Global Savory Snacks Market 2025-2035

Description

List of Tables

Savory Snacks Market Size, Share & Trends Analysis Report by Product (Extruded Snacks, Potato Chips, Nuts & Seeds, Meat Snacks, and Popcorn), by Distribution Channel (Convenience Stores, Supermarket/Hypermarket, and Online), Forecast Period (2026-2035)

Industry Overview

Savory snacks market was valued at $138.4 billion in 2025 and is projected to reach $239.6 billion in 2035, growing at a CAGR of 5.7% during the forecast period (2026-2035). Savory snacks are products made from staple raw materials such as vegetables (potato, carrot), fruit (incl. tree nuts), grains (wheat, maize, rye, and rice), starch, vegetable oils, and seasonings. It basically includes nuts, chips, crackers, popcorn, cheese, and various dips. The growth market is driven by changing consumer lifestyles, as busy urban routines drive the demand for convenient, ready-to-eat food options. With limited time for traditional meals, consumers are increasingly turning to savory snacks as quick, satisfying alternatives that fit into their on-the-go schedules.

This demand for healthy snacks influences multiple snack categories, including traditional salty, savory snacks such as potato chips, tortilla chips, pretzels, and puffs. Among savory snack consumers, one in five is choosing healthier versions of these snacks. Consumer demand for snacks tailored to specific diets has become another opportunity for snack companies to differentiate themselves and signal a healthier snack product.

Market Dynamics

Convenience & On-the-Go Consumption

Convenience and on-the-go consumption are key forces in the savory snacks market, as people today are increasingly choosy and time-constrained. Consumers demand quick, portable, and easy-to-eat options to suit their speed-driven lives. In addition to longer working hours, more travel, and snacking between meals have become the norm, and savory snacks are the best option as they offer convenience, taste, and no preparation. According to the 2024 IFIC Food & Health Survey, 74% of Americans snack at least once daily, and 56% report replacing traditional meals with snacks or smaller meal portions. Consumers today demand food that aligns with their fast-moving lives-and savory snacks are the best choice available in the market.

Flavor & Product Innovation

One of the main growth drivers in the savoury snacks market is a continual demand for flavour and product innovation. Consumers are looking for more convenient ways to power their day, and savoury snacks are leading the way, from a simple bite to complex flavour experiences. This cultural shift, sometimes called the snackification of mealtime, also provides a platform for more complex and meaningful flavours that mimic full flavour profiles of entire dishes. Multiple companies are taking advantage of this opportunity to provide the consumer with their flavour cravings.

For instance, in May 2023, Nature Valley launched its first-ever savory snack, Savory Nut Crunch Bars. Available in "Everything Bagel," "White Cheddar," and "Smokey BBQ," these crispy nut bars provide a fresh, savory twist on the brand's classic sweet snacks.

Market Segmentation

Based on the product, the market is segmented into extruded snacks, potato chips, nuts & seeds, meat snacks, popcorn, and others.
Based on the distribution channel, the market is segmented into convenience stores, supermarkets/hypermarkets, and online.

Potato Chips Dominate the Global Market

Potato chips continue to dominate the global savory snacks market, driven by their widespread popularity, easy availability, and strong brand presence across regions. Their consistent demand, along with ongoing innovations in flavors, packaging, and healthier alternatives, has ensured that potato chips remain the leading category within savory snacks worldwide. Potato chips represent one of the most popular snack foods consumed across the globe. These are thin slices of potato that are seasoned after being fried until crisp.

Beef Jerky Dominates the Savory Meat Snacks Market

Beef Jerky dominates the market, mainly due to its long-standing popularity, high protein content, and wide availability. Beef jerky is a dried, seasoned Savory snack. It is made by trimming lean cuts of beef. Then those cuts are marinated, usually in a blend of flavorful spices and/or sauces. Lastly, those marinated cuts are slowly dehydrated to create a chewy, shelf-stable snack. Beef jerky is a high-protein source; it contains the amino acids that the human body needs to build and repair muscles. Along with it is a low-fat snack, having a Longer Shelf Life.

Regional Outlook

The global savory snacks market is further divided by geography, including North America (the US and Canada), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).

Asia Pacific holds the largest market share.

The Asia Pacific region is a major driver for the savory snacks market globally due to the growing trends of urbanization, improving disposable income levels, and changing consumer preferences far more rapidly than other regions, particularly in China, India, and Japan. Asia, particularly China, is currently driving the global snack industry, as the world's largest potato producer, China processes approximately 15% of its total potato output, whereas India, the second-largest producer, processes only about 7%. In contrast, it suggests a large untapped potential for its potato-processing industry.

