PUBLISHER: Orion Market Research | PRODUCT CODE: 1215613
PUBLISHER: Orion Market Research | PRODUCT CODE: 1215613
Title:Global Personal Care Wipes Market Size, Share & Trends Analysis Report by Type (Baby Wipes, Facial Wipes, Hand and Body Wipes, Flushable Wipes, and Others), and by Distribution Channel (Online, and Offline) Forecast Period (2022-2028).
The global personal care wipes market is anticipated to grow at a considerable CAGR of 6.1% during the forecast period. One of the key factors that are thriving in the market is an increase in the disposable income of female consumers. Female-specific goods have a significant market, and personal care wipes as been increasingly popular in the past few years as they can be used in several ways. Predominantly, these wipes are highly used in washing face, hand, and body mostly before applying cosmetics or makeup, or wiping makeup. It has become a significant part of females as makeup or cosmetics which has always been in high demand for years and showing great future potential to grow the market in the forecast period.
The global personal care wipes market is segmented based on the type and distribution channel. Based on the type, the market is segmented into baby wipes, facial wipes, hand and body wipes, flushable wipes, and others. The other type segment includes feminine hygiene wipes and medicated wipes. Based on the distribution channel, the market is sub-segmented into online and offline. Among the distribution channel, the online segment is anticipated to grow at a significant rate in the market during the forecast period. The growth is projected to be caused by the factors such as more available options, wide price range, favorable policies such as return, replace, refund, and others, and post-COVID-19 preferences to avoid crowded areas.
Geographically, the global personal care wipes market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is anticipated to hold a prominent share in the market owing to the presence of key market players such as Johnson & Johnson Consumer Inc., which has been boosting the market, and the pre-existing cosmetics, fashion, and baby care products market in the region.
The major companies serving the global personal care wipes market include Diamond Wipes International Inc., Johnson & Johnson Consumer Inc., Kimberly-Clark Hygiene Products Pvt Ltd, LA Fresh Group, Procter and Gamble Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2022, Essity, a health and hygiene company, acquired Legacy Converting, Inc., a US-based professional cleaning and wiping company. The company provides products in the categories of chemical-ready wipes, wet wipes, and dry wipes.
Research Methodology
The market study of the global personal care wipes market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: