PUBLISHER: Orion Market Research | PRODUCT CODE: 1749625
PUBLISHER: Orion Market Research | PRODUCT CODE: 1749625
Global Menopause Treatment Market Size, Share & Trends Analysis by Treatment (Dietary Supplements, OTC Pharma Products, Hormonal, and Non-hormonal), by Route of Administration (Topical, Injectable, and Oral), and by Distribution Channel (Institutional Sales, Retail Sales, and Online Sales) Forecast Period (2025-2035)
Industry Overview
Menopause treatment market size was $17.2 billion in 2024 and is growing at a CAGR of 6.1% during the forecast period (2025-2035). The growing female aging population globally directly contributes to a growing demand for menopause-related products and services contributing to the growth of the market during the forecast period. The number of women is increasing entering the menopause phase, as the global population ages. For instance, according to the study published by PubMed (National Library of Medicine) each year approx. 25 million women pass through menopause. The study estimated that by 2030, the global women population of menopausal and postmenopausal is predicted to increase to 1.2 billion, with 47 million new entrants each year. Additionally, according to the World Health Organization (WHO), the global population aged 60 years and older is expected to double by 2050.
Market Dynamics
Growing Awareness of Menopausal Health
Women are now getting more informed about the wide range of physical and emotional symptoms associated with menopause through various platforms. The growing awareness across the globe is significantly encouraging women to seek treatments and support. For instance, in 2024, Propaganda Brand Consultancy delivered a powerful Above-the-Line (ATL) campaign for GenM, 'Live Your Best Menopause.' The campaign consists of 6-sheet and 96-sheet billboards to target commuters. The campaign will see important conversations brought to millions of women. The campaign 'Live Your Best Menopause' focuses on inspiring and empowering women to thrive during their menopause journey. Additionally, in February 2023, Boots campaign 'Our Health Is As Individual As We Are.' This six-week campaign focuses on women's health, including menopause, by increasing awareness and highlighting the support available through their services. The campaign also expanded the Price Advantage scheme for Pregnacare and Menopace supplements.
Advancements in Hormone Replacement Therapy (HRT)
Hormone replacement therapy replaces hormones that the body no longer produces naturally after a woman stops menstruating. HRT is a type of medical treatment used to treat menopause symptoms such as hot flashes, night sweats, mood swings, and more. Recent advancements have modernized HRT and is now more customizable and safer to address the symptoms. For instance, in February 2025, Noom expanded into hormone replacement therapy to support women's health through menopause. The company's Noom + HRT offers a proven behavior change program with HRT medication to achieve whole-person health. The expansion into HRT offers critical support for women as they navigate menopausal hormone shifts.
Market Segmentation
OTC Pharma Product Segment to Lead the Market with the Largest Share
Among treatments, the market for OTC pharma products is growing owing to its accessibility, convenience, and increasing consumer trust. The company's global strategic initiatives and expansion in the OTC menopause product line are contributing to the growth of the market during the forecast period. For instance, in September 2024, Bonafide Health launched Thermella to reduce vasomotor symptoms. The product provides quick access to safe, effective menopause relief. It is the hormone-free, prescription-free nk3r antagonist for menopause symptom management.
Dietary Supplements: A Key Segment in Market Growth
The rising demand for natural, hormone-free solutions to manage menopause symptoms is driving the dietary supplements menopause market during the forecast period. The growing awareness among women for their wellness approved by clinical research, and influencer advocacy will significantly drive the segment's growth. For instance, in October 2024, Gytree launched protein specifically for peri/menopause for women over 40. The product fulfills the nutritional needs of women transitioning through menopause. The product encourages a range of physical and emotional challenges related to the menopause phase.
The global menopause treatment market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
Rising Focus on Women's Wellness and Preventive Care Boosts Product Innovation in Europe
The growing focus on women's wellness and preventive care boosts, the market players in the region are boosting products. The companies in the region are increasingly developing natural, holistic, and personalized solutions which is expected to propel the market growth during the forecast period. For instance, in August 2023, Theramex announced the expansion of its menopause product portfolio and geographic presence in Europe to improve access to menopause care.
North America Region Dominates the Market with Major Share
North America is expected to hold a significant share owing to the advanced healthcare infrastructure, growing awareness, and increasing healthcare expenditure in the region. For instance, according to the US Centers for Medicare & Medicaid Services, in 2023, the US healthcare spending grew by 7.5% reaching $4.9 trillion or $14,570 per person. Thus, the increased spending in Medicaid and private health insurance sectors has driven the healthcare expenditure. The enhanced healthcare infrastructure and rising services to improve accessibility and quality of care are further driving the market growth.
The major companies operating in the global menopause treatment market include Abbott Laboratories, Bayer AG, Merck & Co., Inc., Pfizer Inc., AbbVie, and Novartis AG, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Development