Evolving Snacking Preferences in the North America Region

North America is one of the most mature and active markets for savory snacks. Growth in the region is fueled by shifting consumer preferences for healthier, unique, convenient products and strengthened retail networks, including increased online sales. According to the IFIC survey, Most Americans favor sweet as well as salty for at least one part of their snacks: 59% say sweet and salty is a close second at 58%. Half of Americans say they do not have calorie goals when snacking: 49% of Americans do not have such a goal, whereas 51% do. Among those who say they have a target, 17% of consumers favor 200 calories per snack while only 10% aim for 100 calories. People earning less than $40,000 annually are less likely to have calorie goals for their snacks as compared to other income brackets (i.e., $40,000 $79,000, and $80,000+). Calorie management varies widely across demographics, suggesting opportunities for brands to balance indulgence with portion control and tailored offerings for different income groups.

Market Players Outlook

The major companies operating in the global savory snacks market include PepsiCo, Intersnack Group, Kellanova, Campbell, Conagra Brands, Inc., and Mondelez International, among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Developments

In July 2025, Carl Buddig & Co. introduced a new Savory snack brand, YUMBO. Manufactured by Buddig's subsidiary Old Wisconsin Sausage Inc., YUMBO products feature a lineup of individually wrapped, 2-oz sausage sticks. The Savory stick line includes a variety of flavors from Original and Hot & Spicy to Turkey and Honey Brown Sugar Turkey.
In July 2025, Kepak Group acquired Savory Snacks Group Limited from Valeo Foods Group, strengthening its presence in the growing ambient Savory snacks category. Trading as New World Foods Europe (NWFE), the business is a producer of high-protein ambient snack products in the UK. The transaction includes the Freshers Foods brand, as well as two manufacturing sites in Wigan and York.
In June 2025, Carnal, the chef-driven Savory snack brand, officially launched nationwide with its two Savory snacks: its signature Beef Sticks and newly released Umami Cut Beef Jerky.
In August 2024, Conagra Brands, Inc. acquired Sweetwood Smoke & Co., maker of FATTY Smoked Savory Sticks. FATTY Smoked Savory Sticks are protein-packed snacks for people on the go, made with high-quality pork and beef smoked with real hickory wood.

The Report Covers:

Market value data analysis of 2025 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global Savory Snacks market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2022691

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Global Savory Snacks Market Sales Analysis - Product | Distribution Channel ($ Million)
Savory Snacks Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Savory Snacks Industry Trends
- 2.2.2. Market Recommendations
2.3. Porter's Five Forces Analysis for the Savory Snacks Market
- 2.3.1. Competitive Rivalry
- 2.3.2. Threat of New Entrants
- 2.3.3. Bargaining Power of Suppliers
- 2.3.4. Bargaining Power of Buyers
- 2.3.5. Threat of Substitutes

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For Global Savory Snacks Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Global Savory Snacks Market: Impact Analysis
3.3. Market Opportunities
- 3.3.1. Opportunities For Global Savory Snacks Market: Impact Analysis

4. Competitive Landscape

4.1. Competitive Dashboard - Savory Snacks Market Revenue and Share by Manufacturers
Savory Snacks Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. PepsiCo, Inc.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. Intersnack Group GmbH & Co. KG
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Kellanova
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Campbell Soup Company
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Conagra Brands, Inc.
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
- 4.2.6. Mondelez International, Inc.
  - 4.2.6.1. Overview
  - 4.2.6.2. Product Portfolio
  - 4.2.6.3. Financial Analysis
  - 4.2.6.4. SWOT Analysis
  - 4.2.6.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Global Savory Snacks Market Sales Analysis by Product ($ Million)

5.1. Extruded Snacks
5.2. Potato Chips
5.3. Nuts & Seeds
5.4. Meat Snacks
5.5. Popcorn
5.6. Others

6. Global Savory Snacks Market Sales Analysis by Distribution Channel ($ Million)

6.1. Convenience Stores
6.2. Supermarket/Hypermarket
6.3. Online Store

7. Regional Analysis

7.1. North America Savory Snacks Market Sales Analysis - Product | Distribution Channel | Country ($ Million)
Macroeconomic Factors for North America
- 7.1.1. United States
- 7.1.2. Canada
7.2. European Savory Snacks Market Sales Analysis - Product | Distribution Channel | Country ($ Million)
Macroeconomic Factors for Europe
- 7.2.1. UK
- 7.2.2. Germany
- 7.2.3. Italy
- 7.2.4. Spain
- 7.2.5. France
- 7.2.6. Russia
- 7.2.7. Rest of Europe
7.3. Asia-Pacific Savory Snacks Market Sales Analysis - Product |Distribution Channel | Country ($ Million)
Macroeconomic Factors for Asia-Pacific
- 7.3.1. China
- 7.3.2. Japan
- 7.3.3. South Korea
- 7.3.4. India
- 7.3.5. Australia & New Zealand
- 7.3.6. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And Other)
- 7.3.7. Rest of Asia-Pacific
7.4. Rest of the World Savory Snacks Market Sales Analysis - Product | Distribution Channel | Country ($ Million)
Macroeconomic Factors for the Rest of the World
- 7.4.1. Latin America
- 7.4.2. Middle East and Africa

8. Company Profiles

8.1. Arca Continental
- 8.1.1. Quick Facts
- 8.1.2. Company Overview
- 8.1.3. Product Portfolio
- 8.1.4. Business Strategies
8.2. Balaji Wafers Pvt. Ltd.
- 8.2.1. Quick Facts
- 8.2.2. Company Overview
- 8.2.3. Product Portfolio
- 8.2.4. Business Strategies
8.3. Ballreich Snack Food Company
- 8.3.1. Quick Facts
- 8.3.2. Company Overview
- 8.3.3. Product Portfolio
- 8.3.4. Business Strategies
8.4. Calbee, Inc.
- 8.4.1. Quick Facts
- 8.4.2. Company Overview
- 8.4.3. Product Portfolio
- 8.4.4. Business Strategies
8.5. Campbell Soup Co.
- 8.5.1. Quick Facts
- 8.5.2. Company Overview
- 8.5.3. Product Portfolio
- 8.5.4. Business Strategies
8.6. Conagra Brands, Inc.
- 8.6.1. Quick Facts
- 8.6.2. Company Overview
- 8.6.3. Product Portfolio
- 8.6.4. Business Strategies
8.7. Haldiram Products Private Limited
- 8.7.1. Quick Facts
- 8.7.2. Company Overview
- 8.7.3. Product Portfolio
- 8.7.4. Business Strategies
8.8. Herr Foods, Inc.
- 8.8.1. Quick Facts
- 8.8.2. Company Overview
- 8.8.3. Product Portfolio
- 8.8.4. Business Strategies
8.9. Hormel Foods, LLC
- 8.9.1. Quick Facts
- 8.9.2. Company Overview
- 8.9.3. Product Portfolio
- 8.9.4. Business Strategies
8.10. Field Trip Snacks
- 8.10.1. Quick Facts
- 8.10.2. Company Overview
- 8.10.3. Product Portfolio
- 8.10.4. Business Strategies
8.11. JFC International Inc.
- 8.11.1. Quick Facts
- 8.11.2. Company Overview
- 8.11.3. Product Portfolio
- 8.11.4. Business Strategies
8.12. Kellogg Europe Trading Limited
- 8.12.1. Quick Facts
- 8.12.2. Company Overview
- 8.12.3. Product Portfolio
- 8.12.4. Business Strategies
8.13. Lamb Weston, Inc.
- 8.13.1. Quick Facts
- 8.13.2. Company Overview
- 8.13.3. Product Portfolio
- 8.13.4. Business Strategies
8.14. LINK SNACKS, INC.
- 8.14.1. Quick Facts
- 8.14.2. Company Overview
- 8.14.3. Product Portfolio
- 8.14.4. Business Strategies
8.15. McCain Foods (India) Private Limited
- 8.15.1. Quick Facts
- 8.15.2. Company Overview
- 8.15.3. Product Portfolio
- 8.15.4. Business Strategies
8.16. Mondelez International
- 8.16.1. Quick Facts
- 8.16.2. Company Overview
- 8.16.3. Product Portfolio
- 8.16.4. Business Strategies
8.17. Oberto Snacks Inc.
- 8.17.1. Quick Facts
- 8.17.2. Company Overview
- 8.17.3. Product Portfolio
- 8.17.4. Business Strategies
8.18. Orkla ASA
- 8.18.1. Quick Facts
- 8.18.2. Company Overview
- 8.18.3. Product Portfolio
- 8.18.4. Business Strategies
8.19. PepsiCo, Inc.
- 8.19.1. Quick Facts
- 8.19.2. Company Overview
- 8.19.3. Product Portfolio
- 8.19.4. Business Strategies
8.20. Prataap Snacks Limited
- 8.20.1. Quick Facts
- 8.20.2. Company Overview
- 8.20.3. Product Portfolio
- 8.20.4. Business Strategies
8.21. Snak-King LLC
- 8.21.1. Quick Facts
- 8.21.2. Company Overview
- 8.21.3. Product Portfolio
- 8.21.4. Business Strategies
8.22. The Hain Celestial Group, Inc.
- 8.22.1. Quick Facts
- 8.22.2. Company Overview
- 8.22.3. Product Portfolio
- 8.22.4. Business Strategies
8.23. The Hershey Company
- 8.23.1. Quick Facts
- 8.23.2. Company Overview
- 8.23.3. Product Portfolio
- 8.23.4. Business Strategies
8.24. The Lorenz Bahlsen Snack-World GmbH & Co KG
- 8.24.1. Quick Facts
- 8.24.2. Company Overview
- 8.24.3. Product Portfolio
- 8.24.4. Business Strategies
8.25. Universal Robina Corporation
- 8.25.1. Quick Facts
- 8.25.2. Company Overview
- 8.25.3. Product Portfolio
- 8.25.4. Business Strategies
8.26. Utz Quality Foods, LLC
- 8.26.1. Quick Facts
- 8.26.2. Company Overview
- 8.26.3. Product Portfolio
- 8.26.4. Business Strategies