PUBLISHER: Orion Market Research | PRODUCT CODE: 1771328
PUBLISHER: Orion Market Research | PRODUCT CODE: 1771328
Global Moringa Products Market Size, Share & Trends Analysis by Product Type (Tea, Seeds, Oil, Leaf Powder, Others), by Application (Cosmetics, Dietary Supplements, Pharmaceuticals, Others), by Distribution Channel (Online, Offline) and Forecast Period (2025-2035)
Industry Overview
Moringa products market was valued at $8.15 billion in 2024 and is projected to reach $21.2 billion by 2035, with a growing CAGR of 9.1% during the forecast period (2025-2035). The increasing usage of moringa in various industries such as food and beverages, cosmetics, pharmaceuticals, and even animal feed is driving the growth of the global moringa market. Growing awareness regarding the medicinal benefits of moringa-based products among people is another factor driving the growth of the market globally. The utilization of moringa products is high in the pharmaceutical industry as medicine treats many diseases which contributes to the growth of the market. Several companies are introducing moringa capsules which boost immunity. For instance, in November 2021, Speaking Herbs launched a brand new moringa oil, all made to be 100% free of any chemicals or toxins. Derived from the seeds of the Moringa oleifera tree, moringa oil of Speaking Herbs is a cold-pressed, food-grade, extra virgin carrier or fixed oil.
Market Dynamics
Moringa's Health Benefits
Moringa, often called the "Miracle Tree," is packed with essential nutrients, antioxidants, and bioactive compounds that offer numerous health benefits. It is rich in vitamins A, C, and E, calcium, potassium, and iron, making it a powerful immune booster. Its high antioxidant content helps combat free radicals, reducing inflammation and slowing aging. Moringa supports heart health by lowering cholesterol and blood pressure, while its anti-diabetic properties help regulate blood sugar levels. It aids digestion, promotes liver detoxification, and enhances energy levels without caffeine. It is rich in macronutrients and micronutrients, vitamins, phytohormones, alkaloids, and flavonoids, which make this plant a multipurpose plant. Moringa is rich in nutrition owing to the presence of a variety of essential phytochemicals present in its leaves, pods, and seeds. According to a US manufacturer of moringa health food supplements, gram-for-gram moringa leaves contain twice the protein of yogurt, four times the vitamin A of carrots, three times the potassium of bananas, four times the calcium of milk, and seven times the vitamin C of oranges. Additionally, its anti-inflammatory and antimicrobial properties support skin health, wound healing, and overall well-being. With its diverse benefits, moringa is a valuable superfood for health and wellness.
Growing Popularity of Herbal & Ayurvedic Medicine
Moringa is gaining widespread recognition in Ayurveda due to its natural healing properties, high nutritional value, and minimal side effects compared to synthetic supplements. People are conscious but compelled to take calorific foods due to their busy schedules. Such food habits result in various health-related problems such as obesity, high blood pressure, diabetes, and various chronic diseases. For a balanced lifestyle, a proper diet with an optimum level of vitamins, minerals, and PUFAs is required which can be fulfilled by various moringa products such as moringa-made capsules available in the market in both online and offline mode. Moringa leaves have diversified uses, such as medicinal coated capsules (as powder), as drinks (Ziga drinks), and tea. Due to its nutritional properties.
Market Segmentation
The moringa leaf powder sub-segment is expected to hold a prominent share of the global moringa products market during the forecast period. Moringa leaf powder is rich in protein and utilized in the manufacturing of various products such as medicines for skin problems which led to the growth of the moringa products market across the globe. Moringa leaf powder can be used in many ways in medicines. Moringa powder can also treat chronic diseases such as inflammatory diseases, diabetes, and cancer, among others. Due to the medical benefits of moringa the demand for moringa leaf powder increases which results in the growth of the global moringa product market.
Moringa Oil for Cosmetics
Moringa oil has tremendous cosmetic value and is used in body and hair care. Moringa oil has been used in skin preparations and ointments. It has nourishing and emollient properties, making it a massage oil due to the presence of palmitoleic, oleic, and linoleic acids, vitamins A and C, and unsaturated fatty acids. This moringa oil is in demand due to its stability and resistance to rancidity and it has long been valued for its enfleurage property by the perfume industry. It is useful in the manufacture of perfume and hairdressing. The oil is known for its capacity to absorb and retain volatile substances and is therefore valuable in the perfume industry for stabilizing scents and the oil has been used in skin preparations and ointments since Egyptian times.
The global moringa products market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific region is expected to hold a prominent share in the global moringa products market during the forecast period due to the presence of key market players. Furthermore, the North American region is expected to be the fastest-growing region in the global moringa products market.
The Asia-Pacific region is expected to hold a prominent share in the growth of the global moringa products market during the forecast period due to the wide availability of moringa products. Countries including India have a wide availability of plant-based products such as moringa powder. Additionally, the large presence of key market players in this region is also driving the growth of the moringa products market. Many Indian companies are exporting moringa powder due to the increased demand for plant-based products. For instance, in December 2020, India started exports of Moringa powder, keeping in mind its rising global demand and nutritional properties. Medikonda Nutrients has been supported to start the export activities.
The major companies serving the global moringa products market include Amway Corp., Himalaya Wellness, The Body Shop, Tata Consumer Products Limited, Kuli Kuli, Inc., and Sunfood Corporation. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in November 2020, the UK-based brand Aduna launched organic moringa capsules amid increasing interest in the super leaf and soaring demand for immunity-boosting supplements.
Recent Development