US Refrigerator Market 2025-2035

US Refrigerator Market Size, Share & Trends Analysis Report by Material Type (Plastic, Paper & Paperboard, Glass, Metal and Others), by Packaging Type (Flexible Packaging, Rigid Packaging, and Semi-Rigid Packaging), and by End-User (Food & Beverage, Pharmaceutical & Healthcare, Industrial, Cosmetics and Personal Care, Electronics and Other), Forecast Period (2025-2035)

Industry Overview

US refrigerator market was valued at $18.2 billion in 2024 and is projected to reach $33.8 billion in 2035, growing at a CAGR of 5.7% during the forecast period (2025-2035). The US refrigerator market is driven by rising demand for energy-efficient appliances, integration into home smart systems, and growing interest among consumers in advanced features like touchscreens, AI-driven food management, and connectivity inside IoT systems. Increasing environmental regulations, consumers' awareness of energy consumption, and the requirement to reduce greenhouse gas emissions are accelerating the adoption of ENERGY STAR-certified and green refrigerator technology. For instance, in March 2025, Samsung launches a global line-up of smart refrigerators that includes 4-Door, 4-Door French door, and Side-by-Side models, featuring expanded screen options like the 9-inch AI Home and enhanced Family Hub displays. Main upgrades include an improved AI Vision Inside that can now recognize 37 food types, including processed items, enabling personalized meal planning and recipe suggestions. The refrigerators integrate with Samsung's smart home ecosystem, offering appliance control, energy monitoring via SmartThings Energy, and voice interaction through Bixby. Select models feature AI Hybrid Cooling for consistent freshness, space-efficient designs, and convenience features like Auto Open Door and Beverage Center.

Market Dynamics

Shift Toward Sustainability and Eco-Friendly Refrigerants

Growing environmental awareness and stricter environmental regulations are pushing manufacturers toward natural refrigerants. According to the US Environmental Protection Agency (EPA), in December 2020, the American Innovation and Manufacturing (AIM) Act, to regulate hydrofluorocarbons (HFCs), potent greenhouse gases used in products like refrigerators, air conditioners, foams, aerosols, and fire suppression systems. The legislation tasks the EPA with phasing down production and consumption of HFCs, regulating HFCs and alternatives, and encouraging the shift to low-GWP alternatives by sector-specific limitations. The AIM Act facilitates a move toward next-generation technologies, such as non-fluorinated refrigerants and lower-GWP blends of HFCs, to minimize climate impacts. The shift comes with improvements in vacuum-insulated panels, increased compressor efficiency, and recyclable content to lower carbon footprints.

• In November 2023, Whirlpool Corp. unveiled SlimTech insulation, the first North American refrigerator vacuum insulated structure (VIS) technology. Rather than using bulky polyurethane foam like conventional insulation, SlimTech features a proprietary vacuum-sealed material that can reduce wall thickness as much as 66%, increasing interior space by as much as 25%. Its recyclable value potential may displace non-recyclable foam insulation, aligning with Whirlpool's circular economy aspirations.

Adoption of Immersive Design and Visualization Technologies

The US refrigerator market is increasingly influenced by progress in immersive and collaborative technologies that boost product design, prototyping, and customer interaction. The combination of augmented reality (AR) and secure remote visualization solutions enables manufacturers to optimize development cycles, enhance design accuracy, and minimize time-to-market with reduced physical prototyping expenses. They not only enhance engineering and manufacturing efficiency but also facilitate improved coordination among teams, suppliers, and customers, enabling quicker decision-making and increased customization to accommodate changing consumer needs.

• In May 2023, ENGIE Refrigeration is leveraging Hololight Space augmented reality technology to simplify the design, review, and presentation of its massive chillers and heat pumps. Through the projection of full-size, highly detailed 3D CAD models into actual environments, the company is able to review faster, minimize errors, and display products without the need for physical relocation. Hololight Stream enables real-time visualization through rendering on secure external servers and streaming encrypted images to XR devices, providing data security while enhancing collaboration with teams, suppliers, and customers.

Market Segmentation

• Based on the product type, the market is segmented into single door, double door, side-by-side door, French door, and others.
• Based on the application, the market is segmented into household and commercial.
• Based on the distribution channel, the market is segmented into the online channel and the offline channel.

French Door Segment to Lead with Premium Features and Aesthetic Appeal

The French door refrigeration segment is likely to continue leading the US market with growing consumer demand for large-sized appliances, advanced storage versatility, and energy-saving design. These units are in huge demand among the mid- to high-income segments, catering to consumers looking for performance as well as design. Advanced features like dual cooling, Wi-Fi connectivity, AI-driven temperature control, and inbuilt touchscreens are also contributing to the widening of this segment's base.

• In March 2025, Samsung Electronics revealed its updated "AI Home" vision at the Welcome to Bespoke AI event in Seoul, introducing enhanced AI-powered appliances with intelligent screens across segments such as refrigerators, washing machines, and vacuum cleaners, several of which will also appear in the US. These appliances have improved AI technology for energy efficiency, convenience, and personalized care combined via Bixby voice control, SmartThings connectivity, and Knox security with post-quantum cryptography. Added features include AI-enabled food recognition, adaptive cooling, quicker laundry cycles, and enhanced cleaning modes.

Household: The Largest Application Segment

Home refrigerators dominate the US market, driven by increasing residential building, urbanization, and changing lifestyle demands. Consumers are increasingly opting for energy-efficient and connectivity-enabled appliances that are commensurate with sustainability objectives and provide greater convenience. The segment is also driven by the trend toward multifunction kitchens and the increasing prominence of health-aware food storage attitudes. Younger consumers are also demonstrating readiness to spend on appliances that are part of home automation, track usage patterns, and lower the cost of running with optimized cooling cycles.

• LG Electronics introduced its InstaView MoodUP fridge in the US market, with LED door panels with color-customizable facade, voice assistance through Alexa and Google Assistant, and freshness monitoring based on artificial intelligence-features meant to appeal to tech-conscious households. While demand is strong, volatile raw material prices and supply chain interruptions can affect replacement cycles, with flexible manufacturing and local sourcing becoming key strategies.

Market Players Outlook

The major companies operating in the US refrigerator market include Godrej Group, Haier Group Corp., LG Electronics Inc., Samsung Electronics Co., Ltd., Whirlpool Corp., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

• In June 2025, Samsung Electronics announced a software update for its Bespoke AI Refrigerators with screens, for boosting convenience and personalization. The update introduces Bixby's Voice ID, a multi-voice recognition feature that links recognized voices to individual Samsung accounts, enabling tailored calendar access, photo viewing, and device location alerts. For users with vision enhancements on Galaxy devices, display settings like color inversion or grayscale sync automatically. Bixby can now also be activated by double-tapping the display when the screen is off. Initially rolling out to Bespoke AI Refrigerators with AI Family Hub in 2025, the update will extend in Q2 to AI Home models. It also expands Samsung TV Plus access, previously available only in South Korea and the US, to Canada, Brazil, Australia, Mexico, and India, allowing users to enjoy entertainment directly from their refrigerators.

The Report Covers:

• Market value data analysis of 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the US refrigerator market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.