Global Meal Replacement Products Market 2025-2035

Description

List of Tables

Meal Replacement Products Market Size, Share & Trends Analysis Report by Product (Ready-to-Drink Products, Nutritional Bars, Powdered Products, and Others) by Distribution Channel (Convenience Stores, Supermarket/Hypermarket, Online Store, Others), Forecast Period (2025-2035)

Industry Overview

Meal replacement products market was valued at $22.9 billion in 2024 and is projected to reach $53.7 billion by 2035, growing at a CAGR of 8.1% during the forecast period (2025-2035). The global meal replacement products market is experiencing steady growth, driven by rising health consciousness and increasing consumer preference for convenient nutrition solutions. Busy lifestyles and the demand for quick, balanced meals are encouraging the adoption of ready-to-drink beverages, nutritional bars, and powdered products. Companies such as Abbott Laboratories and Nestle S.A. have introduced innovative formulations catering to weight management, fitness, and overall wellness. Expanding distribution networks, including supermarkets and e-commerce platforms, are enhancing product accessibility globally. Consumers are increasingly seeking functional ingredients that support specific dietary needs, such as protein enrichment and low-calorie options.

Market Dynamics

Rising Demand for Ready-to-Drink Meal Replacements

The global meal replacement products market is witnessing strong growth due to the increasing popularity of ready-to-drink (RTD) products. Nestle S.A. has launched convenient RTD beverages that cater to on-the-go consumers seeking balanced nutrition without preparation time. Busy lifestyles and rising health consciousness are driving the adoption of these products across urban populations. Fitness enthusiasts and working professionals prefer RTD solutions for weight management and meal supplementation. The availability of diverse flavors and nutrient profiles further enhances consumer appeal. This trend underscores the importance of convenience and quick nutrition in global market expansion.

Growth of Online and E-Commerce Distribution Channels

Digital platforms and online retail channels are significantly influencing the global meal replacement market. Herbalife Nutrition Ltd. leverages its online store and direct-to-consumer model to offer personalized meal replacement plans and subscription services. Consumers increasingly prefer e-commerce for the convenience of doorstep delivery and access to detailed product information. Online channels also allow brands to offer targeted promotions and loyalty programs, boosting sales. The shift towards digital distribution is particularly strong in regions with high internet penetration and tech-savvy populations.

Market Segmentation

Based on the product, the market is segmented into ready-to-drink products, nutritional bars, powdered products, and others.
Based on the distribution channel, the market is segmented into convenience stores, supermarket/hypermarket, online store, and others.

Ready-To-Drink Products Segment to Lead the Market with the Largest Share

The global meal replacement products market is expanding as ready-to-drink (RTD) products gain popularity among health-conscious and busy consumers. Nestle S.A. has introduced a variety of RTD beverages that provide balanced nutrition without the need for preparation. These products appeal to working professionals and fitness enthusiasts who require convenient, on-the-go meal solutions. Innovations in flavors and nutrient enrichment enhance consumer engagement and satisfaction. The growing preference for RTD products reflects a broader shift towards convenience-driven nutrition.

Supermarket/Hypermarket: A Key Segment in Market Growth

The global market is benefiting from strong growth through supermarket and hypermarket distribution channels, which offer wide product availability and brand visibility. Abbott Laboratories has leveraged these retail channels to make meal replacement products easily accessible to a large consumer base. Physical stores allow customers to examine product information, nutritional content, and packaging, building trust and confidence. Promotions, discounts, and loyalty programs further encourage repeat purchases. Supermarkets and hypermarkets continue to dominate as preferred purchase points for consumers seeking convenience and variety.

Regional Outlook

The global meal replacement products market is further divided by region, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Increasing Demand for Innovations in Flavor, Formulation in Europe

The European meal replacement products market is expanding steadily, driven by rising consumer focus on wellness, fitness, and balanced nutrition. Danone S.A. has introduced a range of meal replacement beverages and bars to meet the diverse needs of health-conscious European consumers. Supermarkets and online platforms provide extensive distribution, ensuring product accessibility across key markets. Increased awareness of functional foods and dietary supplements supports market adoption. Innovations in flavor, formulation, and portion control appeal to consumers seeking convenient and reliable nutrition.

North America Region Dominates the Market with a Major Share

The North American meal replacement products market is witnessing robust growth owing to increasing demand for convenient nutrition and functional foods. Herbalife Nutrition Ltd. has capitalized on this trend by offering RTD beverages, nutritional bars, and powdered products tailored for weight management and active lifestyles. Rising health awareness and a growing focus on fitness are encouraging adoption among consumers of all age groups. Strong retail and e-commerce networks enhance accessibility across urban and suburban regions. Product innovation, including high-protein and low-calorie options, is further stimulating market growth.

Market Players Outlook

The major companies operating in the global meal replacement products market include Abbott Laboratories, Danone S.A., Glanbia Plc, Herbalife Nutrition Ltd., Nestle S.A., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In July 2025, Herbalife Ltd., a premier health and wellness company, community, and platform, announced the launch of MultiBurn, a next-generation multi-action dietary supplement designed with clinically studied botanical extracts to support key areas of metabolic health. Formulated by Herbalife's global team of scientists and nutrition experts, MultiBurn is gluten-free, suitable for vegans, and made without synthetic colors or dyes, reflecting the company's commitment to clean-label, user-friendly wellness solutions.
In January 2024, Abbott, in science-based nutrition, announced the launch of its new PROTALITY brand. The high-protein nutrition shake is the first product in this line to support the growing number of adults interested in pursuing weight loss while maintaining muscle mass and good nutrition. Losing weight is a complex and personal process. Nearly half of U.S. adults attempted to lose weight in the past year.

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global meal replacement products market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2023592

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Global Meal Replacement Products Market Sales Analysis - Product| Distribution Channel | ($ Million)
Meal Replacement Products Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Meal Replacement Products Market Trends
- 2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the Meal Replacement Products Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For Global Meal Replacement Products Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Meal Replacement Products Market: Impact Analysis
3.3. Market Opportunities

4. Competitive Landscape

4.1. Competitive Dashboard - Meal Replacement Products Market Revenue and Share by Manufacturers
Meal Replacement Products Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Abbott Laboratories
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Danone S.A.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Glanbia Plc
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Herbalife Nutrition Ltd.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Nestle S.A.
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Global Meal Replacement Products Market Sales Analysis by Product ($ Million)

5.1. Ready-to-Drink Products
5.2. Nutritional Bars
5.3. Powdered Products
5.4. Others

6. Global Meal Replacement Products Market Sales Analysis by Distribution Channel ($ Million)

6.1. Convenience Stores
6.2. Supermarket/Hypermarket
6.3. Online Store
6.4. Others

7. Regional Analysis

7.1. North American Meal Replacement Products Market Sales Analysis - Product | Distribution Channel | Country ($ Million)
Macroeconomic Factors for North America
- 7.1.1. United States
- 7.1.2. Canada
7.2. European Meal Replacement Products Market Sales Analysis - Product | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Europe
- 7.2.1. UK
- 7.2.2. Germany
- 7.2.3. Italy
- 7.2.4. Spain
- 7.2.5. France
- 7.2.6. Russia
- 7.2.7. Rest of Europe
7.3. Asia-Pacific Meal Replacement Products Market Sales Analysis - Product | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Asia-Pacific
- 7.3.1. China
- 7.3.2. Japan
- 7.3.3. South Korea
- 7.3.4. India
- 7.3.5. Australia & New Zealand
- 7.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And others)
- 7.3.7. Rest of Asia-Pacific
7.4. Rest of the World Meal Replacement Products Market Sales Analysis - Product | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Rest of the World
- 7.4.1. Latin America
- 7.4.2. Middle East and Africa

8. Company Profiles

8.1. Abbott Laboratories
- 8.1.1. Quick Facts
- 8.1.2. Company Overview
- 8.1.3. Product Portfolio
- 8.1.4. Business Strategies
8.2. Abbott Nutrition
- 8.2.1. Quick Facts
- 8.2.2. Company Overview
- 8.2.3. Product Portfolio
- 8.2.4. Business Strategies
8.3. Amway Corp.
- 8.3.1. Quick Facts
- 8.3.2. Company Overview
- 8.3.3. Product Portfolio
- 8.3.4. Business Strategies
8.4. Beneo GmbH
- 8.4.1. Quick Facts
- 8.4.2. Company Overview
- 8.4.3. Product Portfolio
- 8.4.4. Business Strategies
8.5. Bodybuilding.com, Inc.
- 8.5.1. Quick Facts
- 8.5.2. Company Overview
- 8.5.3. Product Portfolio
- 8.5.4. Business Strategies
8.6. Danone S.A.
- 8.6.1. Quick Facts
- 8.6.2. Company Overview
- 8.6.3. Product Portfolio
- 8.6.4. Business Strategies
8.7. Garden of Life, LLC
- 8.7.1. Quick Facts
- 8.7.2. Company Overview
- 8.7.3. Product Portfolio
- 8.7.4. Business Strategies
8.8. Glanbia Plc
- 8.8.1. Quick Facts
- 8.8.2. Company Overview
- 8.8.3. Product Portfolio
- 8.8.4. Business Strategies
8.9. GlaxoSmithKline plc
- 8.9.1. Quick Facts
- 8.9.2. Company Overview
- 8.9.3. Product Portfolio
- 8.9.4. Business Strategies
8.10. Herbaland Naturals Ltd.
- 8.10.1. Quick Facts
- 8.10.2. Company Overview
- 8.10.3. Product Portfolio
- 8.10.4. Business Strategies
8.11. Herbalife Nutrition Ltd.
- 8.11.1. Quick Facts
- 8.11.2. Company Overview
- 8.11.3. Product Portfolio
- 8.11.4. Business Strategies
8.12. Nature's Bounty Co.
- 8.12.1. Quick Facts
- 8.12.2. Company Overview
- 8.12.3. Product Portfolio
- 8.12.4. Business Strategies
8.13. Nestle S.A.
- 8.13.1. Quick Facts
- 8.13.2. Company Overview
- 8.13.3. Product Portfolio
- 8.13.4. Business Strategies
8.14. Optimum Nutrition, Inc.
- 8.14.1. Quick Facts
- 8.14.2. Company Overview
- 8.14.3. Product Portfolio
- 8.14.4. Business Strategies
8.15. PepsiCo, Inc. (Health & Wellness Division)
- 8.15.1. Quick Facts
- 8.15.2. Company Overview
- 8.15.3. Product Portfolio
- 8.15.4. Business Strategies
8.16. Premier Nutrition Corp.
- 8.16.1. Quick Facts
- 8.16.2. Company Overview
- 8.16.3. Product Portfolio
- 8.16.4. Business Strategies
8.17. The Hain Celestial Group, Inc.
- 8.17.1. Quick Facts
- 8.17.2. Company Overview
- 8.17.3. Product Portfolio
- 8.17.4. Business Strategies
8.18. The Kraft Heinz Company
- 8.18.1. Quick Facts
- 8.18.2. Company Overview
- 8.18.3. Product Portfolio
- 8.18.4. Business Strategies
8.19. USANA Health Sciences, Inc.
- 8.19.1. Quick Facts
- 8.19.2. Company Overview
- 8.19.3. Product Portfolio
- 8.19.4. Business Strategies
8.20. Vital Proteins LLC
- 8.20.1. Quick Facts
- 8.20.2. Company Overview
- 8.20.3. Product Portfolio
- 8.20.4. Business Strategies