PUBLISHER: Orion Market Research | PRODUCT CODE: 1270950
PUBLISHER: Orion Market Research | PRODUCT CODE: 1270950
The global configure price and quote (CPQ) software market is anticipated to grow at a CAGR of 13.6% during the forecast period. CPQ software is a tool used by businesses to streamline and automate the sales quoting and proposal processes. The software helps sales teams quickly and accurately configure products or services, price them based on the customer's requirements, and generate a quote or proposal for the customer. CPQ software can integrate with other business systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems, to ensure that product and pricing information is up-to-date and consistent across all systems. It can also provide sales teams with real-time information on product availability and lead times. Owing to all such factors, the demand for CPQ software is growing.
The global CPQ software market is segmented by deployment type and end users. Based on deployment type, the market is bifurcated into cloud and on-premise. Based on end users, the market is bifurcated into SMEs (small and medium enterprises) and large enterprises. Among deployment types, cloud-based CPQ software solutions have become increasingly popular due to their ease of deployment, flexibility, and cost-effectiveness. Cloud-based CPQ solutions are hosted on the vendor's servers and accessed through the internet, which eliminates the need for companies to invest in expensive hardware and infrastructure.
Based on end users, the market is bifurcated into SMEs and large enterprises. Among these, large enterprises are likely to use PDF editing software the most. Large enterprises often have more complex sales processes, larger product catalogs, and a higher volume of quotes, making CPQ software a valuable tool to streamline sales operations and improve efficiency. Therefore, large enterprises tend to use CPQ software more frequently than SMEs.
The global CPQ software market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by the European market. However, the Asia-Pacific market is also expected to grow significantly, owing to several big organizations and a growing technological industry.
The North American region holds a huge number of large organizations that use CPQ software to ease their sales operations, such as Glassdoor and Tuffshed, that use Salesforce's CPQ software. With increasing competition in the market, businesses are looking for ways to streamline their sales processes and improve efficiency. The companies in the region are also collaborating and partnering with other major players, which is increasing the market's growth. For instance, in December 2021, Tacton, a global leader in CPQ solutions, announced a cooperation with KETIV, a full-service solutions supplier for design and manufacturing firms seeking digital transformation. According to the partnership agreement, in North America, KETIV currently distributes and deploys Tacton's best-of-breed Design Automation and CPQ software, as well as providing customers with support services to ensure seamless IT integration. The collaboration enables more manufacturers and industrial firms to correctly design, price, and quote highly customized goods, reducing quoting mistakes, saving time, and closing agreements faster.
The major companies serving the global CPQ software market include Aspire Technologies, Inc., Cincom Systems, Inc., Configure One, Inc., ConnectWise, LLC, Epicor Software Corp., and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Logik.io, the maker of Commerce Logic Engine technology that powers configuration for e-commerce and CPQ experiences, announced a new program that allows Oracle CPQ customers to migrate from Oracle CPQ to the duo of Logik.io and Salesforce CPQ to streamline the quote-to-cash (QTC) process in weeks rather than the months and years associated with traditional CPQ.