Global Meat Snacks Market 2025-2035

Description

List of Tables

Meat Snacks Market Size, Share & Trends Analysis Report by Product (Jerky, Sticks, Sausages, and Other), by Processing Type (Fermented, Semi-Cooked, Cooked, and smoked), by Meat Type (Pork, Beef, Poultry, Fish, and Other), by Distribution Channel (Convenience Stores, Supermarket/Hypermarket, and Online), Forecast Period (2026-2035)

Industry Overview

Meat snacks market was valued at $14.5 billion in 2025 and is projected to reach $29.4 billion in 2035, growing at a CAGR of 7.4% during the forecast period (2026-2035). Meat snacks are convenient food products that are processed with different meat raw materials and are available in ready-to-eat formats. The increasing demand for convenience food products corresponds with the rising demand for protein food products, which is one of the key factors behind the overall growth of the market. Meat snacks are an excellent source of protein and other key nutrients such as heme iron, creatine, and various vitamins. They are very much in tune with healthy lifestyles that require high protein with low sugar and carbohydrate content.

Recently, in May 2025, a well-known YouTuber, MrBeast, teamed up with global meat snack giant Jack Link's to launch a co-branded line of high-protein snacks, expanding his growing footprint in the food industry. The new Beast Packs will include beef jerky, biltong, and beef bars, all designed for convenient, protein-rich snacking on the go.

Market Dynamics

Rising Demand for Protein-Rich Diets

The rising demand for protein-rich diets is one of the main drivers of the meat snacks market. With growing awareness about the role of protein in supporting muscle health, weight management, and overall wellness, consumers are increasingly shifting toward high-protein snacking options over traditional carbohydrate-heavy foods. According to the World Health Organization (WHO), protein is an essential macronutrient that should make up 10-35% of daily calorie intake, fuelling the popularity of protein-packed snacks. Meat snacks such as jerky, sticks, and bars offer a convenient, portable, and nutrient-dense way to meet these needs, making them especially appealing to fitness enthusiasts, athletes, and health-conscious consumers.

Average weights for portions of meat include:

Portion of Sunday roast (3 thin-cut slices of roast lamb, beef or pork, each about the size of half a slice of sliced bread) - 90g
Grilled 8oz beef steak - 163g
Cooked breakfast (2 standard British sausages, around 9cm long, and 2 thin-cut rashers of bacon) - 130g
Large doner kebab - 130g
5oz rump steak - 102g
Quarter-pound beefburger - 78g
Thin slice of corned beef - 38g
Slice of black pudding - 30g
Slice of ham - 23g

Rising Popularity of Exotic and Innovative Meat Products

Exotic and alternative meats are growing in popularity, creating new opportunities in the meat snacks category. People, particularly young consumers, want adventurous flavors and unique protein sources to eat besides standard beef and pork. Snacks made from bison, venison, turkey, and duck are gaining traction, as they are new and offer a leaner nutritional profile, and premium marketing. Several brands are leveraging this opportunity by producing a variety of flavours from animal and meat, and animal to plant snacks.

For instance, in April 2025, Archer, one of the fastest-growing meat snack brands in the U.S., announced new meat stick flavour innovations and expanded distribution. Archer is expanding its popular beef stick line with three new flavors sold in convenient multipack formats: Pepperoni Style, Beef Taco, and Prime Rib Style.

Market Segmentation

Based on the product, the market is segmented into jerky, sticks, sausages, and others.
Based on the processing type, the market is segmented into fermented, semi-cooked, cooked, and smoked.
Based on the meat type, the market is segmented into pork, beef, poultry, fish, and other.
Based on the distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, and online.

Beef Jerky Dominates the Global Market

Beef Jerky dominates the global market, mainly due to its long-standing popularity, high protein content, and wide availability. Beef jerky is a dried, seasoned meat snack. It is made by trimming lean cuts of beef. Then those cuts are marinated, usually in a blend of flavorful spices and/or sauces. Lastly, those marinated cuts are slowly dehydrated to create a chewy, shelf-stable snack. Beef jerky is a high-protein source; it contains the amino acids that the human body needs to build and repair muscles. Along with it is a low-fat snack, having a Longer Shelf Life.

Beef is Highly Used to Produce Snacks

Beef is the most widely used meat in the global meat snacks market, holding the largest share due to its rich protein content, strong flavor profile, and widespread consumer acceptance. Beef jerky and beef sticks remain the most popular snack formats, especially in the U.S., as the beef snacks are available at convenience stores as well. According to the USDA, the U.S. produced nearly 20% of global beef output, amounting to 12.29 million metric tons in 2024-25. This strong production base, combined with high consumer demand, ensures beef's continued dominance in the meat snacks market.

Regional Outlook

The global meat snacks market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

North America Holds the Largest Market Share

North America holds the largest market share in the global meat snacks market, driven by high consumer demand for protein-rich, on-the-go snacks and the region's strong beef production base. The United States, in particular, dominates due to the popularity of beef jerky and sticks, which are widely available across convenience stores, supermarkets, and online retail channels. A recent study released by the North American Meat Institute and the Food Industry Association (FMI) shows that meat consumption among Americans remains high, with 80% of Americans describing themselves as meat eaters. This strong demand presents strong growth opportunities for companies looking to expand their product offerings, innovate with healthier or specialty meat snacks, and tap into the convenience-driven retail market.

Meat Snacks Gain Momentum In Europe.

Increasing Demand for High-Protein Snacks is driving the market in the European region. In Europe, the UK and Germany are witnessing significant demand for poultry meat as consumers are becoming more concerned about the high-fat content in red meat. According to the European Union's data, poultry meat consumption is anticipated to reach 24.6 kg per capita by 2030, as poultry meat is considered to be a cheap, healthy, and sustainable product. This trend offers promising opportunities for companies to innovate with poultry-based meat snacks and capture the growing health-conscious consumer segment.

Market Players Outlook

The major companies operating in the global meat snacks market include Bridgford Foods Corporation, Conagra Brands, Inc., Hormel Foods Corporation, LINK SNACKS, INC., Old Trapper, Chomps, Oberto Snacks Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In July 2025, Carl Buddig & Co. introduced a new meat snack brand, YUMBO. Manufactured by Buddig's subsidiary Old Wisconsin Sausage Inc., YUMBO products feature a lineup of individually wrapped, 2-oz sausage sticks. The meat stick line includes a variety of flavors from Original and Hot & Spicy to Turkey and Honey Brown Sugar Turkey.
In July 2025, Kepak Group acquired Meat Snacks Group Limited from Valeo Foods Group, strengthening its presence in the growing ambient meat snacks category. Trading as New World Foods Europe (NWFE), the business is a producer of high-protein ambient snack products in the UK. The transaction includes the Freshers Foods brand, as well as two manufacturing sites in Wigan and York.
In June 2025, Carnal, the chef-driven meat snack brand, officially launched nationwide with its two meat snacks: its signature Beef Sticks and newly released Umami Cut Beef Jerky.
In August 2024, Conagra Brands, Inc. acquired Sweetwood Smoke & Co., maker of FATTY Smoked Meat Sticks. FATTY Smoked Meat Sticks are protein-packed snacks for people on the go, made with high-quality pork and beef smoked with real hickory wood.

The Report Covers:

Market value data analysis of 2025 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global meat snacks market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2022645

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Global Meat Snacks Market Sales Analysis - Product | Processing Type | Meat Type | Distribution Channel ($ Million)
Meat Snacks Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Meat Snacks Industry Trends
- 2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the Meat Snacks Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For Global Meat Snacks Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Meat Snacks Market: Impact Analysis
3.3. Market Opportunities
- 3.3.1. Opportunities For Global Meat Snacks Market: Impact Analysis

4. Competitive Landscape

4.1. Competitive Dashboard - Meat Snacks Market Revenue and Share by Manufacturers
Meat Snacks Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Bridgford Foods Corporation
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Conagra Brands, Inc.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Hormel Foods Corporation
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. LINK SNACKS, INC
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Oberto Snacks Inc.
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Global Meat Snacks Market Sales Analysis by Product ($ Million)

5.1. Jerky
5.2. Sticks
5.3. Sausages
5.4. Others

6. Global Meat Snacks Market Sales Analysis by Processing Type ($ Million)

6.1. Fermented
6.2. Semi-Cooked
6.3. Cooked
6.4. Smoked

7. Global Meat Snacks Market Sales Analysis by Meat Type ($ Million)

7.1. Pork
7.2. Beef
7.3. Poultry
7.4. Fish
7.5. Other

8. Global Meat Snacks Market Sales Analysis by Distribution Channel ($ Million)

8.1. Convenience Stores
8.2. Supermarket/Hypermarket
8.3. Online Store

9. Regional Analysis

9.1. North America Meat Snacks Market Sales Analysis - Product | Processing Type | Meat Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for North America
- 9.1.1. United States
- 9.1.2. Canada
9.2. European Meat Snacks Market Sales Analysis - Product | Processing Type | Meat Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Europe
- 9.2.1. UK
- 9.2.2. Germany
- 9.2.3. Italy
- 9.2.4. Spain
- 9.2.5. France
- 9.2.6. Russia
- 9.2.7. Rest of Europe
9.3. Asia-Pacific Meat Snacks Market Sales Analysis - Product | Processing Type | Meat Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
- 9.3.4. India
- 9.3.5. Australia & New Zealand
- 9.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
- 9.3.7. Rest of Asia-Pacific
9.4. Rest of the World Meat Snacks Market Sales Analysis - Product | Processing Type | Meat Type | Distribution Channel | Country ($ Million)
Macroeconomic Factors for the Rest of the World
- 9.4.1. Latin America
- 9.4.2. Middle East and Africa

