Global Business Intelligence Market 2025-2035

Description

List of Tables

Business Intelligence Market Size, Share & Trends Analysis Report by Component (Solutions, and Services), by Deployment Mode (Cloud, and On-Premises), by Organization Size (Small and Medium-sized Enterprises (SMEs), and Large Enterprises), by Business Function (Human Resource, Finance, Operations, Sales and Marketing), and by Verticals (Retail, Manufacturing, Government and Public Services, Media and Entertainment, Transportation and Logistics, BFSI, Telecom and IT, Healthcare and Life Sciences, Tourism and Hospitality, and Others) Forecast Period (2025-2035)

Industry Overview

Business intelligence market size was valued at $34.5 billion in 2024. The market is projected to grow from $37.3 billion in 2025 to $86.8 billion by 2035, exhibiting a CAGR of 8.8% during the forecast period (2025-2035). Businesses are collecting huge quantities of data, leading to the application of BI tools for processing and decision-making. Cloud BI is adaptive, scalable, and affordable, apt for SMEs. Real-time analytics are increasing in demand, necessitating AI and ML-powered platforms. BI powered by AI complements traditional systems, while remote working and hybrid models stimulate demand. Industry-wide BI integration improves customer experience, supply chain efficiency, and regulatory compliance. It additionally helps businesses to monitor market trends and remain competitive.

Market Dynamics

Cloud-Based BI and Remote Data Access

Increasing demand for cloud-based business intelligence solutions is driving market growth, facilitating remote real-time analytics of data and lowering the IT infrastructure expense of enterprises and labs. For instance, in November 2024, Waters launched a new cloud-based software known as Waters Connect Data Intelligence that offers real-time audit readiness and response to inquiries to laboratories. The solution applies Waters Empower Chromatography Data System (CDS) data to enable laboratories to be assured of audit-readiness. It builds comprehensive dashboards that provide advanced analytical reports on lab information, reducing the risk of adverse results in regulatory audits. It is designed to integrate seamlessly into Empower CDS, evading costly integration and providing remote real-time data access.

Growing Demand for Data-Driven Decision-Making

Market expansion is led by the adoption of data-driven approaches by companies to enhance efficiency, reduce costs, and improve customer experience. For instance, in February 2025, DataStrike introduced Business Intelligence Managed Services, featuring a fractional support model to offer solutions for frontend visualization and data management problems. The services, which are experts in platforms such as Snowflake, Databricks, and Azure Data Factory, rationalize complex data landscapes and craft customized dashboards for better decision-making and measurable business outcomes.

Market Segmentation

Based on the component, the market is segmented into solutions (dashboards and scorecards, data integration and ETL, reporting and visualization, query and analysis), and services (consulting, deployment and integration, support and maintenance).
Based on the deployment mode, the market is segmented into cloud and on-premises.
Based on the organization size, the market is segmented into small and medium-sized enterprises (SMEs) and large enterprises.
Based on business function, the market is segmented into human resources, finance, operations, sales, and marketing.
Based on verticals, the market is segmented into retail, manufacturing, government and public services, media and entertainment, transportation and logistics, BFSI, telecom and IT, healthcare and life sciences, tourism and hospitality, and others (real estate, education, energy and utilities).

BFSI (Banking, Financial Services, and Insurance) Segment to Lead the Market with the Largest Share

The BFSI sector is a leading player in the global business intelligence market, utilizing AI software for decision-making, risk evaluation, and customer engagement. These software programs automate compliance functions, offer personalized financial products, and enhance operational efficacy. BFSI is a heavy user of BI products due to its data-centric nature. Firms are shifting to cloud-based software for real-time insights, combining AI and ML for fraud detection, and spending heavily on big data analytics for competitive advantage. For instance, in October 2023, SBS introduced a new, modular, real-time, cloud-native core banking platform that improves business-critical banking systems. The platform facilitates deposits, payments, lending, compliance, and regulatory reporting, and combines with SBS's digital engagement platform, improving customer and employee experience.

Cloud: A Key Segment in Market Growth

Cloud deployment mode of BI refers to a process of providing computing services via the internet, promoting data accessibility, scalability, and cost savings. Cloud deployment models are of four types such as public, private, hybrid, and multi-cloud. Some of its applications are real-time data analysis, integration with AI/ML, data visualization, scalability, performance optimization, collaboration, remote access, cost savings, and adherence to international security standards such as GDPR and HIPAA. These models of deployment enable organizations to improve resources, make rapid decisions, and save costs. Furthermore, cloud deployment is fueling global business intelligence adoption across sectors, enabling data-driven decision-making, IoT integration, and big data analysis. SaaS BI products such as Power BI and Tableau are picking up steam with their ease of deployment.

