PUBLISHER: Orion Market Research | PRODUCT CODE: 1433365
PUBLISHER: Orion Market Research | PRODUCT CODE: 1433365
Global Sports Management Software Market Size, Share & Trends Analysis Report by Deployment Model (Cloud and On-Premises), by Application (Event Management and Scheduling, Team Management, Marketing Management, Client Management, and Others), and by End Users (Clubs, Leagues, and Sports Association), Forecast Period (2023-2030)
The global sports management software market is anticipated to grow at a CAGR of 9.2% during the forecast period (2023-2030) owing to the digital revolution in sports, rise in national and international sports events globally and increasing government investment in the sports industry. One of the major factors augmenting the demand for specialized management platforms in the sports sector is the rapid technological advancement in sports analytics. Modern analytics technology enables a multi-dimensional evaluation of performance, including player metrics and game strategies. Data allows coaches, team managers, and even the athletes themselves to make real-time informed decisions, thereby not only elevating the level of play but also increasing the chance of victory. The software provides a central hub for collecting and analyzing data, subsequently making the information readily accessible for strategic planning and operational decision-making.
The global sports management software market is segmented by the deployment model, application, and end users. Based on the deployment, the market is sub-segmented into cloud and on premises. Further, based on application, the market is sub-segmented into event management and scheduling, team management, marketing management, client management and others. Among the deployment model, the cloud sub-segment is anticipated to hold a considerable share of the market owing to easy access to sports data by many sports organizations with the help of devices such as laptops, mobiles, tablets, and others. Additionally, cloud-based platforms are easy to install and low cost, which drives this segment.
Among the application, the team management sub-segment is expected to hold a considerable share of the global sports management software market owing to increase in number of international and local tournaments in different sports like cricket, football, baseball, hockey, and many others, which fueled the demand for the team management segment. Sports management software provides insights into team tactics, formations, and strategies. By analyzing data from matches and training seasons, coaches, players, and analysts can assess the effectiveness of different approaches, make data-driven decisions on game plans, and adapt strategies based on the strengths and weaknesses of the opposition. Analytics plays a vital role in player recruitment and scouting processes. Clubs analyze player statistics, such as goals, assists, pass completion rates, and other performance indicators, to identify potential transfer targets and assess their suitability for the team's playing style.
The global sports management software market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to increase adoption of cloud-based services, increased adoption of internet of things and rising expenditure for the development of IT infrastructure the region. Additionally, rise in fan engagement support the market's overall expansion.
Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period due to the rising popularity of sports and the presence of new technology-based solution vendors. The region is home to various sports, including soccer, rugby, hockey, basketball, and baseball, as well as sports leagues, the most valuable of which is the National Football League. The National Football League (NFL) is a professional American football league that consists of 32 teams. Additionally, the region has a higher adoption rate of advanced technologies, including big data analytics, AI, and cloud computing, thereby resulting in the rising adoption of sports management software.
The major companies serving the sports management software market include ACTIVE Network, LLC, Omnify, SportsEngine, Inc., Engage Sports, LLC, TeamSnap, Inc., WildApricot Inc., RhinoFit, LeagueApps and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2022, Sport 80 develop app to digitise the American Kennel Club's (AKC) Agility League. The AKC Agility League allows teams from across the country to run courses locally, while competing on a national scale, and the application will allow their members to manage their team, registrations, scoring and the tracking of results with ease.
Through the app, Agility competitors will be able to create and register their teams, access and download course information to set up local courses at their convenience, and upload their scores upon completion.