PUBLISHER: Nicholas Hall Group of Companies | PRODUCT CODE: 1856019
PUBLISHER: Nicholas Hall Group of Companies | PRODUCT CODE: 1856019
WOW! Brands Volume 2 - Profiling the Brightest & Best in Consumer Health
This collection of individual case studies profiles dynamic, successful and innovative brands from across the consumer health world. Detailed profiles dive into the success factors that set each brand apart, from marketing strategies to NPD, and evaluate the key lessons to be learned. Featuring 20+ WOW! Brands ranging across multiple markets and CHC categories, the report includes established brands reinvigorated by launch activity and new marketing campaigns, digital-native brands and others embracing a digital strategy, and some of the most exciting new launches & switches. The report also contains a short dedicated chapter focused on WOW! Companies, taking a look at the success factors behind a handful of standout growth marketers. Meanwhile, an Innovation Focus chapter evaluates the state of new product development in the CHC industry and rounds up some of the most promising recent launch activity.
Table of Contents
WOW! Brands
- What is a WOW! Brand?
Allevia
- Brand Story & Sales Performance
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
BelliWelli
- Brand Story & Sales Performance
- NPD & Innovation
- Marketing Highlights
- Prospects & Opportunities
Benylin
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Celebrex Relief
- Brand Story & Sales Performance
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Electrolit
- Brand Story & Sales Performance
- Geographic Spread
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
E.L.F.
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Eucerin
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Goli Nutrition
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Hylo
- Brand Story & Sales Performance / Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Lemme
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Liquid I.V.
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Loxonin
- Brand Story & Sales Performance
- NPD & Innovation
- Marketing Highlights
- Prospects & Opportunities
Mighty Patch
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Motrin
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Nasivin
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Nature Made
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Nature's Truth
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights & Digital Strategy
- Prospects & Opportunities
Opill
- Brand Story & Sales Performance
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Pabron
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Sinupret
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Vicks
- Brand Story & Sales Performance
- Geographic Spread
- NPD & Innovation
- Marketing Highlights
- Digital Strategy & E-commerce
- Prospects & Opportunities
Innovation Focus
- Overview
- NPD Highlights by Category
WOW! Companies
- Hypera Pharma
- Revance
- Unilever