Regional Outlook

The global business intelligence market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).

Exponential Data Growth in Asia-Pacific

Indian adoption of AI is accelerating with the trend of digital transformation among businesses to boost the efficiency of operations, customer intelligence, and forecasting finance. For instance, in January 2025, Microsoft started a two-year, $3 billion investment for AI and cloud infrastructure in India with the plan to drive adoption of AI, skilling, and innovation. The organization was set to skill and train 10 million individuals by the year 2030 and introduced an AI Innovation Network to boost the move from research to business solutions. Microsoft's approach to responsible AI is based on six core principles such as fairness, reliability, safety, privacy, security, inclusiveness, transparency, and accountability.

North America Region Dominates the Market with Major Share

North America holds a significant share owing to the US market experiencing significant growth, owing to the increasing adoption of AI and machine learning in BI platforms for psychological evaluation and assessment of reliability. For instance, in September 2024, Voicera AI launched its Sincerity video and audio analysis application, a cutting-edge AI-powered tool that evaluates human verbal and non-verbal cues from video and audio communications to determine trustworthiness. This application reduces reliance on subjective impressions and builds trust in transactions.

Market Players Outlook

The major companies operating in the global business intelligence market include IBM Corp., Microsoft Corp., Oracle Corp., Salesforce, Inc., and SAS Institute Inc., among others. Market players are leveraging partnerships, collaborations, mergers and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In January 2025, Domo collaborated with Data Consulting Group (DCG) to assist with enterprise-scale complex data and analytics needs. DCG utilizes Domo's AI and data products platform to automate, integrate, and advance data environments for leading brands. Domo offers end-to-end data management and democratization across the entire enterprise, federating data across different organizations on a single super-platform. The collaboration includes integration with the world's largest gaming platforms to simplify customer tracking and create a collaborative approach to analytics.
In July 2024, Kaufman Rossin launched Business Intelligence Consulting Services as part of the Digital Transformation service line. The services, fueled by the Domo platform, are meant to enable organizations to take unconnected data and make it useful information, automate operations, and find opportunities to grow. The services involve process automation, integration, real-time visualization, and application development.
In October 2024, Cloverleaf Analytics unveiled version 4.0 of its Insurance Intelligence platform, with a new data warehouse for rapid data uploads, AI-driven insights, and vendor-neutral BI, as a reaction to its recent addition of support for vendor-neutral business intelligence platforms such as Pyramid Analytics and Microsoft Power BI.

The Report Covers:

Market value data analysis for 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global business intelligence market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2028869

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Global Business Intelligence Market Sales Analysis - Component| Deployment mode| Organization Size| Business Function | Vertical ($ Million)
Business Intelligence Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Business Intelligence Industry Trends
- 2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the Business Intelligence Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For Global Business Intelligence Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Business Intelligence Market: Impact Analysis
3.3. Market Opportunities

4. Competitive Landscape

4.1. Competitive Dashboard - Business Intelligence Market Revenue and Share by Manufacturers
Business Intelligence Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. IBM Corp.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Microsoft Corp.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Oracle Corp.
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Salesforce, Inc.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. SAS Institute Inc.
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Global Business Intelligence Market Sales Analysis by Component ($ Million)

5.1. Solutions
- 5.1.1. Dashboards and Scorecards
- 5.1.2. Data Integration and ETL
- 5.1.3. Reporting and Visualization
- 5.1.4. Query and Analysis
5.2. Services
5.3. Consulting
5.4. Deployment and Integration
5.5. Support and Maintenance

6. Global Business Intelligence Market Sales Analysis by Deployment Mode ($ Million)

6.1. Cloud
6.2. On-premises

7. Global Business Intelligence Market Sales Analysis by Organization Size ($ Million)

7.1. Small and Medium-sized Enterprises (SMEs)
7.2. Large Enterprises

8. Global Business Intelligence Market Sales Analysis by Business Function ($ Million)

8.1. Human Resource
8.2. Finance
8.3. Operations
8.4. Sales and Marketing

9. Global Business Intelligence Market Sales Analysis by Vertical ($ Million)

9.1. Retail
9.2. Manufacturing
9.3. Government and Public Services
9.4. Media and Entertainment
9.5. Transportation and Logistics
9.6. BFSI
9.7. Telecom and IT
9.8. Healthcare and Life Sciences
9.9. Tourism and Hospitality
9.10. Others (Real Estate, Education, Energy, and Utilities)

10. Regional Analysis

10.1. North American Business Intelligence Market Sales Analysis - Component| Deployment mode| Organization Size| Business Function |Vertical| Country ($ Million)
Macroeconomic Factors for North America
- 10.1.1. United States
- 10.1.2. Canada
10.2. European Business Intelligence Market Sales Analysis - Component| Deployment mode| Organization Size| Business Function| Vertical |Country ($ Million)
Macroeconomic Factors for Europe
- 10.2.1. UK
- 10.2.2. Germany
- 10.2.3. Italy
- 10.2.4. Spain
- 10.2.5. France
- 10.2.6. Russia
- 10.2.7. Rest of Europe
10.3. Asia-Pacific Business Intelligence Market Sales Analysis - Component| Deployment mode| Organization Size| Business Function |Vertical |Country ($ Million)
Macroeconomic Factors for Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. South Korea
- 10.3.4. India
- 10.3.5. Australia & New Zealand
- 10.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Others)
- 10.3.7. Rest of Asia-Pacific
10.4. Rest of the World Business Intelligence Market Sales Analysis - Component| Deployment mode| Organization Size| Business Function | Vertical| Country ($ Million)
Macroeconomic Factors for the Rest of the World
- 10.4.1. Latin America
- 10.4.2. Middle East and Africa

11. Company Profiles

11.1. Alteryx, Inc.
- 11.1.1. Quick Facts
- 11.1.2. Company Overview
- 11.1.3. Product Portfolio
- 11.1.4. Business Strategies
11.2. Amazon Web Services, Inc.
- 11.2.1. Quick Facts
- 11.2.2. Company Overview
- 11.2.3. Product Portfolio
- 11.2.4. Business Strategies
11.3. Board International SA
- 11.3.1. Quick Facts
- 11.3.2. Company Overview
- 11.3.3. Product Portfolio
- 11.3.4. Business Strategies
11.4. Clear Analytics BI
- 11.4.1. Quick Facts
- 11.4.2. Company Overview
- 11.4.3. Product Portfolio
- 11.4.4. Business Strategies
11.5. Domo, Inc.
- 11.5.1. Quick Facts
- 11.5.2. Company Overview
- 11.5.3. Product Portfolio
- 11.5.4. Business Strategies
11.6. GoodData Corp.
- 11.6.1. Quick Facts
- 11.6.2. Company Overview
- 11.6.3. Product Portfolio
- 11.6.4. Business Strategies
11.7. Hitachi Vantara LLC
- 11.7.1. Quick Facts
- 11.7.2. Company Overview
- 11.7.3. Product Portfolio
- 11.7.4. Business Strategies
11.8. IBM Corp.
- 11.8.1. Quick Facts
- 11.8.2. Company Overview
- 11.8.3. Product Portfolio
- 11.8.4. Business Strategies
11.9. Idera, Inc.
- 11.9.1. Quick Facts
- 11.9.2. Company Overview
- 11.9.3. Product Portfolio
- 11.9.4. Business Strategies
11.10. Infor, Inc.
- 11.10.1. Quick Facts
- 11.10.2. Company Overview
- 11.10.3. Product Portfolio
- 11.10.4. Business Strategies
11.11. insightsoftware, LLC
- 11.11.1. Quick Facts
- 11.11.2. Company Overview
- 11.11.3. Product Portfolio
- 11.11.4. Business Strategies
11.12. Microsoft Corp.
- 11.12.1. Quick Facts
- 11.12.2. Company Overview
- 11.12.3. Product Portfolio
- 11.12.4. Business Strategies
11.13. Oracle Corp.
- 11.13.1. Quick Facts
- 11.13.2. Company Overview
- 11.13.3. Product Portfolio
- 11.13.4. Business Strategies
11.14. QlikTech International AB
- 11.14.1. Quick Facts
- 11.14.2. Company Overview
- 11.14.3. Product Portfolio
- 11.14.4. Business Strategies
11.15. Salesforce, Inc.
- 11.15.1. Quick Facts
- 11.15.2. Company Overview
- 11.15.3. Product Portfolio
- 11.15.4. Business Strategies
11.16. SAP SE
- 11.16.1. Quick Facts
- 11.16.2. Company Overview
- 11.16.3. Product Portfolio
- 11.16.4. Business Strategies
11.17. SAS Institute Inc.
- 11.17.1. Quick Facts
- 11.17.2. Company Overview
- 11.17.3. Product Portfolio
- 11.17.4. Business Strategies
11.18. Sisense Ltd.
- 11.18.1. Quick Facts
- 11.18.2. Company Overview
- 11.18.3. Product Portfolio
- 11.18.4. Business Strategies
11.19. ThoughtSpot Inc.
- 11.19.1. Quick Facts
- 11.19.2. Company Overview
- 11.19.3. Product Portfolio
- 11.19.4. Business Strategies
11.20. Zoho Corporation Pvt. Ltd.
- 11.20.1. Quick Facts
- 11.20.2. Company Overview
- 11.20.3. Product Portfolio
- 11.20.4. Business Strategies