PUBLISHER: Orion Market Research | PRODUCT CODE: 1215780
PUBLISHER: Orion Market Research | PRODUCT CODE: 1215780
Title:Global Vitamin Fortified and Mineral Enriched Food and Beverage Market Size, Share and Trends Analysis Report, By Product Type (Cereal Based Products, Dairy Products, Beverages, and Infant Formulas), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacy/Drug Stores, and Online Retail Stores), Forecast Period (2022-2028).
The global vitamin fortified and mineral enriched food and beverage market is anticipated to grow at a substantial CAGR of 6.8% during the forecast period. The growing awareness about the fortified products' medicinal properties and healing benefits is leading to increasing demand for vitamin fortified and mineral enriched food and beverage products. Fortified foods can support maintaining healthy micronutrient levels which keep bones strong, supports digestion and prevent heart issues. Additionally, children are more nutritionally deficient than adults, their bodies need more minerals and vitamins as compared to adults to support growth, hence fortified foods are used to improve overall health. According to the World Health Organization (WHO), over 90 countries mandate the fortification of at least one industrially milled cereal grain. This, in turn, is contributing to the growth of the market.
The global vitamin fortified and mineral enriched food and beverage market is segmented based on the product type and distribution channel. Based on the product type, the market is segmented into cereal-based products, dairy products, beverages, and infant formulas. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacy/drug stores, and online retail stores. The above-mentioned segments can be customized as per the requirements. Based on product type the dairy products segment is anticipated to hold a considerable share in the market during the forecast period. As fortified dairy products which are easily available such as milk are widely used across the globe to support people get nutrients that they lack in their diets. They contain extra vitamins and minerals which are not present in the proper amount in natural milk, mostly the milk is fortified with vitamins A and D.
The global vitamin fortified and mineral enriched food and beverage market are further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. North America is anticipated to hold a significant share in the market. Owing to the availability of key players in the market such as Abbott Nutrition, Kellogg Co., PepsiCo, Inc., and others are boosting the market.
The major companies serving the global vitamin fortified and mineral enriched food and beverage market include Abbott Nutrition, Kellogg Co., Nestle S.A., PepsiCo, Inc., and Amway Corp. The market players are contributing to the market growth by the adoption of various strategies including mergers and acquisitions, collaborations, and new product launches, to stay competitive in the market. For instance, in 2021, PepsiCo, Inc. offered a product named Quaker 3 Minutos in a lower-income area of Mexico, which was valued for their money and is nutritious. Offered at an affordable price and is fortified with vitamins and minerals.
Research Methodology
The market study of the global vitamin fortified and mineral enriched food and beverage market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: