Innovation in CHC 2026

Revised and improved for 2026, Nicholas Hall's annual Innovation in CHC report will still feature its unique showcase of 100 key innovations from the past year, as well as the latest ingredients and delivery format trends in the consumer healthcare industry, while also adding new features such as a retrospective on the sales performance of past 3 and 4-star innovations and a new "innovation index".

Table of Contents

Global Overview

Innovation Showcase

• Analgesics
• Cough, Cold & Allergy
• Gastrointestinals
• Probiotics & Prebiotics
• Vitamins, Minerals & Supplements
• Dermatologicals
• Lifestyle CHC
• Self-Diagnostics

Delivery Format & Packaging Trends

• 1. Collagen Shots
• 2. Multi-step Regimens
• 3. Mini Capsules & Tablets
• 4. Pre & Probiotic Drinks
• 5. Supplement Patches

Ingredient & Flavour Trends

• 1. Magnesium
• 2. PQQ
• 3. Nicotinamide
• 4. Safed Musli
• 5. GABA
• 6. GLP-1 Support & Stimulators
• 7. Plant-based Melatonin
• 8. Ceramides
• 9. Vitamin K2
• 10. Indulgent & Cafe-style Flavours

NPD Activity by Company

• Haleon
• Kenvue
• Bayer
• Opella
• P&G
• Reckitt
• H&H, L'Oreal, Nestle, Unilever
• By-Health, Rohto, Beiersdorf, Stada

NPD Activity by Region & Country

• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• South Korea
• Thailand
• Europe
• France
• Germany
• Italy
• Poland
• Russia
• Spain
• Switzerland
• UK
• North America
• Canada
• USA
• Latin America
• Argentina
• Brazil
• Colombia
• Mexico

Past Innovation Tracker

• Nervive Nerve Relief
• Enandol 25mg
• Naselin Anti-Viral Nasal Spray
• LoranoPro Losung
• Famotydyna Ranigast
• Rinderon Vs
• EvaCare Gyno
• AquaDetrim
• Melotin MR
• Circadin
• Oyono Nacht
• Cystex Ultra Protection

Summary & Future Trends

• Summary - Major NPD Trends
• Summary - Rx-to-OTC Switch Trends
• Future Trends