Asia-Pacific Personal Care Appliances Market 2025-2035

Description

List of Tables

Asia-Pacific Personal Care Appliances Market Size, Share & Trends Analysis Report by Gender (Men, Women, and Unisex), by Appliance Type (Shaving & Grooming Appliances (Trimmers, Shavers, Epilator, and Clippers), Hair Styling Appliances (Hair Straightening Machine & Brush, Hair Dryers, Hair Curlers, and Others (Hair Crimpers)), Oral Care Appliances (Electric Toothbrush and Teeth Whiteners), Massager (Foot Massager, Body Massager, and Face Massager), and Others (Steamers & Vaporizers, Heating Pads)), and by Distribution Channels (Online Channel and Offline Channel (Supermarkets & Hypermarkets, Departmental Stores, and Specialty Stores), Forecast Period (2025-2035)

Industry Overview

Asia-Pacific personal care appliances market was valued at $9.5 billion in 2024 and is projected to reach $19.0 billion by 2035, growing at a CAGR of 6.5% during the forecast period (2025-2035). The Asia-Pacific personal care appliances market is witnessing steady expansion, supported by rising consumer focus on grooming and wellness. Increasing disposable incomes across emerging economies are contributing to higher adoption of advanced products. Urbanization and lifestyle changes are further influencing the demand for convenient, technology-driven appliances. Local manufacturers are also playing a key role by offering affordable yet innovative solutions. The younger demographic, in particular, is shaping preferences toward modern and multifunctional devices.

Market Dynamics

Rising Adoption of Shaving & Grooming Appliances

The Asia-Pacific personal care appliances market is witnessing strong growth driven by increased demand for shaving and grooming appliances. Consumers are prioritizing personal hygiene and convenience, which has led to the rising adoption of electric shavers, trimmers, and beard grooming kits. Companies such as Philips N.V. have expanded their regional offerings, introducing advanced grooming devices tailored for local preferences. Innovative features, including skin protection technology and cordless designs, are appealing to younger demographics. Retailers across the region are actively promoting these appliances through both online and offline channels. As a result, shaving and grooming appliances continue to dominate product-level growth in this region.

Expansion of Offline Retail Channels

Offline distribution channels are playing a pivotal role in the expansion of the Asia-Pacific personal care appliances market. Leading brands like Panasonic Corporation are strengthening their presence in specialty stores, electronics retailers, and large-format supermarkets. Physical retail stores provide consumers the opportunity to experience products firsthand, fostering trust and brand loyalty. Moreover, promotional campaigns and in-store demonstrations are encouraging higher adoption rates across both urban and semi-urban areas. The convenience of offline channels complements online availability, driving overall market penetration. Consequently, offline retail remains a key growth driver for the sector in the Asia-Pacific region.

Market Segmentation

Based on gender, the market is segmented into men, women, and unisex.
Based on the appliance type, the market is segmented into shaving & grooming appliances (trimmers, shavers, epilator, and clippers), hair styling appliances (hair straightening machine & brush, hair dryers, hair curlers, and others (hair crimpers)), oral care appliances (electric toothbrush and teeth whiteners), massager (foot massager, body massager, and face massager), and others (steamers & vaporizers, heating pads).
Based on the distribution channels, the market is segmented into online channels and offline channels (supermarkets & hypermarkets, departmental stores, and specialty stores).

Shaving & Grooming Appliances Segment to Lead the Market with the Largest Share

The regional demand for shaving and grooming appliances has been expanding steadily as men's grooming routines continue to diversify. Panasonic Corporation has strengthened its presence by introducing electric shavers designed for sensitive skin. Philips has also focused on trimmers with precision technology tailored for young urban consumers. Local players in India and Southeast Asia are complementing this trend with cost-effective grooming kits. The appeal of portable and cordless products is particularly strong among working professionals.

Offline: A Key Segment in Market Growth

Brick-and-mortar outlets remain vital to the expansion of the personal care appliances sector across Asia-Pacific. Retail chains in countries such as Japan and India provide customers with the opportunity to compare products before purchase. Havells India Limited has strengthened its retail presence by showcasing grooming devices across multi-brand stores. Similarly, Dyson has invested in premium offline experience centers across major cities in the region. These physical channels allow consumers to receive live demonstrations and after-sales support. As a result, offline networks continue to complement online sales and sustain market momentum.

Regional Outlook

The Asia-Pacific personal care appliances market is further divided by geography, including India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific.

China Dominates the Market with a Major Share

China's personal care appliances market is gaining momentum, supported by strong domestic manufacturing capabilities. Xiaomi Corporation has introduced innovative hairdryers and grooming devices appealing to younger buyers. Haier Smart Home Co., Ltd. is expanding its small appliance portfolio with solutions that emphasize energy efficiency. Domestic brands are also leveraging competitive pricing to reach middle-income consumers across urban centers. Rapid adoption of multifunctional grooming tools reflects the influence of evolving lifestyle choices. Together, these factors are reinforcing China's position as a central market for personal care appliances in Asia.

Market Players Outlook

The major companies operating in the Asia-Pacific personal care appliances market include Braun GmbH, Conair Corp., Panasonic Corp., Philips N.V., Remington Products Company, LLC., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In July 2025, Panasonic Corporation announced that its Living Appliances and Solutions Company (Panasonic) had launched The Barikan as its newest series of professional clippers for hair and beauty practitioners to accelerate its development in the Asia-Pacific market. The professional T-shaped trimmer ER-XT70, emphasizing superior cutting performance and ease-of-use, will be released in September in Japan and Europe as the first model of the series.
In June 2025, Philips, in health technology and innovation, announced the launch of the Philips Hair Dryer 8000, a next-generation breakthrough in premium hair care. Powered by innovative BLDC (Brushless DC Motor) technology and enhanced with ThermoShield Advanced sensors, this revolutionary hair dryer delivers ultra-stable airflow and precise temperature control to protect hair from heat damage. Designed to preserve up to 100% of hair's natural strength for strong, shiny, and moisture-rich hair, the Philips Hair Dryer 8000 sets a new benchmark in high-performance, salon-quality styling at home.

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the Asia-Pacific personal care appliances market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2023585

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Asia-Pacific Personal Care Appliances Market Sales Analysis - Gender | Appliance Type | Distribution Channel | ($ Million)
Asia-Pacific Personal Care Appliances Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Asia-Pacific Personal Care Appliances Industry Trends
- 2.2.2. Market Recommendations

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For Asia-Pacific Personal Care Appliances Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Asia-Pacific Personal Care Appliances Market: Impact Analysis
3.3. Market Opportunities

4. Competitive Landscape

4.1. Competitive Dashboard - Asia-Pacific Personal Care Appliances Market Revenue and Share by Manufacturers
Personal Care Appliances Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Dyson Ltd.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Koninklijke Philips N.V.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Panasonic Corp.
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Procter & Gamble Co.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Xiaomi Corp.
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Asia-Pacific Personal Care Appliances Market Sales Analysis by Gender ($ Million)

5.1. Men
5.2. Women
5.3. Unisex

6. Asia-Pacific Personal Care Appliances Market Sales Analysis by Appliance Type ($ Million)

6.1. Shaving & Grooming Appliances
- 6.1.1. Trimmers
- 6.1.2. Shavers
- 6.1.3. Epilator
- 6.1.4. Clippers
6.2. Hair Styling Appliances
- 6.2.1. Hair Straightening Machine & Brush
- 6.2.2. Hair Dryers
- 6.2.3. Hair Curlers
- 6.2.4. Others (Hair Crimpers)
6.3. Oral Care Appliances
- 6.3.1. Electric Toothbrush
- 6.3.2. Teeth Whiteners
6.4. Massager
- 6.4.1. Foot Massager
- 6.4.2. Body Massager
- 6.4.3. Face Massager
6.5. Others (Steamers & Vaporizers, Heating Pads)

7. Asia-Pacific Personal Care Appliances Market Sales Analysis by Distribution Channel ($ Million)

7.1. Online Channel
7.2. Offline Channel
- 7.2.1. Supermarkets & Hypermarkets
- 7.2.2. Departmental Stores
- 7.2.3. Specialty Stores

8. Regional Analysis

8.1. Asia-Pacific Personal Care Appliances Market Sales Analysis - Gender | Appliance Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Asia-Pacific
- 8.1.1. China
- 8.1.2. Japan
- 8.1.3. South Korea
- 8.1.4. India
- 8.1.5. Australia & New Zealand
- 8.1.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And others)
- 8.1.7. Rest of Asia-Pacific

9. Company Profiles

9.1. Andis Company
- 9.1.1. Quick Facts
- 9.1.2. Company Overview
- 9.1.3. Product Portfolio
- 9.1.4. Business Strategies
9.2. BSH Hausgerate GmbH
- 9.2.1. Quick Facts
- 9.2.2. Company Overview
- 9.2.3. Product Portfolio
- 9.2.4. Business Strategies
9.3. Conair Corp.
- 9.3.1. Quick Facts
- 9.3.2. Company Overview
- 9.3.3. Product Portfolio
- 9.3.4. Business Strategies
9.4. Dyson Ltd.
- 9.4.1. Quick Facts
- 9.4.2. Company Overview
- 9.4.3. Product Portfolio
- 9.4.4. Business Strategies
9.5. Godrej & Boyce Mfg. Co. Ltd. (Godrej Appliances)
- 9.5.1. Quick Facts
- 9.5.2. Company Overview
- 9.5.3. Product Portfolio
- 9.5.4. Business Strategies
9.6. Haier Smart Home Co., Ltd.
- 9.6.1. Quick Facts
- 9.6.2. Company Overview
- 9.6.3. Product Portfolio
- 9.6.4. Business Strategies
9.7. Havells India Ltd.
- 9.7.1. Quick Facts
- 9.7.2. Company Overview
- 9.7.3. Product Portfolio
- 9.7.4. Business Strategies
9.8. Helen of Troy Ltd.
- 9.8.1. Quick Facts
- 9.8.2. Company Overview
- 9.8.3. Product Portfolio
- 9.8.4. Business Strategies
9.9. Koninklijke Philips N.V.
- 9.9.1. Quick Facts
- 9.9.2. Company Overview
- 9.9.3. Product Portfolio
- 9.9.4. Business Strategies
9.10. LG Electronics Inc.
- 9.10.1. Quick Facts
- 9.10.2. Company Overview
- 9.10.3. Product Portfolio
- 9.10.4. Business Strategies
9.11. Midea Group Co., Ltd.
- 9.11.1. Quick Facts
- 9.11.2. Company Overview
- 9.11.3. Product Portfolio
- 9.11.4. Business Strategies
9.12. Panasonic Corp.
- 9.12.1. Quick Facts
- 9.12.2. Company Overview
- 9.12.3. Product Portfolio
- 9.12.4. Business Strategies
9.13. Procter & Gamble Co.
- 9.13.1. Quick Facts
- 9.13.2. Company Overview
- 9.13.3. Product Portfolio
- 9.13.4. Business Strategies
9.14. Remington Products Company, LLC
- 9.14.1. Quick Facts
- 9.14.2. Company Overview
- 9.14.3. Product Portfolio
- 9.14.4. Business Strategies
9.15. Samsung Electronics Co., Ltd.
- 9.15.1. Quick Facts
- 9.15.2. Company Overview
- 9.15.3. Product Portfolio
- 9.15.4. Business Strategies
9.16. Spectrum Brands Holdings, Inc.
- 9.16.1. Quick Facts
- 9.16.2. Company Overview
- 9.16.3. Product Portfolio
- 9.16.4. Business Strategies
9.17. Syska Lifestyle Pvt. Ltd.
- 9.17.1. Quick Facts
- 9.17.2. Company Overview
- 9.17.3. Product Portfolio
- 9.17.4. Business Strategies
9.18. Vega Industries Pvt. Ltd.
- 9.18.1. Quick Facts
- 9.18.2. Company Overview
- 9.18.3. Product Portfolio
- 9.18.4. Business Strategies
9.19. Wahl Clipper Corp.
- 9.19.1. Quick Facts
- 9.19.2. Company Overview
- 9.19.3. Product Portfolio
- 9.19.4. Business Strategies
9.20. Xiaomi Corp.
- 9.20.1. Quick Facts
- 9.20.2. Company Overview
- 9.20.3. Product Portfolio
- 9.20.4. Business Strategies