10. Company Profiles

10.1. Archer Jerky
- 10.1.1. Quick Facts
- 10.1.2. Company Overview
- 10.1.3. Product Portfolio
- 10.1.4. Business Strategies
10.2. Ballreich Snack Food Company
- 10.2.1. Quick Facts
- 10.2.2. Company Overview
- 10.2.3. Product Portfolio
- 10.2.4. Business Strategies
10.3. Benestar Brands
- 10.3.1. Quick Facts
- 10.3.2. Company Overview
- 10.3.3. Product Portfolio
- 10.3.4. Business Strategies
10.4. Beyond Meat Inc.
- 10.4.1. Quick Facts
- 10.4.2. Company Overview
- 10.4.3. Product Portfolio
- 10.4.4. Business Strategies
10.5. Big Chief Meat Snacks
- 10.5.1. Quick Facts
- 10.5.2. Company Overview
- 10.5.3. Product Portfolio
- 10.5.4. Business Strategies
10.6. Bridgford Foods Corporation
- 10.6.1. Quick Facts
- 10.6.2. Company Overview
- 10.6.3. Product Portfolio
- 10.6.4. Business Strategies
10.7. Conagra Brands, Inc.
- 10.7.1. Quick Facts
- 10.7.2. Company Overview
- 10.7.3. Product Portfolio
- 10.7.4. Business Strategies
10.8. Field Trip Snacks
- 10.8.1. Quick Facts
- 10.8.2. Company Overview
- 10.8.3. Product Portfolio
- 10.8.4. Business Strategies
10.9. FireCreek Snacks
- 10.9.1. Quick Facts
- 10.9.2. Company Overview
- 10.9.3. Product Portfolio
- 10.9.4. Business Strategies
10.10. FRITOPER SL
- 10.10.1. Quick Facts
- 10.10.2. Company Overview
- 10.10.3. Product Portfolio
- 10.10.4. Business Strategies
10.11. Hormel Foods Corporation.
- 10.11.1. Quick Facts
- 10.11.2. Company Overview
- 10.11.3. Product Portfolio
- 10.11.4. Business Strategies
10.12. Hormel Foods, LLC.
- 10.12.1. Quick Facts
- 10.12.2. Company Overview
- 10.12.3. Product Portfolio
- 10.12.4. Business Strategies
10.13. KRAVE PURE FOODS, INC
- 10.13.1. Quick Facts
- 10.13.2. Company Overview
- 10.13.3. Product Portfolio
- 10.13.4. Business Strategies
10.14. LINK SNACKS, INC. (PepsiCo, Inc.)
- 10.14.1. Quick Facts
- 10.14.2. Company Overview
- 10.14.3. Product Portfolio
- 10.14.4. Business Strategies
10.15. McBee Farm & Cattle Co.
- 10.15.1. Quick Facts
- 10.15.2. Company Overview
- 10.15.3. Product Portfolio
- 10.15.4. Business Strategies
10.16. New World Foods (Europe) Limited
- 10.16.1. Quick Facts
- 10.16.2. Company Overview
- 10.16.3. Product Portfolio
- 10.16.4. Business Strategies
10.17. No Man's Land Beef Jerky
- 10.17.1. Quick Facts
- 10.17.2. Company Overview
- 10.17.3. Product Portfolio
- 10.17.4. Business Strategies
10.18. Oberto Snacks Inc.
- 10.18.1. Quick Facts
- 10.18.2. Company Overview
- 10.18.3. Product Portfolio
- 10.18.4. Business Strategies
10.19. Old Dutch Foods, INC.
- 10.19.1. Quick Facts
- 10.19.2. Company Overview
- 10.19.3. Product Portfolio
- 10.19.4. Business Strategies
10.20. Old Trapper Smoked Products, Inc.
- 10.20.1. Quick Facts
- 10.20.2. Company Overview
- 10.20.3. Product Portfolio
- 10.20.4. Business Strategies
10.21. Pearson Ranch Jerky.
- 10.21.1. Quick Facts
- 10.21.2. Company Overview
- 10.21.3. Product Portfolio
- 10.21.4. Business Strategies
10.22. Pork King Good
- 10.22.1. Quick Facts
- 10.22.2. Company Overview
- 10.22.3. Product Portfolio
- 10.22.4. Business Strategies
10.23. Raging Bull Meats Snacks Ltd.
- 10.23.1. Quick Facts
- 10.23.2. Company Overview
- 10.23.3. Product Portfolio
- 10.23.4. Business Strategies
10.24. Snak-King LLC
- 10.24.1. Quick Facts
- 10.24.2. Company Overview
- 10.24.3. Product Portfolio
- 10.24.4. Business Strategies
10.25. Stafford Meat Company
- 10.25.1. Quick Facts
- 10.25.2. Company Overview
- 10.25.3. Product Portfolio
- 10.25.4. Business Strategies