North American Bathroom Accessories Market 2025-2035

Description

List of Tables

North America Bathroom Accessories Market Size, Share & Trends Analysis Report by Product Type (Towel Racks & Rings, Hooks, Paper Holders, Toothbrush Holders & Soap Dishes/Dispensers, Grab Bars & Safety Accessories, Shower Accessories, Bathroom Cabinets & Vanities, Bathroom Scales, and Others) by Material (Stainless steel, Brass, Plastic (polymer), Ceramic/glass, Aluminum, and Others) and by End-User (Residential, Commercial, and Others) Forecast Period (2025-2035)

Industry Overview

North America bathroom accessories Market was valued at $7.7 billion in 2024 and is projected to reach $12.3 billion by 2035, growing at a CAGR of 4.4% during the forecast period (2025-2035). Its key market drivers in the bathroom industry include a growing consumer interest in home improvement, particularly for aesthetics and functionality. The rise of smart bathroom technology, such as touchless faucets and digital showers, is noteworthy. Additionally, the aging population is increasing the demand for aging-in-place solutions such as grab bars. Growth in residential and commercial construction, including new developments in hospitality and healthcare, is also contributing to the market. Furthermore, consumers' heightened awareness of sustainability is boosting demand for eco-friendly fixtures and materials, while rising disposable incomes are driving interest in luxurious bathroom designs.

Market Dynamics

Renovation & New-Build Demand

Residential renovation and remodeling remain a primary demand engine for North American bathroom accessories. Homeowners continue to prioritize bathrooms as high-return renovation projects - upgrading fixtures, storage, and finishes to improve comfort, resale value, and energy/water efficiency. In mature markets such as the U.S. and Canada, replacement cycles for accessories and fixtures (driven by wear, style changes, and water-efficiency upgrades) sustain steady demand even when housing starts moderate. Commercial refits - hotels, hospitality, office campuses and healthcare facilities - also contribute, especially when properties adopt accessible design standards and higher hygiene requirements. These renovation patterns translate into outsized growth for aesthetically differentiated accessories (designer towel racks, integrated storage/vanities) and for product families tied to water-saving or touchless operation.

Technology & Hygiene Innovation

The adoption of touchless and smart technologies is accelerating across bathroom categories. Touchless dispensers, sensor-activated faucets, bidet seats, and integrated smart toilets have moved from premium niche to mainstream lines for many large vendors. Health and hygiene concerns since the pandemic accelerated interest in contactless operation, while smart home penetration and bathroom wellness trends (integrated lighting, shower systems, and bidet functionality) create new revenue streams and higher average selling prices. Suppliers that bundle connectivity, water-use analytics, and low-maintenance finishing secure pricing premiums and strengthen retailer/installer relationships.

Demographics, safety & regulation

An aging population and accessibility regulations (building codes, public facility standards, and aging-in-place initiatives) are driving demand for grab bars, safety accessories, and ADA-compliant designs. Healthcare and senior living construction or retrofit projects frequently specify safety-first accessories, boosting that segment's growth rate. Concurrently, sustainability rules and rising consumer preference for recyclable/low-impact materials push manufacturers toward stainless steel, recycled metals, and engineered polymers-shifts that change sourcing, cost structure, and product marketing. This regulatory and demographic interplay is particularly influential in determining which product families grow fastest and where manufacturers prioritize design investments.

Market Segmentation

Based on the product type, the market is segmented into towel racks & rings, hooks, paper holders, toothbrush holders & soap dishes/dispensers, grab bars & safety accessories, shower accessories, bathroom cabinets & vanities, bathroom scales, and others.
Based on the material, the market is segmented into stainless steel, brass, plastic (polymer), ceramic/glass, aluminum, and others.
Based on the end-user industry, the market is segmented into residential, commercial, and others.

Towel Racks & Rings Segment to Lead the Market with the Largest Share

Towel Racks & Rings have historically captured one of the largest shares of both unit volume and revenue in the bathroom accessories category. Several structural reasons explain why towel racks/ rings lead: they are virtually universal in bathroom builds and renovations (installed in nearly every residential bathroom and most commercial restrooms), they come in a wide range of price points (from low-cost basic bars to premium heated towel rails), and they are easy retrofit items for renovations - homeowners and specifiers often choose towel hardware to update finishes and coordinate design themes across sinks, showers, and cabinetry. Industry reports identify towel rack/ring as a top revenue generator in the North American product mix for 2024, reflecting both breadth of adoption and a steady replacement cadence.

Regional Outlook

The North America bathroom accessories market is further divided by countries, including US, and Canada.

US Dominates the Market with a Major Share

North American region, the US dominates the bathroom accessories market by a substantial margin in terms of revenue, SKU depth, and innovation leadership. US market size estimates show the United States represented the largest national market within North America in 2024 - for example, Grand View Research reports the US bathroom accessories market revenue at around USD 3.7 billion in 2024 and forecasts robust growth to 2030. The US's dominance is driven by several factors: the sheer size of the housing stock, ongoing remodeling and retrofit activity, high disposable incomes in many buyer segments, and a mature retail and distribution infrastructure that supports many national and international brands

Market Players Outlook

The major companies operating in the North America bathroom accessories market include American Standard Brands, Delta Faucet Co., Kohler Co., Moen Inc., Pfister, and others. The companies are pursuing partnerships, collaborations, mergers, and acquisitions to drive innovation, expand product portfolios, enhance sustainability, and strengthen market presence. These strategies enable players to respond to growing demand for energy-efficient, high-performance insulation solutions across residential, commercial, and industrial applications while maintaining a competitive edge.

Recent Developments

In February 2024, KOHLER announced that select KOHLER smart toilets are now available in black (product line expansion).
In February 2024, KBIS (Delta Faucet): Delta Faucet unveiled innovations and collections (KBIS 2024 product debuts). (PR/KBIS coverage).
In May 2024, Delta launched Touch2O with Touchless Technology (expanded touchless offerings).
In December 2024, Moen expanded product offerings with the Jase bathroom collection (new finishes and coordinated accessories).
In February 2025, Delta announced strategic portfolio expansion by adding Newport Brass (entry into a more premium/luxury segment).
In February 2025, Kohler showcased new smart toilets and smart shower systems (KBIS 2025 product highlights and campaigns)

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the North America bathroom accessories market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2023971

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
North America Bathroom Accessories Market Sales Analysis - Product Type | Material | End-User($ Million)
North America Bathroom Accessories Market Sales Performance Size of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key North America Bathroom Accessories Industry Trends
- 2.2.2. Market Recommendations

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For the North America Bathroom Accessories Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For North America Bathroom Accessories Market: Impact Analysis
3.3. Market Opportunities
- 3.3.1. Opportunities For the North America Bathroom Accessories Market: Impact Analysis

4. Competitive Landscape

4.1. Competitive Dashboard - North America Bathroom Accessories Market Revenue and Share by Manufacturers
Bathroom Accessories Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. American Standard Brands
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Delta Faucet Co.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Kohler Co.
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Moen Inc.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Pfister
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. North America Bathroom Accessories Market Sales Analysis by Product Type ($ Million)

5.1. Towel Racks & Rings
5.2. Hooks
5.3. Paper Holders
5.4. Toothbrush Holders & Soap Dishes/Dispensers
5.5. Grab Bars & Safety Accessories
5.6. Shower Accessories
5.7. Bathroom Cabinets & Vanities
5.8. Bathroom scales
5.9. Others

6. North America Bathroom Accessories Market Sales Analysis by Material ($ Million)

6.1. Stainless Steel
6.2. Brass
6.3. Plastic (polymer)
6.4. Ceramic/Glass
6.5. Aluminum
6.6. Others

7. North America Bathroom Accessories Market Sales Analysis by End-User ($ Million)

7.1. Residential
7.2. Commercial
7.3. Others

8. Regional Analysis

8.1. North America Bathroom Accessories Market Sales Analysis - Product Type | Material | End-User | Country ($ Million)
Macroeconomic Factors for North America
- 8.1.1. US
- 8.1.2. Canada

9. Company Profiles

9.1. American Standard Brands
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
9.2. Brizo
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
9.3. Delta Faucet Co.
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
9.4. Duravit AG
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
9.5. Hansgrohe Group
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
9.6. Jacuzzi Brands LLC
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
9.7. Kohler Co.
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
9.8. LIXIL Corp.
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
9.9. Mike + Ally
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
9.10. Moen Inc.
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
9.11. Pfister
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
9.12. Roca Sanitario S.A.
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
9.13. Sloan Valve Co.
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
9.14. TOTO Ltd.
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
9.15. WetStyle
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies