PUBLISHER: Orion Market Research | PRODUCT CODE: 1215772
PUBLISHER: Orion Market Research | PRODUCT CODE: 1215772
Title:Global Healthy Biscuits Market Size, Share &Trends Analysis Report by Type (Digestive, Gluten-free, and Others) by Ingredients (Wheat, Oats, Multi-grain, and Others) and by Distribution Channel (Online and Offline) Forecast (2022-2028).
The global healthy biscuits market is anticipated to grow at a significant CAGR of 5.4% during the forecast period. Healthy biscuits are low-calorie biscuits made with added natural or artificial sweeteners, flavors, and other healthy ingredients and do not contain creams, chocolates, and other unhealthy toppings. The high consumption of sweet and unhealthy biscuits on regular basis may lead to obesity which further leads to the occurrence of other diseases. According to the Centers for Disease Control and Prevention (CDC), US obesity prevalence increased from 30.5% to 41.9%. The rising cases of obesity among people are increasing the adoption of healthy biscuits in lifestyle which led to the growth of the global healthy biscuits market.
The global healthy biscuits market is segmented based on type, ingredients, and distribution channel. Based on the type, the market is segmented into digestive, gluten-free, and others. Based on the ingredients, the market is segmented into wheat, oats, multi-grain, and others. Based on the distribution channel, the market is sub-segmented into online and offline. Among the type, the digestive segment is expected to hold a prominent share in the global healthy biscuits market. Digestive biscuits keep consumers full during the day and offer healthy nutrition that maintains bowel health. These biscuits also lower cholesterol levels, hence people suffering from diabetes or high blood sugar level can also consume digestive biscuits as a healthy snack. Many companies are introducing digestive biscuits of different flavors to meet customer demand while extending customer base which contributes to the growth of the global healthy biscuits market during the forecast period. For instance, in 2020, McVitie's launched two new flavors of chocolate digestive biscuits.
Geographically, the global healthy biscuits market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is expected to be the fastest-growing region in the global healthy biscuits market during the forecast period. The rising disposable income in the Asia-Pacific region is driving the growth of the global healthy biscuit market. The consumption of biscuits in this region is high due to which the production increases and many companies launch healthy biscuits to satisfy consumers' demand. For instance, in May 2022, Bonn Group launched premium digestive minis biscuits under its Americana range of product lines. The premium digestive minis have no artificial colors or artificial flavors. The biscuits will be available in 65 grams packs just for Rs. 10. Additionally, the company has planned to launch the product online and in the markets of Punjab, Haryana, Himachal Pradesh, and Delhi NCR.
The major companies serving the global healthy biscuits market include Aunt Gussie's Cookies & Crackers, Galletas Gullon S.A., Nairn's Oatcakes Ltd., Still Sweet, LLC (Good Dee's), Wellversed Health Pvt. Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2020, Mondelez India expanded into the wholesome biscuits segment with the launch of Bournvita Crunchy.
Research Methodology
The market study of the global healthy biscuits market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: