PUBLISHER: Orion Market Research | PRODUCT CODE: 1877739
PUBLISHER: Orion Market Research | PRODUCT CODE: 1877739
Speech Analytics Market Size, Share & Trends Analysis Report by Components (Solution, and Service), by Deployment Mode (On-Premises, and Cloud), by Application (Customer Experience Management, Call Monitoring & Coaching, Sales & Marketing Management, Workforce Optimization, and Others), by Verticals (BSFI, Healthcare & Life Sciences, Retail & E-commerce, Telecom & IT, Government & Defense, Others)Forecast Period (2026-2035)
Industry Overview
Global speech analytics market is growing at a CAGR of 17.6% during the forecast period (2026-2035). The industry was valued at $4.1 billion in 2025 and is projected to reach $20.7 billion in 2035. Pivotal factors such as the rising need for improved customer experience, agent performance, Artificial Intelligence (AI) advancements, cloud transformation, and government initiatives lead to growth in the market. Speech analytics uses AI-driven natural language to review recorded or live customer calls. ML and NPL transcription and emotion analysis functionalities improve all previous versions and allow more accurate transcriptions and sentiments.
Market Dynamics
Increasing Demand for Speech Analytics Solutions across the Call Center
Call centers face constant pressure to deliver exceptional customer service and drive business growth. In call centers, speech analytics tools can detect patterns in the causes of frustration among customers, such as a prolonged wait time before reaching a representative. It helps call center agents improve their skills by spotlighting poor support interactions and negative customer sentiment. It helps call center agents improve their skills by spotlighting poor support interactions and negative customer sentiment. It also identifies upselling and cross-selling opportunities. Call center agents can assess customer preferences and recommend relevant products or services by analyzing customer conversations. Moreover, AI speech analytics data supports regulatory compliance. Data protection is a big concern for most contact centres, governed by both the General Data Protection Regulation (GDPR) and the Data Protection Act (DPA). Both regulations impose strict requirements on businesses to protect personal data. AI speech analytics helps to address these challenges, helping contact centers to monitor compliance, reduce the possibility of regulatory fines, and strengthen overall data protection practices. Various companies are offering speech analytics for call center operations.
Rising Adoption of Gen AI-Integrated Speech Analytics Solutions
Integrating GenAI with speech analytics solutions enables faster and more accurate results that can be used for real-time coaching, transcriptions, and summarizations, offering companies more complete insights into the best ways to immediately help customers and understand customer attitudes. Companies are integrating Gen AI in their speech analytics solutions. For instance, in October 2024, Mitel implemented GenAI features and launched the Insights AI interaction recording platform, which specializes in speech analytics. This solution converts data into summaries and also performs sentiment detection, plus provides transcripts of voice recordings in over 100 languages.
Market Segmentation
Rising Adoption of Cloud-Based Speech Analytics Solutions
The utilization of cloud-based speech analytics solutions is progressively on the rise. Cloud speech analytics enables organizations to effectively analyze substantial amounts of audio data. This technology minimizes the time and bias linked to manual analysis. Utilizing ML algorithms, cloud-based speech recognition systems can accurately convert spoken words into text, analyze sentiment, identify speakers, and even perform language translations. These features allow companies to automate customer support, optimize data entry tasks, promote hands-free communication, and develop cutting-edge products and services. Furthermore, speech recognition in the cloud offers flexibility and accessibility. According to Eurostat, 45.2% of EU enterprises bought cloud computing services in 2023. This accelerates the adoption of cloud-based speech analytics solutions.
The global speech analytics market is further divided by geography, including North America (the US and Canada), Asia-Pacific (India, China, Japan, South Korea, Australia and New Zealand, ASEAN Countries, and the Rest of Asia-Pacific), Europe (the UK, Germany, France, Italy, Spain, Russia, and the Rest of Europe), and the Rest of the World (the Middle East & Africa, and Latin America).
North America Leading the Global Speech Analytics Market Growth
North America is expected to hold the largest market share in the global speech analytics market owing to the presence of leading technology providers such as Avaya, Verint, Genesys, Google Cloud, and others. Companies are continuously adopting speech analytics solutions to fulfill their demand for customer service. For instance, Startek selected Verint speech analytics to derive insights from its customer interactions. As a result, Startek was able to achieve improved first contact resolutions and enhanced quality and customer satisfaction levels.
The major companies operating in the global speech analytics market include NiCE Ltd., Avaya LLC, Verint Systems, Inc., Genesys Cloud Services, Inc., Google Cloud, Calabrio Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.