicles, as end users expect their vehicles to enhance over time, such as smartphones.

In addition, OTA updates also can provide essential safety enhancements and security patches swiftly. As vehicles become increasingly connected, confirming they are featured the latest security features, propelling the India software-defined vehicle market demand in the forecast period. Furthermore, the Indian government is investing in infrastructure including advanced road networks, and smart traffic management systems, supporting the growth of software-defined vehicles in India. Also, companies in the market are increasing the value of the vehicle over time as new features are added via software updates. Key participants in the market are collaborating to expand their market presence and address the rising demand for software-defined vehicles.

For instance, the Tata Harrier EV launched in 2025, features Level-2 ADAS capabilities such as adaptive cruise control and auto-park assist, highlighting the growing integration of software features in mainstream models. Government incentives under FAME II and automaker initiatives to embed OTA-enabled and ADAS-rich systems across popular car lines reinforce the passenger vehicle dominance. Collaborations with IT service providers further accelerate development, ensuring scalability and delivering smarter mobility experiences for Indian buyers.

Electrification of Vehicle Drives the India Software-Defined Vehicle Market Growth

The significant shift towards electrification is a key driver in India software-defined vehicle market. The government of India formed different initiatives, including the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, which are motivating automakers to introduce electric vehicles featured with advanced software. This transition not only minimizes emissions but also improves vehicle performance and user experience, driving the India software-defined vehicle market growth. Moreover, the growing awareness among consumers about sustainable options, accelerating the integration of electric vehicle technology into software-defined vehicles is projected to surge, fostering innovation and market growth. In addition, companies in the market are considerably investing in software solutions that manage regenerative braking, battery effectiveness, and advanced charging infrastructure. Furthermore, market participants in the market are efficiently launching different intelligent centers to help manufacture advanced software-defined vehicles.

For instance, Tata Elxsi's partnership with Mercedes-Benz R&D India aims to accelerate SDV development, highlighting the industry's commitment to innovation. Consumer demand for connected in-vehicle experiences is also increasing, leading automakers to adopt connected car technologies. Additionally, strategic collaborations, like Qualcomm's Snapdragon Auto Day event in New Delhi, showcase advancements in smart automotive technologies, including AI-powered in-car experiences and cloud-integrated mobility solutions.

Integration of Advanced Driver Assistance Systems (ADAS) Pushes the India Software-Defined Vehicle Market Demand

The integration of ADAS is gaining prevalence in India software-defined vehicle market owing to rising government regulations on road and vehicle safety and growing consumer awareness. Features including lane-keeping assistance, adaptive cruise control, and automatic emergency braking are becoming a significant market trend. Automakers are integrating advanced software systems to advance these functionalities, improving vehicle safety, the overall driving experience of end users and enhancing user comfort. The demand for vehicles equipped with ADAS is probably to rise because road safety is becoming a priority among consumers. In addition, collaborations between tech companies and automakers are propelling advancements in this domain, leading to fully autonomous driving capabilities, which further propel the India software-defined vehicle market demand in the forecast period.

For instance, in July 2024, Tata Technologies announced the collaboration with Arm Limited to drive innovation in software-defined vehicles and reduce the development time of software-defined vehicles for automotive OEMs.

Passenger Cars Dominate India Software-Defined Vehicle Market Share

Passenger cars dominate the market growth owing to the increasing production of passenger cars in emerging countries, rising disposable incomes, and rapid urbanization. The software-defined passenger car demand in India is projected to accelerate owing to a growing demand for smart and connected features in vehicles, significant technological advancements, and rising awareness and requirement for advanced driver-assistance systems in automobiles. Also, innovations in software and hardware are making it easier for automakers to integrate advanced technologies into passenger cars, making them more appealing to buyers. Additionally, government initiatives focused on promoting electric vehicles and advanced technologies are often aimed at passenger vehicles, motivating manufacturers to invest in software-defined vehicle capabilities, which further drive the software-defined passenger cars in India. Companies in the market are launching passenger cars with the integration of different software and hardware to address the rising demand for advanced and connected passenger cars.

In June 2025, HARMAN (a Samsung subsidiary) introduced the first in-vehicle Neo QLED display in the new Tata Harrier.ev, marking India's debut of consumer-grade visual interfaces in SDV cockpits. The 14.53" floating Neo QLED display delivers premium brightness and immersive visuals tailored for India's market.

North Region is Expected to Register Significant Market Share in the India Software-Defined Vehicle Market

The North region is projected to hold a significant market share in the India software-defined vehicle market owing to the strong presence of leading automakers, rapid adoption of connected vehicle technologies, and supportive government initiatives promoting automotive innovation. States such as Haryana, Uttar Pradesh, and Delhi-NCR host major automotive hubs and R&D centers, driving the development and integration of advanced vehicle software systems. Growing consumer demand for enhanced safety, real-time navigation, and infotainment features further supports the regional market expansion. Additionally, the increasing penetration of electric and autonomous vehicles, coupled with collaborations between OEMs and technology providers, will continue to create favorable opportunities for software-defined vehicle adoption in Northern India.

Key Players Landscape and Outlook

To enhance their market reach and offerings, Indian software-defined vehicle companies are embracing next-gen technologies like over-the-air (OTA) updates and autonomous driving systems. These software-driven advancements improve vehicle performance, safety, and user experience while enabling faster feature upgrades. By prioritizing a software-first approach, these firms can swiftly adapt to industry changes and roll out innovations. Strategic alliances with global tech leaders and increased R&D investments further help them stay competitive and address shifting consumer needs. As a result, they not only solidify their market standing but also drive greater customer engagement and brand loyalty.

For instance, in October 2024, Hyundai Motor Company, Kia Corporation, and Samsung Electronics announced a partnership to connect software-defined vehicle to smartphones and introduce a new mobility experience for customers.