PUBLISHER: Orion Market Research | PRODUCT CODE: 1159292
PUBLISHER: Orion Market Research | PRODUCT CODE: 1159292
Global Cloud Advertising Market Size, Share & Trends Analysis Report by Application (Campaign Management, Customer Management, Experience Management, Analytics and Insights, and Real-Time Engagement), by Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud), and by Verticals (Retail & Consumer Goods, Media & Entertainment, Travel & Hospitality, BFSI, Telecommunications, Manufacturing, Education, and Others) Forecast (2022-2028)
The global cloud advertising market is anticipated to grow at a substantial CAGR of 18.7% during the forecast period. The major factor that drives the global cloud advertising market is the increasing number of smartphone users, high internet penetration, and rising usage of digital media is expected to expand the number of online users across the globe. Furthermore, the cloud advertisement offers a wide range of tools and services related to various segments like business-to-consumer and business-to-business which is expected to boost the global cloud advertising market. For instance, in November 2019, Octane11 launched its full-stack digital marketing platform focused exclusively on the needs of Business-to-Business marketers.
The global cloud advertising market is segmented based on the application, deployment mode, and verticals. Based on the application, the market is segmented into campaign management, customer management, experience management, analytics and insights, and real-time engagement. Based on the deployment mode, the market is sub-segmented into the private cloud, public cloud, and hybrid cloud. Based on the verticals, the market is sub-segmented into retail & consumer goods, media & entertainment, travel & hospitality, BFSI, telecommunications, manufacturing, education, and others. Among these, the private cloud is anticipated to grow during the forecast period as several key players are entering into a partnership which is expected to create lucrative growth opportunities for the market. For instance, in June 2021, Google Workspace, and Adobe Inc. partnered to assist utilizers in the search for creative cloud assets and attach public links to synced files, libraries, and mobile device creations without leaving Gmail.
Geographically the global cloud advertising market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is anticipated to grow considerably over the forecast period, owing to the rising demand for cloud-based marketing solutions from several SMEs present across the region. Cloud-based marketing solutions assist in accelerating marketing activities, developing marketing content, tracking, and reporting marketing campaigns. Vendors are looking toward the Asia-Pacific as a high-growth area for delivering cloud marketing technologies that have driven the global cloud advertising market. For instance, in June 2020, Cavai the leading conversational advertising platform announced its launch into the Asia-Pacific with a new office opening in Singapore.
The major companies serving the global cloud advertising market include Acquia, Inc., Adobe Inc., Demandbase, Inc., Experian Credit Information Co. of India Pvt. Ltd., Google LLC, HubSpot and others. . The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, Salesforce introduced new AI-powered innovations for Marketing Cloud that assist companies to humanize every interaction; make trusted, first-party data the foundation of their digital strategy; and optimize marketing impact with unified analytics.
Research Methodology
The market study of the global cloud advertising market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: