Eyelash Serum Market 2022-2028

Title:Global Eyelash Serum Market Size, Share &Trends Analysis Report by Type (Curling, Lengthening, Volumizing, and Others), by Application (Repairing, and Nourishing), and by Content (Bimatoprost, Lash-Building Serum, Skincare Ingredients, and Others) Forecast Period (2022-2028).

The global eyelash serum market is anticipated to grow at a significant CAGR of 5.7% during the forecast period. Increased use and demand for eyelash serum in the entertainment industry are driving the growth of the global eyelash serum market. The adoption of eyelash serums by makeup artists is increasing the demand for eyelash serums. Makeup artists use eyelash serum before applying mascara to celebrities. The usage of eyelash serum in shooting, weddings, and parties is increasing during the forecast period which led to the growth of the eyelash serum market across the globe.

The global eyelash serum market is segmented based on type, ingredients, and distribution channel. Based on the type, the market is segmented into lash primer, prostaglandins, and peptides. Based on the ingredients, the market is segmented into organic and conventional. Based on the distribution channel, the market is sub-segmented into online and offline. Based on the distribution channel, the online distribution channel is expected to hold a prominent share in the growth of the global eyelash serum market. Online selling of eyelash serum from international brands is driving the growth of the global eyelash serum market. Moreover, many companies are promoting their products through campaigns to create awareness among people about their products and their benefits. For instance, in April 2021, the Eyelash serum brand RevitaLash Cosmetics, launched Curl Effect global campaign to encourage consumers to add curl to natural lashes using the brand's RevitaLash Advanced eyelash serum.

Geographically, the global eyelash serum market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is expected to be the fastest-growing region in the global eyelash serum market during the forecast period. The growing demand for thicker eyelashes is the major factor in increasing market growth. Women are facing lash issues such as falling eyelashes, thinning of lashes, and more due to which the demand for eyelash serum increases which led to the growth of the market. Many companies provide lash serums that treat the issues and provide stronger lashes. For instance, in 2022, YOUMEE launched a rapidly growing queen lash growth serum that provides ladies with beautiful lashes. The product has been designed to fulfill the requirement of those facing issues of small and thin eyelashes.

The major companies serving the global eyelash serum market include e.l.f. Cosmetics, Inc., Grande Cosmetics, LLC, L'Oreal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in March 2022, LeVaye Cosmetics launched a professional eyelash-enhancing serum, SHOW Lash. SHOW Lash is a physician-formulated, professional strength lash-enhancing serum designed to promote the appearance of longer, thicker-looking eyelashes in four to six weeks.

Research Methodology

The market study of the global eyelash serum market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market.

• Whitepapers, research papers, and news blogs.

• Company websites and their product catalog.

The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

• Global Eyelash Serum Market Research and Analysis by Type.
• Global Eyelash Serum Market Research and Analysis by Ingredient.
• Global Eyelash Serum Market Research and Analysis by Distribution Channel.

The Report Covers:

• Comprehensive research methodology of the global eyelash serum market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global eyelash serum market.
• Insights about market determinants that are stimulating the global eyelash serum market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.