PUBLISHER: Orion Market Research | PRODUCT CODE: 1159181
PUBLISHER: Orion Market Research | PRODUCT CODE: 1159181
Global Athleisure Market Size, Share & Trends Analysis Report by Product Types (Clothing, Footwear), By Distribution Channel (Offline Stores, and Online Stores), By End-User (Men, Women, and Kids) Forecast Period 2022-2028
The global market for athleisure is projected to have a considerable CAGR of around 8.7% during the forecast period. Athleisure is a hybrid clothing style that may be worn for both working out and other general situations such as the job, school, and other social and casual occasions. Athleisure wear includes yoga pants, sweatpants, jogger pants, hoodies, shorts, sneakers, among others. Changing market trends toward more comfortable clothing, as well as a growing need for fashion, particularly at workplaces and social gatherings, are key factors driving market demand. Furthermore, the emergence of social media, combined with an increase in social media endorsements, is fueling athleisure demand. Influencers in the health and fitness space are gaining a lot of traction on social media, giving athleisure brands a bigger audience to promote to.
The global athleisure market is segmented based on product types, distribution channels, and end-user. Based on the product types, the market is further classified into clothing, footwear. Further, based on the distribution channel the market is classified into offline stores, and online stores. Based on end-user, the market is segregated into men, women, and kids.
Geographically market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific is the fastest-growing market for athleisure. Growing concerns about health and wellness, as well as a growing young population engaging in numerous sporting activities, have contributed to the region's market growth. In the Asia Pacific region, increased disposable income and improved living standards are likely to boost the growth of the athleisure industry.
The key players of the market include Nike Inc., Adidas AG, Under Armour, Inc., Lululemon Athletic, Puma SE, among others. among others. These market players adopt various strategies such as product launches, partnerships, collaborations, mergers, and acquisitions to sustain a strong position in the market. In August 2021, Serena Williams has partnered with Nike trying to bring more people of color into the world of fashion design. As a part of this partnership, the clothes, a mix of SWDC athletic gear and streetwear, will be available on Nike's website and in stores that will promote diversity in the fashion design community.
Research Methodology
The market study of the global athleisure market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: